Key Account Specialist (New Delhi)

About Hasbro 

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.   

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.  

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.    

Role and Responsibilities 

TEAM MANAGEMENT

• Recruiting, managing, motivating, coaching, and developing a team of Sales Super Visor, Sales Coordinator, across North Region.
• Rigorous tracking and review of daily field force effectiveness parameters like Outlet Coverage, PJP Adherence, Effective coverage, Brand distribution, Total Lines Sold per month etc.
• Ensuring maximum incentive earning for the team by reviewing and guiding the team daily

CUSTOMER MANAGEMENT

• Managing a Network of distributors, direct dealers and retailers across the North states.
• Complete management of Super Distribution network.
• Managing operations of the Super Distributor based out of New Delhi.
• Ensuring an optimum ROI for the super distributor network with a strong check on all network health parameters like Inventory Quality, Market credit and other investments.

COMMERCIAL EXECUTION

• Ensuring the application at sales points of Category and Trade Marketing policies and operative activities performed by field staff E.g. POSM, Loyalty Programs for network, Monthly Schemes etc.
• Ensuring perfect launches as per trade marketing plans for all new SKUs
• Detailed understanding of all business commercials including pricing and margin cascades.
• Manage all network conflicts to minimize any disruption in business
• Handle all retailer queries around product with hands on knowledge of the complete portfolio.
• Drive product education for the team and the network
• Providing insights and market intelligence on all competition activity

Qualifications and Education Requirements

• Minimum 3-7 years of experience in channel sales and distributor management in States
• Minimum Graduate or Post-Graduate degree in any discipline

Preferred Skills

• Experience in handling super distribution network
• Experience gained in the FMCG / Toys / Stationery segment with a proven track record of success in a similar role.
• Demonstrable experience in managing complex teams
• Working knowledge of MS Office for daily reporting – Excel, PowerPoint, Word
• Fluent in English language
• Knowledge of local languages will be an added advantage.

Additional Notes

Extensive travel across Northern states is required for the role.

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