Brand Manager Sat Jun 22 02:00:00 CDT 2019 Mumbai, Maha 553776500 9101 Regional Sales & Merchandising 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;"><b><font color="#000000">Main Purpose of role:</font></b></span></span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;"><font color="#000000">To be the &ldquo;Brand Owner&rdquo; of assigned brands, championing them within the organisation, delivering as many elements of the brand wheel, as possible. This role is responsible for managing the brand portfolio to ensure country Net Revenue and Profit targets are met or exceeded.</font></span></span></span></p> <p>&nbsp;</p> <p style="margin: 0px;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="margin: 0px;"><font color="#000000">Key Responsibilities:</font></span></b></span></span></p> <ul style="margin-top: 0in;" type="disc"> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Create competitive operational marketing plans &ndash; by category and brand to include:<span style="margin: 0px;">&nbsp; </span>range plans); distribution strategy; advertising and promotional strategy; pricing strategy encapsulated in a TLP (profit and loss) in line with Hasbro financial expectations, and margin delivery. Develop local plans for all media, (TV, Print, Social, and Digital (including Ecom Marketing)), consumer and retail promotions, events, in-store, PR. Create Sales and presentation pitch decks.</span></span></span></li> </ul> <ul style="margin-top: 0in;" type="disc"> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Manage the delivery of key brand events during the year - both Consumer events, and retail launches. In India &ldquo;Retail is Media.&rdquo; Maximise retail participation/in store impact including feature wall and off-shelf requirements</span></span></span></li> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Understand Global Brand Toy and Game product plans. Select local product line from Global line, Regional Must Have List, Exclusives and ensure priority is given to Prime Time and Key Driver items.</span></span></span></li> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Lead cross functional groups to ensure brand objectives are achieved.</span></span></span></li> </ul> <ul style="margin-top: 0in;" type="disc"> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Work with the Studio and local broadcast networks to place programming content</span></span></span></li> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Create proactive collaboration partnership with Entertainment and Licensing Team. Share marketing plans, and initiate licensing ideas. Assist in presentations to Licensors as and when appropriate. Review licensing performance as part of the overall branded plan objectives.</span></span></span></li> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Work with Digital team. Manage the development of local websites where appropriate, based on Global template with local translations/adaptations as needed</span></span></span></li> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Develop relationships with promotional partners that can enhance brand image by association and dollar stretch.</span></span></span></li> </ul> <ul style="margin-top: 0in;" type="disc"> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;">Manage A&amp;P brand budgets.</span></span></span></li> <li normal="" style="margin: 0px; color: rgb(0, 0, 0); font-family:;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="margin: 0px;"><font color="#000000">Brief local Agencies on Media and PR needs, POS, planogramming and ensure implementation of these. Participate in Media Post Analysis and Competitive Analysis reviews. Take action as required.</font></span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Requirements</strong></span></span></p> <ul> <li>Graduate with a MBA in Marketing from Tier I or II Institutes</li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">At least 6-7 years&rsquo; brand/product/category/trade (customer) marketing experience in a sales &amp; marketing environment</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Project management experience</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Had experience in delivering effective plans, products and marketing communications programs as part of a team.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Experience in Brand Accountability &ndash; have strong background in tracking and measuring brand performance, and taking prompt actions to raise brand profitability using the 4Ps</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Digital marketing and marketing on E-com platforms</span></span></li> </ul> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Excellent verbal &amp; written communication skills</span></span></li> </ul> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Writing and delivering effective presentations.</span></span></li> </ul> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to write effective &amp; creative briefs with an ability to probe and challenge</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to evaluate effectiveness of plans and programmes</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Evidence of ability to persuade and influences (sell not tell)</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to interpret a media plan</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Analyses problems &amp; develops effective solutions</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Join us and be part of creating the world’s best play experiences.</span></span></p> <p style="margin: 0px 0px 0px 48px; text-align: justify; text-indent: -0.25in; -ms-text-justify: inter-ideograph;"> </p>

Brand Manager

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

Main Purpose of role:

To be the “Brand Owner” of assigned brands, championing them within the organisation, delivering as many elements of the brand wheel, as possible. This role is responsible for managing the brand portfolio to ensure country Net Revenue and Profit targets are met or exceeded.

 

Key Responsibilities:

  • Create competitive operational marketing plans – by category and brand to include:  range plans); distribution strategy; advertising and promotional strategy; pricing strategy encapsulated in a TLP (profit and loss) in line with Hasbro financial expectations, and margin delivery. Develop local plans for all media, (TV, Print, Social, and Digital (including Ecom Marketing)), consumer and retail promotions, events, in-store, PR. Create Sales and presentation pitch decks.
  • Manage the delivery of key brand events during the year - both Consumer events, and retail launches. In India “Retail is Media.” Maximise retail participation/in store impact including feature wall and off-shelf requirements
  • Understand Global Brand Toy and Game product plans. Select local product line from Global line, Regional Must Have List, Exclusives and ensure priority is given to Prime Time and Key Driver items.
  • Lead cross functional groups to ensure brand objectives are achieved.
  • Work with the Studio and local broadcast networks to place programming content
  • Create proactive collaboration partnership with Entertainment and Licensing Team. Share marketing plans, and initiate licensing ideas. Assist in presentations to Licensors as and when appropriate. Review licensing performance as part of the overall branded plan objectives.
  • Work with Digital team. Manage the development of local websites where appropriate, based on Global template with local translations/adaptations as needed
  • Develop relationships with promotional partners that can enhance brand image by association and dollar stretch.
  • Manage A&P brand budgets.
  • Brief local Agencies on Media and PR needs, POS, planogramming and ensure implementation of these. Participate in Media Post Analysis and Competitive Analysis reviews. Take action as required.

 

Requirements

  • Graduate with a MBA in Marketing from Tier I or II Institutes
  • At least 6-7 years’ brand/product/category/trade (customer) marketing experience in a sales & marketing environment
  • Project management experience
  • Had experience in delivering effective plans, products and marketing communications programs as part of a team.
  • Experience in Brand Accountability – have strong background in tracking and measuring brand performance, and taking prompt actions to raise brand profitability using the 4Ps
  • Digital marketing and marketing on E-com platforms
  • Excellent verbal & written communication skills
  • Writing and delivering effective presentations.
  • Ability to write effective & creative briefs with an ability to probe and challenge
  • Ability to evaluate effectiveness of plans and programmes
  • Evidence of ability to persuade and influences (sell not tell)
  • Ability to interpret a media plan
  • Analyses problems & develops effective solutions

 

Join us and be part of creating the world’s best play experiences.

 


Job Segment: Brand Manager, Branding, Merchandising, Manager, Marketing Manager, Marketing, Retail, Management

Date: Jun 22, 2019

Requisition ID: 9101

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