Assoc Manager Social Media

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Date: Jun 10, 2022

Location: Pawtucket, Rhode Island, US

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Position Summary

My Little Pony is a top performing global brand that has a very bright future ahead. With a rich history and bundles of nostalgia, we have with a new generation of ponies, and we couldn’t be more excited.

Reaching millions of people across the world, this is a rare opportunity to shape how we communicate with our parent and fan audiences on social media.


A day in the life as an Associate Manager, Social Media – My Little Pony

  • Lead the end-to-end social media for My Little Pony accounts including TikTok, Facebook, Instagram, and Pinterest.
  • Track effectiveness of our brand pages by demonstrating social listening and analytic tools. Ensure our content and social strategies are successful and resonate with our audience.
  • Use platforms to ‘test and learn’ from new platform tools and formats. Share findings, backed by data, with the Social Media Team and beyond.
  • Partner closely with Global PR, Corporate Communications, Influencer and Toy/CP teams to ensure social media is fully integrated and aligned with our holistic plans.
  • Be the in-house social media expert for My Little Pony; share knowledge, plans and takeaways with regional teams for local execution.

What you’ll bring

  • You’ll be a true social media enthusiast who is passionate about family brands.
  • Understand the role social media plays as part of broader brand strategy, it’s value and the impact it can have.
  • Experience managing and implementing organic social media strategies.
  • Previous experience with consumer brands, especially in the kids/family space and on TikTok, is a plus.
  • An understanding of the social media landscape including platforms (existing and emerging), algorithms, challenges, and opportunities.


Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


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