Sr Sales Manager

Hasbro Mexico is seeking a Senior Sales Manager to lead commercial strategy and execution across the hypermarket and wholesale channels, while acting as a key driver of new account acquisition and channel development. This role is built for a commercial business builder someone who combines strong strategic thinking with entrepreneurial energy to unlock new revenue streams, expand into emerging formats, and diversify the customer portfolio.

The successful candidate will be accountable for delivering sustainable top‑line and bottom‑line growth, maximising performance across existing channels while identifying and developing new routes to market.

Role Snapshot

• Key Accounts: Chedraui, Soriana, HEB, Fresko, Casa Ley, Julio Cepeda, City Club, DNS, and new/emerging channels
• Revenue Responsibility: ~$30M USD net revenue (~30% of total revenue)
• Team Leadership: 5 direct reports 

Key Responsibilities

Channel & Account Management

Hypermarkets (e.g., Soriana, Chedraui)

• Develop and execute strategic account plans to deliver annual sales, profitability, and market share targets.
• Own the full commercial cycle: annual negotiations, promotional planning, sell‑in/sell‑out tracking, and in‑store execution.
• Partner with Trade Marketing to deliver impactful in‑store activation and POS strategies.
• Closely monitor inventory health, turns, and availability to maximise productivity and minimise stock‑outs.

Wholesale Accounts (regional distributors, open‑market operators)

• Define tailored commercial strategies across pricing, credit risk, and distribution footprint to drive market penetration.
• Build and maintain strong, trust‑based relationships while ensuring compliance with Hasbro policies and market regulations.
• Monitor channel dynamics to prevent price erosion, grey market activity, and channel conflict.
• Identify regional growth gaps and onboard new partners or develop territory‑specific plans.
• Profitably manage key wholesale and close‑out accounts, including DNS ($30M USD net revenue; 11% revenue share), partnering with Marketing and Finance to execute controlled exit strategies and minimise market disruption.

New Business & Channel Development

• Identify, evaluate, and open new business opportunities, accounts, and channels aligned to Hasbro’s long‑term strategy.
• Lead end‑to‑end commercial negotiations with new retail formats, distributors, and alternative channels (e.g., specialty, convenience, digital‑native wholesalers).
• Design go‑to‑market strategies for emerging retail models and expand Hasbro’s customer footprint.
• Partner with Marketing to translate emerging channel needs into portfolio and innovation opportunities.
• Evaluate financial viability, pricing, and trade investments to ensure profitable growth.

Commercial Execution

• Own forecasting, budgeting, and delivery of revenue, POS, and profitability targets.
• Ensure flawless execution of launches, promotions, and commercial calendars.
• Lead demand planning accuracy by coaching the team and aligning forecasts to true market demand.
• Collaborate cross‑functionally (Marketing, Trade Marketing, Finance, Fulfilment) to align resources with growth priorities.

Profit Contribution & P&L Management

• Partner closely with Finance to manage P&L performance across existing and new customers.
• Ensure commercial strategies support margin, ROI, and long‑term profitability goals.

Required Experience

• Minimum 8+ years of commercial experience in consumer goods (toys, seasonal categories, beauty, sports, electronics, or entertainment preferred).
• Proven success managing hypermarkets and wholesale accounts with full P&L ownership.
• Demonstrated ability to build new business from the ground up.
• Strong negotiation, planning, and customer development experience.
• Fluent English (written and spoken).

Core Competencies

• Strong business development mindset with a proactive, opportunity‑led approach.
• Strategic thinker with the ability to deliver short‑term results while building long‑term plans.
• Entrepreneurial, resilient, and adaptable in fast‑changing environments.
• Excellent negotiation, influence, and stakeholder management skills.
• Proven people leadership and talent development capability.

Additional Information

• Location: Mexico City
• Travel: Monthly national travel; up to 2 trips to the US per year

Hasbro is an Equal Opportunities Employer 

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.