Associate Global Brand Manager Fri May 31 02:00:00 CDT 2019 Pawtucket, RI 555492900 11872 Global & Regional Marketing 1 Employee <p><br /> &nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile&nbsp;Play-Doh brand. In this critical role, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication.&nbsp;&nbsp;We are looking for a proactive, high energy, collaborative, and responsive team member with an&nbsp;</span></span></span></span></span></span></span></span></span></span></span>entrepreneurial spirit<span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>&nbsp;and both a strong creative and financial acumen and strategic based judgment.&nbsp;</span></span></span></span></span></span></span></span></span></span></span></p> <p>&nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>Primary Duties and Responsibilities:</b></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>Under the general direction of the Global Brand Leader and senior team, you will:</span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Use social insights to help drive product innovations through the system to better meet consumer demands.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Assist in development of overall go-to-market product strategy.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Assist in development of primary assets for advertising and other marketing communications.&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Become the global consumer insights and competitive market expert segment and leverage learnings on product line.&nbsp;</li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>Education and Experience Requirements:</b></span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Progressive experience supporting&nbsp;fully integrated marketing programs</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Bachelors Degree in Marketing, Advertising or related field</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">MBA preferred (Additional work experience in lieu of MBA considered)</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Global marketplace understanding</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Digitally savvy (product development, consumer marketing, retail)</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Holistic, broad-based business leadership</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Financial, business and strategic acumen</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Product Development; can predict commercially viable play experiences&nbsp;</li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>Critical Skills:</b></span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Digital-first mindset: can leverage social platforms, select influencers based on objective</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Commercially minded: experience with POS / Retail, P&amp;L management</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Storytelling; can communicate a vision for growth and bring the brand to life across the value chain</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Channel strategy understanding and execution</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Survey design; able to craft a set of items that get at the information needed make data driven decisions&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel)&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Recognizes excellent creative; knows what will resonate with key consumers&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Maximize spend; able to make the most of marketing budgets&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Develops others; bring out strengths and skills of the team around them</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Can build a brand from the ground up</li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p>&nbsp;</p>

Associate Global Brand Manager


 

We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile Play-Doh brand. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication.  We are looking for a proactive, high energy, collaborative, and responsive team member with an entrepreneurial spirit and both a strong creative and financial acumen and strategic based judgment. 

 

Primary Duties and Responsibilities:

Under the general direction of the Global Brand Leader and senior team, you will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. 
  • Use social insights to help drive product innovations through the system to better meet consumer demands.
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications. 
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line. 

 

Education and Experience Requirements:

  • Progressive experience supporting fully integrated marketing programs
  • Bachelors Degree in Marketing, Advertising or related field
  • MBA preferred (Additional work experience in lieu of MBA considered)
  • Global marketplace understanding
  • Digitally savvy (product development, consumer marketing, retail)
  • Holistic, broad-based business leadership
  • Financial, business and strategic acumen
  • Product Development; can predict commercially viable play experiences 

 

Critical Skills:

  • Digital-first mindset: can leverage social platforms, select influencers based on objective
  • Commercially minded: experience with POS / Retail, P&L management
  • Presentation: Can deliver complex information in a compelling way, uses story to persuade audience
  • Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus
  • Storytelling; can communicate a vision for growth and bring the brand to life across the value chain
  • Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design
  • Inquiry techniques; inquisitive about why, uses curiosity to provoke thought
  • Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand 
  • Channel strategy understanding and execution
  • Survey design; able to craft a set of items that get at the information needed make data driven decisions 
  • Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel) 
  • Recognizes excellent creative; knows what will resonate with key consumers 
  • Maximize spend; able to make the most of marketing budgets 
  • Develops others; bring out strengths and skills of the team around them
  • Can build a brand from the ground up

 

 


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Brand Manager, Branding, Engineer, Product Development, Manager, Marketing, Engineering, Research, Management

Date: May 31, 2019

Requisition ID: 11872