Assistant Brand Manager, Nerf

Date: Feb 7, 2021

Location: Pawtucket, Rhode Island, US

Company: Hasbro


Are you ready to have a blast? Our high-profile Nerf team has an opening for our next great global brand marketer! You will play an active role in creating insight-driven products and marketing for the biggest brand at Hasbro. We are looking for a proactive, high energy, collaborative, and responsive team member with an entrepreneurial spirit and both a strong creative and financial acuity and strategic based judgment. Come and join in the fun!


A day in the life as an Assistant Manager of Global Brand Development & Marketing

As a digital-first problem solver, innovative consumer marketer, and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy. In this role, you will:

  • Partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) to execute key brand initiatives, including finding innovative ways to grow the business.
  • Demonstrate creative thinking and utilize consumer and social insights to drive product innovations and better meet/exceed consumer demands.
  • Assist in development of overall go-to-market product strategy.
  • Assist in the creation of marketing assets for advertising and marketing communications.
  • Become the global consumer insights and competitive market specialist and demonstrate takeaways on product line.
  • Become the global specialist for best-in-class retailer exclusive and channel programs and serve as the lead for the brand in the creation of products/collections to address growth opportunities.
  • Drive specific E-commerce initiatives to achieve bold growth targets


What you’ll bring

You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape, the retail environment and the consumer. You have an entrepreneurial spirit but excel at demonstrating that within a corporation – the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve, and seek opportunities to apply these within the brand. You actively seek and listen to diverse points of view.


Education and Experience Requirements:

  • Progressive experience supporting a fully integrated marketing program
  • Bachelors Degree in Marketing, Advertising or related field

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

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