Associate Brand Manager - US Marketing Sat Jun 15 02:00:00 CDT 2019 Pawtucket, RI 559386300 12178 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000">Mr Potato Head and the Strategic Brands Portfolio team has an immediate need for a passionate, proactive, results-oriented, high-energy, collaborative, strategic thinker and innovative marketer, to lead key initiatives and strategic execution of marketing plans. The ideal candidate has a trend-driven mindset, is digitally savvy with hand-on experience in digital marketing.</font></span></span></p> <p style="margin: 0in 0in 0pt; text-align: justify;"> </p> <p style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong><font color="#000000">A Day in the life of an Associate Manager Global Brand Development:</font></strong></span></span></p> <ul> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Drive product innovations by leveraging consumer insights, competitive and category understanding and creative thinking to meet / exceed consumer needs</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Leverage creative thinking and use social insights and digital listening to help drive marketing innovations, connecting marketing activities to consumer behaviors</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Regularly communicate new marketing ideas and initiatives to senior teams and global market leads</span></span></span></span></span></li> </ul> <p style="margin: 0in 0in 0pt; text-align: justify;"> </p> <p style="margin: 0in 0in 0pt; text-align: justify;"> </p> <p style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="unicode-bidi: embed;"><span style="-ms-word-break: normal;"><span style="language: en-US;"><span style="punctuation-wrap: hanging;"><span style="font-weight: bold;"><span style="language: en-US;">What you’ll bring:</span></span></span></span></span></span></span></span></p> <ul> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;">Digital-first mindset and trend-driven: can leverage social platforms and obtain the understanding of the different digital channels strategy. Aware of the latest trends in the industry</span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Collaborative: able to partner with, get information/help from the cross-functional teams and internal partners </span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Creative thinker: recognizes excellent creative, knows what will resonate with key consumers </span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Outstanding verbal, written and presentation skills</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Data analysis: uses quantitative and qualitative information to support business recommendations</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Ability to work in a fast-paced environment: can figure things out, creatively and positively respond to pressure and still manage to make things happen</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Project management: capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Intermediate to advanced proficiency with Microsoft Office applications</span></span></span></span></span></li> </ul> <p style="margin: 0in 0in 0pt; text-align: justify;"> </p> <p style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000"><b>Education and Experience Requirements:</b> </font></span></span></p> <ul> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Minimum of 3 years of progressive marketing / digital experience in forward thinking consumer-focused organization, supporting a fully integrated marketing program</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Bachelor’s Degree in Marketing, Advertising or related field</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">MBA preferred</span></span></span></span></span></li> </ul> <p style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><font color="#000000"> </font></span></span></p> <p style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><b><font color="#000000">Functional Experience and/or Knowledge Will Include:</font></b></span></span></p> <ul> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Planning and implementation of a fully integrated marketing programs</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Data analysis</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">Thorough understanding of the steps necessary to bring products to market</span></span></span></span></span></li> <li style="margin: 0in 0in 0pt; text-align: justify;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-style: normal;"><span style="font-weight: normal;"><span style="tab-stops: list .5in;">International experience and global perspective preferred</span></span></span></span></span></li> </ul> <p style="margin: 0in 0in 0pt; text-align: justify;"> </p> <p> </p>

Associate Brand Manager - US Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

Mr Potato Head and the Strategic Brands Portfolio team has an immediate need for a passionate, proactive, results-oriented, high-energy, collaborative, strategic thinker and innovative marketer, to lead key initiatives and strategic execution of marketing plans. The ideal candidate has a trend-driven mindset, is digitally savvy with hand-on experience in digital marketing.

 

A Day in the life of an Associate Manager Global Brand Development:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Drive product innovations by leveraging consumer insights, competitive and category understanding and creative thinking to meet / exceed consumer needs
  • Leverage creative thinking and use social insights and digital listening to help drive marketing innovations, connecting marketing activities to consumer behaviors
  • Regularly communicate new marketing ideas and initiatives to senior teams and global market leads

 

 

What you’ll bring:

  • Digital-first mindset and trend-driven: can leverage social platforms and obtain the understanding of the different digital channels strategy. Aware of the latest trends in the industry
  • Collaborative: able to partner with, get information/help from the cross-functional teams and internal partners
  • Creative thinker: recognizes excellent creative, knows what will resonate with key consumers 
  • Outstanding verbal, written and presentation skills
  • Data analysis: uses quantitative and qualitative information to support business recommendations
  • Ability to work in a fast-paced environment: can figure things out, creatively and positively respond to pressure and still manage to make things happen
  • Project management: capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
  • Intermediate to advanced proficiency with Microsoft Office applications

 

Education and Experience Requirements: 

  • Minimum of 3 years of progressive marketing / digital experience in forward thinking consumer-focused organization, supporting a fully integrated marketing program
  • Bachelor’s Degree in Marketing, Advertising or related field
  • MBA preferred

 

Functional Experience and/or Knowledge Will Include:

  • Planning and implementation of a fully integrated marketing programs
  • Data analysis
  • Thorough understanding of the steps necessary to bring products to market
  • International experience and global perspective preferred

 

 


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Marketing MBA, Marketing Manager, Marketing

Date: Jun 15, 2019

Requisition ID: 12178