Associate Brand Manager - Marvel Thu Nov 15 02:00:00 CST 2018 Pawtucket, RI 505841800 6968 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <h1>&nbsp;</h1> <h1><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">We&rsquo;re looking for one of Earth&rsquo;s Mightiest Marketers to join the Hasbro <strong>Marvel Global Brand Team</strong>!&nbsp;</span></span></span></span></span></span></span></h1> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">We have an immediate need for a results-oriented, innovative global product &amp; consumer marketer to drive key initiatives for our high-profile <strong>MARVEL </strong>brand. A strong candidate possesses both a genuine passion for Marvel comics, films, toys and collectibles as well as a strategic marketing acumen.&nbsp; In conjunction with the objectives set in the global brand strategy, you will:</span></span></span></p> <p>&nbsp;</p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow Marvel fan/collector business &amp; value channel businesses.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Drive product innovation to meet evolving&nbsp;consumer demands of kids and fans of all ages.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Create differentiated channel-specific&nbsp;product solutions&nbsp;for global retailers.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Leverage creative thinking and consumer insights to drive breakthrough&nbsp;product innovation.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><a><span style="color: rgb(0, 0, 0);">Adopt, embrace and embody the Marvel fan consumer mindset in all facets of strategic thinking, product development and marketing executions.</span></a></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Assist in development of overall go-to-market product strategy.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Assist in development of primary assets for digital marketing, advertising, PR&nbsp;and other marketing communications.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Become the global consumer insights and competitive market expert for your business.</span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);"><strong>A day in the life as an Associate Manager, Global Brand Development &amp; Marketing:</strong></span></span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Drive product innovations leveraging creative thinking and consumer insights through the system to better meet/exceed consumer demands.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Partner with core Action Teams to drive consistent full brand initiatives and complementary product strategy.&nbsp;</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Partner with international market leads to deliver best in class brand plans, prioritizing initiatives across the portfolio</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Assist in development of overall go-to-market product strategy.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Assist in development of primary assets for advertising and other marketing communications.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Become the global consumer insights and competitive market expert segment and leverage learnings on product line.</span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);"><strong>What you&#39;ll bring:</strong></span></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Minimum of 3 years of progressive experience supporting a fully integrated marketing program.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Bachelor&#39;s Degree in Marketing, Advertising or related field.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">MBA preferred (Additional work experience in lieu of MBA considered).</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Knowledge of the steps necessary to bring products to market.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Understanding of implementing a fully integrated marketing program.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Ability to collaborate and influence cross-functionally.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Ability to make informed decisions quickly to keep performance on track.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Well developed, verbal, written and dynamic presentation skills.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Creative and strategic thinking.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Business and financial acumen including analytical skills.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Digital-first mindset to contribute to expanding social media initiatives and fan-targeted campaigns.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: rgb(0, 0, 0);">Ability to be agile and flexible in thinking.</span></span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><a><span style="color: rgb(0, 0, 0);">Motivated self-starter who is able to creatively solve problems and maximize available resources.</span></a></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><a href="http://www.hasbro.com">Hasbro</a> (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at<a href="http://www.hasbro.com"> www.hasbro.com</a>, and follow us on Twitter (<a href="https://twitter.com/Hasbro">@Hasbro</a> & <a href="https://twitter.com/HasbroNews">@HasbroNews</a>) and Instagram (<a href="https://www.instagram.com/hasbro/?hl=en">@Hasbro</a>).</span></span></p>

Associate Brand Manager - Marvel

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Date: Nov 15, 2018

Requisition ID: 6968