Manager, Customer Strategic Marketing Wed Jun 12 02:00:00 CDT 2019 Mississauga/Toronto West, Onta 558482500 12041 Regional Sales & Merchandising 1 Employee <p> </p> <p style="margin: 0in 0in 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">We have an immediate need for a strong marketing strategist to join our team. In this high-profile role, you will manage the strategy development and execution of Hasbro-branded retail programs for our Walmart Canada Account. Utilizing strong communication and collaboration skills, you will partner in the creation of brand-centric, customer-focused retail activation programs for in-store and online in addition to support on sales presentations. In addition, you will analyze and update weekly program development and report on status for internal and external use. This exciting role will be based in Mississauga, Ontario.</span></span></p> <p style="margin: 0in 0in 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><u> </u></span></span></p> <p style="margin: 0in 0in 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><u>Primary Duties and Responsibilities:</u>  </span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Become the expert in four critical areas: (1) Walmart Insights, (2) Planning and Execution, and (3) Internal liaison between sales & brand marketing, (4) Walmart Ecommerce executions and strategy</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Execute Walmart/Hasbro strategies, through marketing programs, and retail activation </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Along with Account Manager support; develop, coordinate and lead marketing presentations to Walmart; leveraging new initiatives such as online/digital/social media marketing activations</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;"><a name="_Hlk517687582">Develop a close relationship with Walmart’s marketing team to drive the execution of our brand blueprint aligning with the party calendar.</a></span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Form strategic alliances with all Hasbro partner licensors, such as Disney, to drive the execution of major corporate initiatives (entertainment events, product launches, seasonal opportunities).</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Partner with consumer products and third parties (licensees) to drive “one voice”, cross category executions of major corporate initiatives (entertainment events, product launches, seasonal opportunities) aligning to the party calendar.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Partner with Account Manager to develop exclusive strategy to include account level, creating and managing exclusive product briefs across all brands; lead exclusive development meetings with Global and CA Marketing to ensure alignment to the corporate and regional strategy; articulate the Walmart strategies and go to market plans to the Global and CA Marketing teams ensuring product development aligns with Walmart account needs; partner with finance and CA Marketing to proactively gain approvals for channel items aligned with appropriate variable margin targets.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Maintain retail activation budgets for Walmart</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Partner with business manager to analyze all relevant customer/shopper data and summarize into key learnings, identify opportunities/action items and present findings in conjunction with sales team to senior management at key timeframes.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Partner with manager to develop, measure and communicate results of point of sale strategy, placement, and execution with all cross functional teams to drive future product development. </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">The primary role will be for Walmart executions and strategy, but there may be additional accounts that would require Marketing programs to be executed that this role would also be responsible for</span></span></span></span></span></li> </ul> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><u>Critical Skills:</u></span></span></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Ability to collaborate and influence cross-functionally.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Ability to make informed decisions quickly to keep performance on track.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Strategic vision and depth in understanding how the consumer reacts to marketing vehicles.  </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Analytical skills to determine forecasted lifts, ROI, etc. for promotions</span></span></span></span></span></li> </ul> <p style="margin: 0in 0in 6.75pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b> </b></span></span></p> <p style="margin: 0in 0in 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><u>Education and Experience Requirements:</u></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Minimum of 2 years Marketing, Sales or related experience in consumer-packaged goods, entertainment, sports or similar industry. </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Bachelor’s Degree in Marketing, Advertising or related field.</span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Excellent computer skills including Microsoft Excel, Word and PowerPoint. </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Strong written and oral communication skills: ability to provide clear and concise information to external and internal stakeholders and the ability to influence effectively. </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Strong attention to detail and follow-up: capable of prioritizing and handling multiple projects simultaneously, under tight time constraints. </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Strong analytical skills: ability to interpret data to provide information to aid decision-making. </span></span></span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Motivated, self-starter with ability to work in a fast-paced environment.</span></span></span></span></span></li> </ul> <p style="margin: 0in 0in 0pt;"><font color="#000000"><font face="Calibri"> </font></font></p> <p style="margin: 0in 0in 0pt;"><b> </b></p> <p style="margin: 0in 0in 0pt;"><font color="#000000"><font face="Calibri"> </font></font></p> <p><a href="http://www.hasbro.com/">Hasbro</a><font color="#000000">&nbsp;(NASDAQ: HAS) is a global play and entertainment company committed to&nbsp;<i>Creating the World&#39;s Best Play Experiences.</i>&nbsp;From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro&nbsp;is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by <i>CR Magazine</i>, and has been named one of the World&rsquo;s Most Ethical Companies&reg; by <i>Ethisphere Institute</i> for the past seven years. Learn more at&nbsp;</font><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.hasbro.com%2F&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=www.hasbro.com&amp;index=3&amp;md5=1a3366471408237a95829a1b6adeae14" target="_blank">www.hasbro.com</a><font color="#000000">, and follow us on Twitter (</font><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHasbro&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40Hasbro&amp;index=4&amp;md5=b213f22250cedb45acf2c04f724b17b5" target="_blank">@Hasbro</a><font color="#000000">&nbsp;&amp;&nbsp;</font><a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FHasbroNews&amp;esheet=51120871&amp;newsitemid=20150609006722&amp;lan=en-US&amp;anchor=%40HasbroNews&amp;index=5&amp;md5=c1a66130b69a7e63ed868a76e3fc7bc8" target="_blank">@HasbroNews</a><font color="#000000">) and Instagram (</font><a href="https://instagram.com/hasbro/?hl=en" target="_blank">@Hasbro</a><font color="#000000">).</font></p>

Manager, Customer Strategic Marketing

 

We have an immediate need for a strong marketing strategist to join our team. In this high-profile role, you will manage the strategy development and execution of Hasbro-branded retail programs for our Walmart Canada Account. Utilizing strong communication and collaboration skills, you will partner in the creation of brand-centric, customer-focused retail activation programs for in-store and online in addition to support on sales presentations. In addition, you will analyze and update weekly program development and report on status for internal and external use. This exciting role will be based in Mississauga, Ontario.

 

Primary Duties and Responsibilities:  

  • Become the expert in four critical areas: (1) Walmart Insights, (2) Planning and Execution, and (3) Internal liaison between sales & brand marketing, (4) Walmart Ecommerce executions and strategy
  • Execute Walmart/Hasbro strategies, through marketing programs, and retail activation
  • Along with Account Manager support; develop, coordinate and lead marketing presentations to Walmart; leveraging new initiatives such as online/digital/social media marketing activations
  • Develop a close relationship with Walmart’s marketing team to drive the execution of our brand blueprint aligning with the party calendar.
  • Form strategic alliances with all Hasbro partner licensors, such as Disney, to drive the execution of major corporate initiatives (entertainment events, product launches, seasonal opportunities).
  • Partner with consumer products and third parties (licensees) to drive “one voice”, cross category executions of major corporate initiatives (entertainment events, product launches, seasonal opportunities) aligning to the party calendar.
  • Partner with Account Manager to develop exclusive strategy to include account level, creating and managing exclusive product briefs across all brands; lead exclusive development meetings with Global and CA Marketing to ensure alignment to the corporate and regional strategy; articulate the Walmart strategies and go to market plans to the Global and CA Marketing teams ensuring product development aligns with Walmart account needs; partner with finance and CA Marketing to proactively gain approvals for channel items aligned with appropriate variable margin targets.
  • Maintain retail activation budgets for Walmart
  • Partner with business manager to analyze all relevant customer/shopper data and summarize into key learnings, identify opportunities/action items and present findings in conjunction with sales team to senior management at key timeframes.
  • Partner with manager to develop, measure and communicate results of point of sale strategy, placement, and execution with all cross functional teams to drive future product development.
  • The primary role will be for Walmart executions and strategy, but there may be additional accounts that would require Marketing programs to be executed that this role would also be responsible for

 

Critical Skills:

  • Ability to collaborate and influence cross-functionally.
  • Ability to make informed decisions quickly to keep performance on track.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Strategic vision and depth in understanding how the consumer reacts to marketing vehicles. 
  • Analytical skills to determine forecasted lifts, ROI, etc. for promotions

 

Education and Experience Requirements:

  • Minimum of 2 years Marketing, Sales or related experience in consumer-packaged goods, entertainment, sports or similar industry.
  • Bachelor’s Degree in Marketing, Advertising or related field.
  • Excellent computer skills including Microsoft Excel, Word and PowerPoint.
  • Strong written and oral communication skills: ability to provide clear and concise information to external and internal stakeholders and the ability to influence effectively.
  • Strong attention to detail and follow-up: capable of prioritizing and handling multiple projects simultaneously, under tight time constraints.
  • Strong analytical skills: ability to interpret data to provide information to aid decision-making.
  • Motivated, self-starter with ability to work in a fast-paced environment.

 

 

 

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Job Segment: Merchandising, Product Development, Manager, Marketing, Retail, Strategy, Research, Management

Date: Jun 12, 2019

Requisition ID: 12041

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