Associate Brand Manager, My Little Pony - Temporary Position Fri Nov 01 02:00:00 CDT 2019 Pawtucket, RI 588694700 15584 Global & Regional Marketing N Contingent Worker <p style="margin: 0in 0in 12pt;">The My Little Pony team on the hunt for a unicorn in a field full of horses. Nimble and proactive. Collaborative and resourceful. Entrepreneurial and innovative. With a detail-oriented mindset that combines strong creative acumen with analytic based judgement, you will support all global marketing efforts for the brand including content creation, campaign development and brand strategy to drive the My Little Pony franchise.&nbsp;&nbsp;</p> <p style="margin: 12pt 0in;"><b>Here&rsquo;s what you can expect from this role:</b></p> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Contribute to long-term global franchise strategy across all consumer touchpoints including digital, social media, publicity, music, gaming, and events</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Assist in development of all consumer facing franchise marketing activities such as advertising and other marketing communication.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Assist in managing digital and social campaigns including maintaining all global marketing calendars for our brand publicity, social, and digital activities across multiple platforms.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Use analytics and best practices to assist in the creation of digital assets to support product and marketing communications, and lead maintenance and trafficking of assets to key internal and external partners.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Support the development and management of the brand&rsquo;s entertainment and content creation based on audience insights.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Become the global consumer insights and competitive market expert and leverage learnings on franchise development.<br /> &nbsp;</span></span><br /> <span style="font-weight: normal;"><b>Here&rsquo;s what we can expect from you:</b></span></li> </ul> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Storytelling: You thrive with creative development and have a good sense on how best to communicate a compelling story to the consumer across all touch points.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Digital-first mindset: You are comfortable leveraging digital insights and key trends across platforms to maximize the brand in unique ways.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Consumer/customer centric: You understand the wants and needs of consumers and are able to make recommendations to guide the brand based on those insights.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Data analysis: You have a good sense of quantitative and qualitative information and can leverage data and insights to influence the brand strategy.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Marketing campaigns: You can coordinate and measure a campaign (clear objective, target audience, omnichannel). </span></span><br /> <span style="font-weight: normal;">&nbsp;</span><br /> <span style="font-weight: normal;"><b>This opportunity is for you if:</b></span></li> </ul> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You are extremely detail-oriented, organized and able to manage and execute multiple projects at once.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You have a curiosity for learning and are willing to take risks.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You are an effective written and verbal communicator.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You thrive on figuring things out and making things happen; prioritization and time management are your strengths.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You are collaborative; able to work with, get information/help from internal groups (e.g. regional marketers, finance, legal, design).</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You actively consume and are aware of trends in entertainment, pop culture, etc.</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">You have an entrepreneurial spirit and excel at working in a fast-paced culture.</span></span><br /> <span style="font-weight: normal;">&nbsp;</span><br /> <span style="font-weight: normal;"><b>Education and Experience Requirements:</b></span></li> </ul> <ul> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Experience in supporting fully integrated marketing programs</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Bachelors Degree in Marketing, Advertising or related field</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Global marketplace understanding</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Digitally savvy (product development, consumer marketing, retail)</span></span></li> <li><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Financial, business and strategic acumen</span></span></li> </ul>

Associate Brand Manager, My Little Pony - Temporary Position

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Date: Nov 1, 2019