Assistant Manager, Global Brand Development & Marketing Wed Nov 20 00:00:00 CST 2019 Pawtucket, RI 609994800 18039 Global & Regional Marketing 1 Employee <p>Assistant Brand Manager - NERF</p> <p><span style="font-size:12px"><span style="color:black"><span style="font-family:'Arial',sans-serif">We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile&nbsp;</span></span><strong><span style="color:red"><span style="font-family:'Arial',sans-serif">NERF </span></span></strong><span style="color:black"><span style="font-family:'Arial',sans-serif">brand. In this critical role, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication. &nbsp;We are looking for a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic based judgment. </span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:12px"><strong><span style="color:black"><span style="font-family:'Arial',sans-serif">Primary Duties and Responsibilities:</span></span></strong></span></p> <p><span style="font-size:12px"><span style="color:black"><span style="font-family:'Arial',sans-serif">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></span></p> <ul> <li><span style="font-size:12px"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. </span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Assist in development of overall go-to-market product strategy.</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Assist in development of primary assets for advertising and other marketing communications. </span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Become the global consumer insights and competitive market expert segment and leverage learnings on product line</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Manage day to day line planning and product development systems</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Manage key licensor approvals and identify potential new licensed partners for the NERF brand</span></span></span></span></span></li> </ul> <p><span style="font-size:12px"><strong><span style="color:black"><span style="font-family:'Arial',sans-serif">Education and Experience Requirements:</span></span></strong></span></p> <ul> <li><span style="font-size:12px"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Progressive experience supporting fully integrated marketing programs</span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Bachelors Degree in Marketing, Advertising or related field</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">MBA preferred (Additional work experience in lieu of MBA considered)</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Global marketplace understanding</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Digitally savvy (product development, consumer marketing, retail)</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Holistic, broad-based business leadership</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Financial, business and strategic acumen</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Product Development; can predict commercially viable play experiences </span></span></span></span><br /> <span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal">&nbsp;</span></span></span></span></li> </ul> <p><span style="font-size:12px"><strong><span style="color:black"><span style="font-family:'Arial',sans-serif">Critical Skills:</span></span></strong></span></p> <ul> <li><span style="font-size:12px"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Digital-first mindset: can leverage social platforms, select influencers based on objective</span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Commercially minded: experience with POS / Retail, P&amp;L management</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Storytelling; can communicate a vision for growth and bring the brand to life across the value chain</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand </span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Channel strategy understanding and execution</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Survey design; able to craft a set of items that get at the information needed make data driven decisions </span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel) </span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Recognizes excellent creative; knows what will resonate with key consumers </span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Maximize spend; able to make the most of marketing budgets </span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Develops others; bring out strengths and skills of the team around them</span></span></span></span></span></li> <li><span style="font-size:12px"><span style="color:#000000"><span style="font-family:'Arial',sans-serif"><span style="font-style:normal"><span style="font-family:'Arial',sans-serif">Can build a brand from the ground up</span></span></span></span></span></li> </ul> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Assistant Manager, Global Brand Development & Marketing

Assistant Brand Manager - NERF

We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile NERF brand. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication.  We are looking for a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic based judgment.

 

Primary Duties and Responsibilities:

Under the general direction of the Global Brand Leader and senior team, you will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Use social insights to help drive product innovations through the system to better meet consumer demands.
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications.
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line
  • Manage day to day line planning and product development systems
  • Manage key licensor approvals and identify potential new licensed partners for the NERF brand

Education and Experience Requirements:

  • Progressive experience supporting fully integrated marketing programs
  • Bachelors Degree in Marketing, Advertising or related field
  • MBA preferred (Additional work experience in lieu of MBA considered)
  • Global marketplace understanding
  • Digitally savvy (product development, consumer marketing, retail)
  • Holistic, broad-based business leadership
  • Financial, business and strategic acumen
  • Product Development; can predict commercially viable play experiences
     

Critical Skills:

  • Digital-first mindset: can leverage social platforms, select influencers based on objective
  • Commercially minded: experience with POS / Retail, P&L management
  • Presentation: Can deliver complex information in a compelling way, uses story to persuade audience
  • Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus
  • Storytelling; can communicate a vision for growth and bring the brand to life across the value chain
  • Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design
  • Inquiry techniques; inquisitive about why, uses curiosity to provoke thought
  • Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand
  • Channel strategy understanding and execution
  • Survey design; able to craft a set of items that get at the information needed make data driven decisions
  • Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel)
  • Recognizes excellent creative; knows what will resonate with key consumers
  • Maximize spend; able to make the most of marketing budgets
  • Develops others; bring out strengths and skills of the team around them
  • Can build a brand from the ground up

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Assistant Manager, Brand Manager, Engineer, Marketing, Management, Engineering

Date: Nov 20, 2019