Marketing Project Coordinator (12 months Fixed Term Contract)

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Date: Mar 12, 2026

Location: HK

Company: Hasbro

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World's Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com

Creative Operations & Approvals

  • Manage the global creative approval workflow for all licensed promotions in close communication and collaboration with commercial manager.
  • Serve as the central point of contact for partners and internal teams throughout the creative review process.
  • Coordinate feedback loops with brand, design, and marketing teams to ensure consistent visual identity and tone across assets.
  • Maintain the My Media Box licensing approval system for submission status, feedback, and final approvals.
  • Oversees promotional materials and premium development from concept to final production including review of gray models, molds, packaging, etc. 
  • Drive efficiency in how creative materials move through the pipeline — identifying bottlenecks, improving turnaround times, and enforcing version control.
  • Ensure accurate tagging, cataloging, and accessibility of promotional assets for internal and external users.
  • Provide training and guidance to partners and teams on how to navigate the approval and asset systems effectively.

 

Cross-Functional Collaboration

  • Review licensee product submissions including attraction designs, marketing collateral, press releases, TV commercials, and websites to provide feedback and recommendations
  • Collaborate with creative director and project manager to provide succinct creative direction
  • Manage timelines for promotional launches.
  • Act as the creative operations bridge between marketing, design, and external licensees — ensuring clarity, consistency, and speed.
  • Support the distribution of toolkits, guidelines, and asset libraries that help partners self-serve and stay on brand

Requirements:

  • Bachelor’s Degree
  • 3-5 years marketing and creative experience
  • A proactive, go getter with a strong sense of responsibility and ownership
  • Ability to influence peers and manage both up and down to drive goals
  • Ability to multi-task and manage 15-20 projects simultaneously
  • Team player able to execute tactically, as well as having the strong communication skills to inspire others
  • Knowledge of Office applications and presentation software
  • Strong verbal and written communication skills
  • Travel– 5% annually
  • Experience working with My Media Box or other approval systems is a plus

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Job Segment: Project Manager, CSR, TV, Technology, Management, Creative, Marketing

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