Marketing Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come

We are seeking a Marketing Manager in our Brazil office to design and drive a sustainable go‑to‑market strategy across Hasbro’s full brand portfolio, ensuring each brand has a clear positioning and delivers on consumer, customer and business needs.

Key Responsibilities

Brand Strategy & Portfolio Management

• Define and refine the positioning of each brand, understanding its strategic role within the Hasbro portfolio.
• Lead portfolio strategy to ensure product offerings meet consumer and market needs.
• Develop competitive promotional and pricing strategies for the full brand portfolio.
• Create brand diagnostics and action plans (short, medium, long term), consolidating a unified brand vision for senior leadership.

Go‑to‑Market & Channel Execution

• Build 360º brand marketing plans in collaboration with the Trade team.
• Co‑develop channel and customer-specific shelf strategies with Trade and eCommerce teams to maximise profitability and shopper impact.
• Support the Trade and Merchandising teams in monitoring in‑store visibility and POS execution.
• Provide guidance to Sales and CSM teams to ensure strong execution at point of sale.

Insights, Analytics & Reporting

• Be the focal point for Circana data and Consumer Insights—providing reports, market share studies, projections and competitive analysis to the Marketing Director.
• Continuously monitor brand performance (sell‑in, sell‑out, ST%, etc.) and provide management reporting.
• Lead Marketing’s contribution to the Consensus Forecast Meeting, defining volume projections alongside Sales, Finance and Operations.
• Track and analyse profitability KPIs (Net Sales, VM%, OP) with the Finance team.
• Conduct ongoing analysis of sell‑out, sell‑in, inventory, sell‑through, pricing, and distribution trends.

Cross-Functional Leadership & Collaboration

• Act as the main communicator of brand strategies to Sales, Trade, Media, Finance and Operations teams.
• Build strong internal partnerships across all Hasbro departments to maximise strategic impact and market presence.
• Gather and share local feedback with regional and global teams to influence portfolio strategy.
• Manage, develop, and coach direct reports and cross-functional project teams.

Required Skills & Competencies

• Strong data‑driven mindset and affinity for numbers.
• Excellent interpersonal and communication skills at all levels, internally and externally.
• Ability to collaborate effectively with diverse teams across the business.
• Strong multitasking capability to manage multiple projects simultaneously.
• High energy, passion for brand building and product category.
• Ability to work well under pressure and in fast‑moving environments.
• Solid understanding of marketing strategy and go‑to‑market planning.
• Strong analytical skills balanced with creativity and strategic thinking.

Hasbro is an Equal Opportunities Employer 

We value diversity at Hasbro, and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.