Associate Manager, Integrated Media (14 month contract)

Date: Nov 24, 2020

Location: Mississauga/Toronto West, Ontario, CA

Company: Hasbro

NOTE:  This is a 14 month contract


<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">At Hasbro, we are looking for people who want to explore, experiment, innovate and create. We’re changing the face of play and entertainment and looking for dreamers, doers, thinkers and creators to come up with the best ideas. Our culture of Community, Passion, Integrity, Creativity and Diversity & Inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.


<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Do you have a passion for media execution and measurement?  Do you enjoy working alongside internal teams (locally and globally) to amplify paid media and identify gaps?  In this role you will partner with the North American Integrated Media Manager and the agency teams in the execution of Hasbro’s national media strategy. 


<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">A day in the life of an Associate Manager, Integrated Media:

<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">In partnership with the North American Integrated Media Manager:


  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Participate in the bi-annual media planning process to understand brand inputs, media channel roles and measurement.  Provide support by reviewing decks prior to brand presentations to ensure clarity and accuracy of content based on brand brief and budgets.
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Drive timelines, trafficking and asset hand off to the agencies. 
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Manage key documents for media communication with brand teams including brand summaries and reviewing trafficking sheets for a small for a predetermined portfolio of brands
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Partner with CSM/Brand to determine items for etailer search investment, including exclusives, national items and long tail based on media criteria.
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Communicate national media plans to CSM and determine driver urls at etailers based on marketing/sales direction.
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Attend weekly optimization and reporting calls to understand in market changes and share key insights with brand and sales as relevant.
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Help educate the retail teams about Hasbro’s national media strategies and assets they can use in the account marketing.


<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">What You’ll Bring:


  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Minimum of 3 years of progressive media/strategy experience in forward thinking consumer-focused organization
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Bachelor’s Degree in Marketing, Advertising or related field.
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Outstanding verbal, written and presentation skills
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Proven ability to execute a brand marketing plan grounded in key strategies in a rapidly-changing organization.


<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Why you’ll love working with us:

  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Opportunity to work for an iconic global brand behind some of the world’s most beloved play and entertainment experiences
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Every day is different - we offer endless, interesting work and career development opportunities
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">We bring out the passion in our people, fostering an environment of infinite curiosity and innovation
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">We value work/life balance as much as you do - our flexible work options include half day Fridays all year round.  Yeah, you read that right!  We also shut down every year between Christmas Day and New Year’s Day to allow for coveted family time.
  • <span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">We want to make the world a better place for kids and their families and we walk the talk when it comes to Corporate Social Responsibility – we offer 4 hours of paid volunteer time each month for every employee and host an annual Global Day of Joy where all employees come together to support various philanthropic initiatives.  And with programs like toy recycling and our commitment to eliminate single use plastics from all of our packaging, we are committed to reducing our environmental footprint.


<span style="font-family:"Cambria",serif"><span style="font-family:"Calibri",sans-serif">Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Job Segment: Assistant Manager, Media, Manager, Marketing Manager, Advertising, Management, Marketing