Assoc Specialist Creative

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.    

Oversee and guide the creative design team in aligning brand style guides to develop new communication visuals for ATL requirements:

1. Manage the TVC video editing and localization process as per brand requirements
2. Develop impactful campaign e-mailers and customer communications highlighting key aspects of the brand campaigns
3. Collaborate with brand managers to create and maintain brand stores on Amazon and any other partner, and develop other ecommerce communications as per latest brand style guides and product launches
4. Lead the social media marketing efforts - Develop engaging content to leverage key brand and associated occasions in collaboration with brand and communication managers
5. Spearhead new content development projects - provide strategic inputs during the briefing process and oversee production coordination

Oversee the artwork development for all brand BTL activities:

1. Ensure consistent brand representation across point of sale material, posters, in-store branding and other communication based on brand merchandising guides and key visuals
2. Conceptualize store/mall activation and other event branding assistance
3. Liaise with and guide agencies to ensure Hasbro brands are visually represented correctly in the market
4. Manage the design of product catalogues for the sales team

Maintain and streamline the brand asset repository:

1. Download, organize, and maintain the latest brand merchandising guides and assets
2. Establish a comprehensive repository of all brand TVC and digital assets relevant to current products, and share customized versions as per customer requirements

Collaborate with internal and external stakeholders to ensure quick turnaround of any other immediate requirements for graphics/artwork/video editing

Develop e-Commerce assets for promotions during sale events or BAU for the APAC markets

Skills/ Knowledge/

Experience/ Qualification requirements

• Graduate in Graphic design with 4-5 years of experience
• Ability to develop and work with brand guidelines in creative ways
• High speed execution of Photoshop, Illustrator, Key Note, Corel Draw, Adobe Premiere Pro for video and image editing
• Understand various graphic styles, printing techniques on varied media and suggest innovative solutions
• Good communication and inter-personal skills
• Willingness to stretch him/ herself to achieve high standards of design

• Preferred Industries: Media & Advertising, Product Design, Retail, Digital
• Preferred branding experience (brand & retail experience)

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