Retail Development Manager, Licensed Consumer Products -Specialty & Emerging Channels Tue Mar 17 02:00:00 CDT 2020 Providence, RI 631987200 26721 Global Operations & New Business 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><span style="font-size:14.0px">We are actively seeking a Retail Development Manager for Hasbro&rsquo;s Consumer Products team, based in Providence, RI, Los Angeles, OR&nbsp;New York City.&nbsp;</span></p> <p>&nbsp;</p> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif">This professional will be responsible for the development and execution of retail marketing and channel expansion strategies and programs to maximize overall franchise sales revenue. The focus of the position is to develop strategic business plans and implementations through working with retail partners, key licensees and Hasbro Toy &amp; Games teams to boost sales of products in specialty and emerging channels. We are looking for someone who can grow new channel opportunities with meaningful categories to gain geographic expansion and broader exposure across all relevant channels in North America.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif"><strong>A day in the life as a Retail Manager for Consumer Products&hellip; </strong></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif"><strong>Franchise First Activation Planning &amp; Execution</strong></span></span></span></p> <ul> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Develop and execute retail plans, marketing campaigns and retail events for key licensees in collaboration with category and T&amp;G teams to drive business growth. </span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Cultivate direct relationships with key buyers while building Joint Business Plans with Hasbro T&amp;G, as well as key licensees with the right product mix/pricing for these specific channels.</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Identify priorities within channels and core brands, while testing new opportunities for retail and franchise development. </span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Develop go to market plans and activate against key strategies to drive retail presence and expand product footprint and reach.</span></span></span></span></li> </ul> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif"><strong>Channel Management &amp; Development </strong></span></span></span></p> <ul> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Create a strategy and execute on building and expanding retail placement with multi-category availability in all specialty and emerging channels </span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Cultivate and manage day-to-day relationships with buyers and marketing teams to increase Hasbro&rsquo;s brand exposure/presence for all properties</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Identify, pitch and secure new retail programs to extend our brands&rsquo; reach and impressions and secure incremental product placement and brand exposure opportunities in and out of aisle across specific retail channels.&nbsp; </span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Craft and deliver tailored retail presentations to relevant buyers at key time periods and communicate consistently with retail partners on brand activity/performance to ensure continued retail support and to maximize in-store presence and placement.</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Develop and implement creative retail marketing events and promotions that are tailored to each account and will provide broader support of our brands</span></span></span></span></li> <li style="text-align:justify"><span style="font-size:11.0pt"><span style="text-justify:inter-ideograph"><span><span><span style="font-family:Calibri,sans-serif">Collaborate with Category Management team to ensure alignment with licensees and retailers; foster regular communication between all parties regarding retail initiatives including launch plans, merchandising statements, marketing and retail support, as well as any issues from a supply perspective to ensure all groups are aligned in strategy and development</span></span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Share retail initiatives and key information regularly with internal departments to ensure all groups are aligned in strategy and development</span></span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:11.0pt"><span><span style="font-family:Calibri,sans-serif"><strong>What you&rsquo;ll bring&hellip; </strong></span></span></span></p> <ul> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Bachelor&rsquo;s degree with focus in Business administration, business development, retail marketing or other related field. &nbsp;</span></span></span></span></li> </ul> <ul> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">4+ years of retail management experience in a buying, sales, business development or retail marketing role, is preferred </span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">An in-depth understanding of the North American Consumer Products retail landscape</span></span></span></span></li> </ul> <ul> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Strong experience in developing and delivering commercial retail marketing initiatives for entertainment brands</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Ability to act as an influencing agent while utilizing up to date retail marketing activity and trends</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">First-rate relationship building abilities with strong critical thinking and analytical skills</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Sound organizational and communication skills with excellent attention to detail</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Self-motivation, a sense of urgency and ability to prioritize</span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Ability to work and contribute in a fast-paced team environment </span></span></span></span></li> <li><span style="font-size:11.0pt"><span><span><span style="font-family:Calibri,sans-serif">Extensive knowledge of Microsoft Office applications</span></span></span></span></li> </ul> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Retail Development Manager, Licensed Consumer Products -Specialty & Emerging Channels

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

We are actively seeking a Retail Development Manager for Hasbro’s Consumer Products team, based in Providence, RI, Los Angeles, OR New York City. 

 

This professional will be responsible for the development and execution of retail marketing and channel expansion strategies and programs to maximize overall franchise sales revenue. The focus of the position is to develop strategic business plans and implementations through working with retail partners, key licensees and Hasbro Toy & Games teams to boost sales of products in specialty and emerging channels. We are looking for someone who can grow new channel opportunities with meaningful categories to gain geographic expansion and broader exposure across all relevant channels in North America.

 

A day in the life as a Retail Manager for Consumer Products…

 

Franchise First Activation Planning & Execution

  • Develop and execute retail plans, marketing campaigns and retail events for key licensees in collaboration with category and T&G teams to drive business growth.
  • Cultivate direct relationships with key buyers while building Joint Business Plans with Hasbro T&G, as well as key licensees with the right product mix/pricing for these specific channels.
  • Identify priorities within channels and core brands, while testing new opportunities for retail and franchise development.
  • Develop go to market plans and activate against key strategies to drive retail presence and expand product footprint and reach.

Channel Management & Development

  • Create a strategy and execute on building and expanding retail placement with multi-category availability in all specialty and emerging channels
  • Cultivate and manage day-to-day relationships with buyers and marketing teams to increase Hasbro’s brand exposure/presence for all properties
  • Identify, pitch and secure new retail programs to extend our brands’ reach and impressions and secure incremental product placement and brand exposure opportunities in and out of aisle across specific retail channels. 
  • Craft and deliver tailored retail presentations to relevant buyers at key time periods and communicate consistently with retail partners on brand activity/performance to ensure continued retail support and to maximize in-store presence and placement.
  • Develop and implement creative retail marketing events and promotions that are tailored to each account and will provide broader support of our brands
  • Collaborate with Category Management team to ensure alignment with licensees and retailers; foster regular communication between all parties regarding retail initiatives including launch plans, merchandising statements, marketing and retail support, as well as any issues from a supply perspective to ensure all groups are aligned in strategy and development
  • Share retail initiatives and key information regularly with internal departments to ensure all groups are aligned in strategy and development

 

What you’ll bring…

  • Bachelor’s degree with focus in Business administration, business development, retail marketing or other related field.  
  • 4+ years of retail management experience in a buying, sales, business development or retail marketing role, is preferred
  • An in-depth understanding of the North American Consumer Products retail landscape
  • Strong experience in developing and delivering commercial retail marketing initiatives for entertainment brands
  • Ability to act as an influencing agent while utilizing up to date retail marketing activity and trends
  • First-rate relationship building abilities with strong critical thinking and analytical skills
  • Sound organizational and communication skills with excellent attention to detail
  • Self-motivation, a sense of urgency and ability to prioritize
  • Ability to work and contribute in a fast-paced team environment
  • Extensive knowledge of Microsoft Office applications

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Merchandising, Manager, Business Development, Marketing Manager, Retail, Management, Sales, Marketing

Date: Mar 17, 2020