Associate Global Brand Manager Fri May 31 02:00:00 CDT 2019 Pawtucket, RI 555492900 11872 Global & Regional Marketing 1 Employee <p><br /> &nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile&nbsp;Play-Doh brand. In this critical role, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication.&nbsp;&nbsp;We are looking for a proactive, high energy, collaborative, and responsive team member with an&nbsp;</span></span></span></span></span></span></span></span></span></span></span>entrepreneurial spirit<span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>&nbsp;and both a strong creative and financial acumen and strategic based judgment.&nbsp;</span></span></span></span></span></span></span></span></span></span></span></p> <p>&nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>Primary Duties and Responsibilities:</b></span></span></span></span></span></span></span></span></span></span></span></p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>Under the general direction of the Global Brand Leader and senior team, you will:</span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Use social insights to help drive product innovations through the system to better meet consumer demands.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Assist in development of overall go-to-market product strategy.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Assist in development of primary assets for advertising and other marketing communications.&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Become the global consumer insights and competitive market expert segment and leverage learnings on product line.&nbsp;</li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>Education and Experience Requirements:</b></span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Progressive experience supporting&nbsp;fully integrated marketing programs</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Bachelors Degree in Marketing, Advertising or related field</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">MBA preferred (Additional work experience in lieu of MBA considered)</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Global marketplace understanding</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Digitally savvy (product development, consumer marketing, retail)</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Holistic, broad-based business leadership</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Financial, business and strategic acumen</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Product Development; can predict commercially viable play experiences&nbsp;</li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>Critical Skills:</b></span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Digital-first mindset: can leverage social platforms, select influencers based on objective</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Commercially minded: experience with POS / Retail, P&amp;L management</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Storytelling; can communicate a vision for growth and bring the brand to life across the value chain</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Channel strategy understanding and execution</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Survey design; able to craft a set of items that get at the information needed make data driven decisions&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel)&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Recognizes excellent creative; knows what will resonate with key consumers&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Maximize spend; able to make the most of marketing budgets&nbsp;</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Develops others; bring out strengths and skills of the team around them</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Can build a brand from the ground up</li> </ul> <p class="MsoNoSpacing">&nbsp;</p> <p>&nbsp;</p>

Associate Global Brand Manager

We're sorry - this posting is no longer available.

Date: May 31, 2019

Requisition ID: 11872