Brand Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

The brand manager is responsible to implement marketing activities that increase brand value, awareness, market share and profitability by analyzing data, conducting research and developing omnichannel go-to-market approaches with portfolio, channel, pricing and promotion strategies aligned with Regional Marketing team.  The brand manager is responsible for ensuring that the product lines that fall under their domain resonate with consumer/shoppers to reach company’s objectives in terms of sell out and operating profit. 

Responsibilities:

• Design, implement and control the execution of the marketing plans in order to meet the objectives of sell out, sell thru, market share, net sales and profit aligned with global vision and Regional leadership.   
• Data analysis and planning for accurate decision making according to market needs. 
• Lead brand development/growth by ensuring excellence in execution working as a team with other areas of the organization (Mainly but not exclusive with MKT Regional Team, Sales, Finance and demand planning).  
• Leadership cross functional teams. 

What You'll Bring:

• Excellent understanding of the full marketing mix 

• Strong analytical skills partnered with a creative mind 

• Data-driven thinking and an affinity for numbers 

• Outstanding communication skills 

• Up to date with latest trends and marketing best practices 

• Be able to work well with a wide range of people from different parts of the business 

• Be a team leader, able to inspire others 

• Be able to manage different projects at the same time 

• Be energetic and passionate about their product specialty 

• Be able to work well under pressure 

• Knowledge of the retail environment and its mechanics 

• Professional judgment and discretion  

• Proven problem solving and decision making