Associate Brand Manager, Gaming - Temporary Position Wed Nov 06 00:00:00 CST 2019 Pawtucket, RI 606412500 17922 Corporate N Contingent Worker <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">We have an immediate need for an innovative global product &amp; brand marketer to support a key segment of our MONOPOLY franchise. MONOPOLY is the number one family gaming brand, delivering product innovation and trend forward themes tied to the core brand values. In this critical role you will partner with cross-functional teams on all phases of product development and help to drive franchise &amp; product specific marketing programs.&nbsp; We are looking for a proactive, collaborative, and strategic team member with the ability to adapt to a fast-paced environment.</span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:black">Primary Duties and Responsibilities:</span></strong></span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#4d4d4d">As an innovative brand marketer, you will support the core business, as well as key new launches with the goal of delivering an innovative, profitable segment driven by breakthrough marketing activations:</span></span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#4d4d4d">&nbsp;</span></span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><em><span style="color:black">Product Development and Brand Management</span></em></span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><em>&nbsp;</em></span></span></p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Partner with cross-functional teams to deliver break through innovative product experiences tied to the core brand values and consumer insights.</span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#4d4d4d"><span style="font-style:normal"><span style="color:black">Provide global insights, real-time social learnings and competitive market analysis to guide product strategies.</span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#4d4d4d"><span style="font-style:normal"><span style="color:black">Partner with cross-functional leads to develop marketing activations, relevant to a global consumer audience. </span></span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Drive the analysis of products, and franchise performance, ensuring the brand continues to deliver incremental growth to meet brand plans.</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Present product and marketing updates in a clear and compelling manner through both verbal and written communication to peers and the senior team.</span></span></span></span></li> </ul> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">&nbsp;</span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><em><span style="color:black">Brand Execution and Global Partnership:</span></em></span></span></p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Provide timely and consistent communication of brand activity and key information to internal business partners.</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Act as point person/key liaison on all relevant Monopoly related business matters.</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Deliver impactful, insight driven presentations to global marketing teams to support key new launches.</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Partner with regional marketing leads on overall go-to-market product and marketing activations.</span></span></span></span></li> </ul> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">&nbsp;</span></span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif">&nbsp;<strong><span style="color:black">Education and Experience Requirements:&nbsp;</span></strong></span></span></p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Minimum of 3 years of marketing experience, preferably in product development or marketing for a consumer-packaged goods brand</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Bachelors&#39; Degree in Marketing, Advertising or related field</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Financial, business and strategic acumen</span></span></span></span></li> </ul> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">&nbsp;</span></span></span></p> <p><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:black">Critical Skills:</span></strong></span></span></p> <ul> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Customer-centric thinker: understands customer needs/wants and represents voice of the consumer to help guide brand development; uses insights to shape strategy and recommendations.</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Collaborative: able to work with and get information from internal &amp; external groups. You are comfortable making decisions and facilitating groups to come to a consensus when there are differing opinions. </span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Data-driven: uses insights and analysis to inform thinking and planning; shares learnings with others in a timely manner and is continually looking for signals that could lead to new opportunities.</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Proficiency with Microsoft Office applications</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Well developed, verbal, written and presentation skills</span></span></span></span></li> <li><span style="font-size:14px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Business and financial acumen including analytical skills</span></span></span></span></li> </ul>

Associate Brand Manager, Gaming - Temporary Position

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We have an immediate need for an innovative global product & brand marketer to support a key segment of our MONOPOLY franchise. MONOPOLY is the number one family gaming brand, delivering product innovation and trend forward themes tied to the core brand values. In this critical role you will partner with cross-functional teams on all phases of product development and help to drive franchise & product specific marketing programs.  We are looking for a proactive, collaborative, and strategic team member with the ability to adapt to a fast-paced environment.

 

Primary Duties and Responsibilities:

As an innovative brand marketer, you will support the core business, as well as key new launches with the goal of delivering an innovative, profitable segment driven by breakthrough marketing activations:

 

Product Development and Brand Management

 

  • Partner with cross-functional teams to deliver break through innovative product experiences tied to the core brand values and consumer insights.
  • Provide global insights, real-time social learnings and competitive market analysis to guide product strategies.
  • Partner with cross-functional leads to develop marketing activations, relevant to a global consumer audience.
  • Drive the analysis of products, and franchise performance, ensuring the brand continues to deliver incremental growth to meet brand plans.
  • Present product and marketing updates in a clear and compelling manner through both verbal and written communication to peers and the senior team.

 

Brand Execution and Global Partnership:

  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Act as point person/key liaison on all relevant Monopoly related business matters.
  • Deliver impactful, insight driven presentations to global marketing teams to support key new launches.
  • Partner with regional marketing leads on overall go-to-market product and marketing activations.

 

 Education and Experience Requirements: 

  • Minimum of 3 years of marketing experience, preferably in product development or marketing for a consumer-packaged goods brand
  • Bachelors' Degree in Marketing, Advertising or related field
  • Financial, business and strategic acumen

 

Critical Skills:

  • Customer-centric thinker: understands customer needs/wants and represents voice of the consumer to help guide brand development; uses insights to shape strategy and recommendations.
  • Collaborative: able to work with and get information from internal & external groups. You are comfortable making decisions and facilitating groups to come to a consensus when there are differing opinions.
  • Data-driven: uses insights and analysis to inform thinking and planning; shares learnings with others in a timely manner and is continually looking for signals that could lead to new opportunities.
  • Proficiency with Microsoft Office applications
  • Well developed, verbal, written and presentation skills
  • Business and financial acumen including analytical skills


Job Segment: Branding, Brand Manager, Temporary, Product Development, Marketing Manager, Marketing, Contract, Research

Date: Nov 6, 2019