Regional Director Demand Planning

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and the exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. For over 100 years, our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals—and we believe the best is yet to come. 

We are seeking an experienced and strategic Regional Demand Planning Director to lead our regional demand planning organization. This role is responsible for delivering an accurate and aligned 24-month rolling consensus forecast, driving collaboration across Sales, Marketing, Finance, and Supply Chain to ensure that commercial strategies are reflected in a robust demand plan.

The Director will play a critical role in optimizing service levels, maximizing revenue, and minimizing inventory risk and obsolescence. This individual will also lead the demand review process, shape category and brand-level demand strategies, and champion continuous improvement in demand planning capabilities, processes, and tools.

Key Responsibilities:

1. Leadership & Strategy

• Lead and develop a high-performing regional team of Demand Planning Managers, creating a culture of accountability, excellence, and continuous improvement.
• Define and drive demand planning strategy, ensuring alignment with commercial priorities and global planning principles.
• Partner with brand owners, commercial leaders, and global planning teams to translate top-down strategies into actionable, bottom-up forecasts.

2. Forecasting & IBP

• Own the regional consensus forecasting process, delivering an unconstrained 24-month rolling forecast.
• Lead the Demand Review step of the IBP cycle, ensuring cross-functional alignment and forecast sign-off.
• Drive rigor and discipline in forecast enrichment and assumption documentation across all planning horizons.
• Collaborate with the Global IBP Owner to cascade guidelines and targets to commercial teams, ensuring planning integration within the global IBP framework.

3. Continuous Improvement

• Identify and implement process, system, and capability improvements across demand planning.
• Assess the effectiveness of the IBP cycle and lead initiatives to enhance its value to the business.
• Actively participate in regional and global forums to share best practices and influence strategic planning evolution.

4. Talent Development

• Attract, develop, and retain top talent in the demand planning team, ensuring future readiness and alignment with organizational values.
• Provide coaching, career development, and performance feedback consistent with Hasbro’s Career Management processes.
• Promote a culture of learning, inclusion, and cross-functional collaboration.

Required Skills & Qualifications

• Bachelor’s degree in Supply Chain, Engineering, Business Administration, or related field; Master’s degree a plus.
• 15+ years of experience in supply chain, demand planning, or commercial operations, including at least 5 years in people leadership roles.
• Solid understanding of consensus forecasting, baseline enrichment, and lifecycle planning.
• Proven track record in managing demand across multiple markets and categories within the Toy or FMCG sectors.
• Strong stakeholder management and collaboration skills, especially across Sales, Marketing, and Finance functions.
• Experience leading change and implementing process improvements in complex organizations.
• Experience with AI-based forecasting models is a strong plus.
• Prior experience with Integrated Business Planning (IBP) processes is preferred.
• Proficiency in demand planning systems (e.g., Logility, SAP APO, or equivalent) and data analytics platforms.
• APICS/ASCM CPIM or CSCP certification preferred.
• Fluent English required; additional languages are a plus.