Manager - Integrated Media Thu Apr 25 00:00:00 CDT 2019 Mumbai, Maha 553776400 9969 Global & Regional Marketing 1 Employee <p>At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</p> <p><span style="font-family:'Calibri Light', sans-serif;font-size:11.0pt"><strong><font color="#000000">Purpose/Function of the role:</font></strong></span></p> <p>Manager of Integrated Media is a key member of the local Marketing team and will be highly motivated to lead innovative media and programs with Hasbro’s consumers in mind.  She would lead aligned brand priorities, media agency partner and other marketing departments to create integrated media plans that drive brand awareness, engagement, e-commerce connection and ultimately product sales.  Working with the marketing head, she will help develop media strategies, as well as manage the tactical implementation and ongoing measurement and management of media campaigns.</p> <p> </p> <p>The success of the role will be measured based on the ability to translate business goals into compelling, holistic media approaches with an emphasis on brand alignment, innovation and measurement. The position requires strong partnership and prioritization skills to manage internal and external stakeholders’ expectations, a great working knowledge of overall media including kids and adult TV, digital, social., In particular, the role will need strong performance marketing skills to drive eComm growth, including paid search, display, eComm measurement and optimisation techniques (e.g., A/B testing. ROI calculations). </p> <p> </p> <p><strong>Primary Responsibilities/ Duties:</strong></p> <table border="1" cellpadding="0" cellspacing="0" width="684"> <tbody> <tr> <td style="width:528.0px;height:110.0px"> <ul> <li>Lead collaboration with the agencies to deliver integrated media strategies across multiple channels including video (TV + Digital), display, social media, and eComm media.  Educate agency partners on brand, target audience and value proposition.</li> </ul> <p> </p> <ul> <li>Coordinate multiple agencies by collaborating on iterative schedules to execute campaigns on time and hitting key performance benchmarks deploying Measures and Evaluation philosophy. Ensure that all tasks are executed to meet customer expectations, timelines and budgets, while effectively grabbing consumers’ attention and building brand engagement.</li> </ul> <p> </p> <ul> <li>Work closely with brand team to translate brand strategy into media strategy, and then to translate the strategy into detailed media plans.</li> </ul> <p> </p> <ul> <li>Partner with regional media team to align with global/regional media strategies and best practices, and to support initiatives to improve media and eCommerce capabilities across the region.</li> </ul> <p> </p> <ul> <li>Partner with regional asset management team and Global Content to Commerce team to ensure global/regional assets are well designed for local market needs.</li> </ul> <p> </p> <ul> <li>Partner with Local E-commerce Managers to lead best in class asset management, process planning, and content-to-commerce campaigns.</li> </ul> <p> </p> <ul> <li>Drive alignment between brand marketing and performance marketing plans to ensure the two reinforce each other and effectively build and drive consumers down the purchase funnel.</li> </ul> <p> </p> <ul> <li>Lead analytics framework and process with agencies. Drive real time optimizations, reporting process, benchmark approvals and report back to business stakeholders.</li> </ul> <p> </p> <ul> <li>Responsible for creating learning agendas with the agency and key digital partners, as well as presenting learnings to regional/global team.</li> </ul> <p> </p> <p> </p> </td> </tr> </tbody> </table> <p>Join us and be part of creating the world’s best play experiences.</p>

Manager - Integrated Media

We're sorry - this posting is no longer available.

Date: Apr 25, 2019

Requisition ID: 9969