Assoc Brand Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Are you a passionate, results-oriented, innovative marketer? Do you enjoy working on key marketing initiatives with a goal to grow brand revenue? In this role, you will partner with the Senior Brand Manager to drive executional excellence through the preparation of strategic marketing plans!

A Day in the Life of an Associate Brand Manager:

Under the direction of, and in partnership with the Sr. Brand Manager, you will:

• Support the management of overall P&L, including making recommendations on pricing and marketing spend, for assigned brand(s) based on brand revenue and profit goals
• Develop annual marketing plans around new product lines to drive revenue growth
• Analyze point-of-sale data to understand the trends of the business and provide sound rationale for shipment forecasts
• Partner with the Omnichannel Marketing & Retail Execution Team, as well as Customer Strategic Marketing and Sales teams in the development of annual trade/promotional opportunities
• Develop Canadian strategic annual business plans to achieve brand financial goals, including pricing recommendations, shipment forecasting and manage a marketing spend budget across segments
• Responsible for growing brand revenue and profitability by item/ segment to drive portfolio growth
• Own the development, analysis and communication of item-level forecasts, and partner with operations and logistics teams to manage inventory build plan
• Recommend, execute and manage fully integrated Canadian marketing brand plans, including consumer communications strategy, omni-channel media plan, consumer promotions and retail strategy
• Develop and manage media plans and spending by brand, considering product performance and inventory levels.
• Analyze POS performance at an item level and competitive activity, along with retailer requirements to identify growth opportunities
• Partner with Canadian Sales Organization to drive brands at retail, including leading sales meeting presentations to customers and developing retailer-specific programs and activations
• Provide strategic input and direction to Global Brand Team on product line, financials and marketing toolkit assets

What You'll Bring:

• Minimum of 3 years of progressive brand/ strategy experience in forward thinking consumer-focused organization
• Bachelor’s Degree in Marketing, Advertising or related field.
• Outstanding verbal, written and presentation skills
• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
• Proven ability to execute a brand marketing plan grounded in key strategies in a rapidly-changing organization.
• Intermediate to advanced proficiency with Microsoft Office applications, especially Excel

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, employment status, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental, Vision Insurance and Health Care Spending Account, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous RRSP match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.