Associate Manager, Global Brand Development & Marketing Sun Jul 14 02:00:00 CDT 2019 Pawtucket, RI 559386300 12178 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin:0.0in 0.0in 10.0pt">We&#39;re seeking a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile&nbsp;FurReal brand.&nbsp;In this critical role, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication. &nbsp;We are looking for a proactive, high energy, collaborative, passionate and responsive team member with both a strong creative and financial acumen and strategic based judgment.</p> <p style="margin:0.0in 0.0in 10.0pt"><b><span>A day in the life as an Associate Brand Manager</span></b></p> <p style="margin:0.0in 0.0in 6.75pt">As a digital first thinker, innovative consumer marketer, and brand developer you will help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:</p> <ul> <li><span style="font-style:normal"><span style="font-weight:normal">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Assist in development of overall go-to-market product strategy.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Assist in development of primary assets for advertising and other marketing communications. </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Become the global consumer insights and competitive market expert segment and leverage learnings on product line. </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Align best in class content and storytelling with strong commercial plans.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Leverage strategic thinking to reignite channel and exclusive business. </span></span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt">&nbsp;</p> <p style="margin:0.0in 0.0in 10.0pt"><b><span>What you&rsquo;ll bring</span></b></p> <p style="margin:0.0in 0.0in 10.0pt"><span>You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out while creatively and positively responding to pressure beyond your control, still managing to make things happen. You can quickly identify and implement process efficiencies for team and project at hand. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at leveraging that within a corporation &ndash; the ultimate intrapeneur. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You are interested in future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view.</span></p> <p style="margin:0.0in 0.0in 6.75pt"><b>Primary Duties and Responsibilities:</b></p> <p style="margin:0.0in 0.0in 0.0pt">Under the general direction of the Global Brand Leader and senior team, you will:</p> <ul> <li><span style="font-style:normal"><span style="font-weight:normal">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Assist in development of overall go-to-market product strategy.</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Assist in development of primary assets for advertising and other marketing communications. </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Become the global consumer insights and competitive market expert segment and leverage learnings on product line. </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Leverage strategic thinking to reignite channel and exclusive business. </span></span></li> </ul> <p style="margin:0.0in 0.0in 0.0pt 0.5in"><font color="#000000">&nbsp;</font></p> <p style="margin:0.0in 0.0in 6.75pt"><b>Education and Experience Requirements:</b></p> <ul> <li><span style="font-style:normal"><span style="font-weight:normal">Progressive experience supporting fully integrated marketing programs</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Bachelors Degree in Marketing, Advertising or related field</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">MBA preferred (Additional work experience in lieu of MBA considered)</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Global marketplace understanding</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Digitally savvy (product development, consumer marketing, retail)</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Holistic, broad-based business leadership</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Financial, business and strategic acumen</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Product Development; can predict commercially viable play experiences and drive product profitability in new channels</span></span><br /> <span style="font-style:normal"><span style="font-weight:normal">&nbsp;</span></span></li> </ul> <p style="margin:0.0in 0.0in 6.75pt"><b>Critical Skills:</b></p> <ul> <li><span style="font-style:normal"><span style="font-weight:normal">Digital-first mindset: can leverage social platforms to understand current digital landscape, inspire future content creation, and select influencers based on objective</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Commercially minded: experience with POS / Retail, P&amp;L management</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, Google Analytics etc. a plus</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Storytelling; can communicate a vision for growth and bring the brand to life across the value chain</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Collaborative; able to work with, get information/help from internal partners ie. cross-functional development team, regional marketers, finance, legal</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel) </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Recognizes excellent creative; knows what will resonate with key consumers </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Maximize spend; able to make the most of marketing budgets </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Team player; develops others, bringing out strengths and skills of the peers </span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Entrepreneurial; passionate and able to build a brand from the ground up</span></span></li> <li><span style="font-style:normal"><span style="font-weight:normal">Agent of change; optimistic and empowered to implement efficiencies, pushing both brand and business forward</span></span></li> </ul> <p style="margin:0.0in 0.0in 6.75pt">&nbsp;</p> <p>&nbsp;</p>

Associate Manager, Global Brand Development & Marketing

We're sorry - this posting is no longer available.

Date: Jul 14, 2019

Requisition ID: 12178