Associate Manager, Global Brand Development & Marketing Fri Jun 07 02:00:00 CDT 2019 Pawtucket, RI 557489600 12007 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin:0.0in 0.0in 10.0pt">We're seeking a digital-first-thinking, innovative consumer marketer, and brand developer to help manage and drive our high-profile <b>Transformers </b>franchise. In this critical role, you will support the creation and execution of a cohesive and actionable franchise marketing plan. Partnering with internal and external resources, you will ensure that brand expressions are consistent across the globe and across all platforms, and execute integrated initiatives that touch franchise entertainment, digital gaming, promotional campaigns, and public relations activities. We are seeking a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic based judgment.</p> <p style="margin:0.0in 0.0in 10.0pt"><b>Primary Duties and Responsibilities:</b></p> <ul> <li style="margin:0.0in 0.0in 1.0 E-4pt 0.5in">Assist in the management of multi-faceted campaigns and entertainment content initiatives.</li> <li style="margin:0.0in 0.0in 1.0 E-4pt 0.5in">Partner with regional marketing teams to understand business needs, retailer trends and challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of entertainment and marketing plans.</li> <li style="margin:0.0in 0.0in 1.0 E-4pt 0.5in">Work with cross-functional teams to develop and execute marketing plans and toolkit development.</li> <li style="margin:0.0in 0.0in 1.0 E-4pt 0.5in">Assist with the management of global marketing events and activities.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Leverage creative thinking and consumer insights to develop new marketing initiatives that generate brand awareness and drive sales.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Assist in the development of assets for digital initiatives and other marketing communications.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt">Become the global consumer insights and competitive market expert.</li> </ul> <p class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0 E-4pt"> </p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>A day in the life as an Associate Brand Manager</b></span></span></span></span></span></span></span></span></span></span></span></p> <p> </p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>As a digital first thinker, innovative consumer marketer, and brand developer you will help manage marketing activities and franchise brand strategy to drive growth. You will:</span></span></span></span></span></span></span></span></span></span></span></p> <ul> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px">Use social insights to develop and execute marketing plans and initiatives.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px">Assist in development of overall marketing strategy.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px">Assist in development of primary assets for advertising and other marketing communications.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px">Become a global consumer insights and competitive market expert.</li> <li class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px">Align best in class content and storytelling with strong commercial plans.</li> </ul> <p class="MsoNoSpacing" style="margin:0.0in 0.0in 1.0E-4pt;padding:0.0px"> </p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span><b>What you’ll bring</b></span></span></span></span></span></span></span></span></span></span></span></p> <p> </p> <p><span><span style="font-style:normal"><span><span style="font-weight:normal"><span><span><span><span style="white-space:normal"><span><span><span>You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still manage to make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit and excel at leveraging that within a corporation – the ultimate intrapeneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are interested in future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view.</span></span></span></span></span></span></span></span></span></span></span></p> <p> </p> <p><b>Education and Experience Requirements:</b></p> <p>            Progressive experience supporting fully integrated marketing programs</p> <ul> <li> Bachelors Degree in Marketing, Advertising or related field</li> <li> MBA preferred (Additional work experience in lieu of MBA considered)</li> <li> Global marketplace understanding</li> <li> Digitally savvy</li> <li> Holistic, broad-based business leadership</li> <li> Financial, business and strategic acumen</li> <li>Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously</li> <li>Well developed verbal, written and presentation skills</li> </ul> <p> </p> <p><b>Critical Skills:</b></p> <ul> <li> Digital-first mindset: can leverage and has experience marketing to consumers via social platforms</li> <li> Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</li> <li> Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</li> <li> Storytelling: can communicate a vision for growth and bring the brand to life across the value chain</li> <li> Collaborative: able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</li> <li> Inquiry techniques: inquisitive about why, uses curiosity to provoke thought</li> <li> Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand</li> <li> Marketing campaigns: can coordinate and measure a campaign (clear objective, target audience)</li> <li> Recognizes excellent creative: knows what will resonate with key consumers</li> <li> Maximize spend: able to make the most of marketing budgets</li> <li> Develops others: bring out strengths and skills of the team around them</li> </ul>

Associate Manager, Global Brand Development & Marketing

We're sorry - this posting is no longer available.

Date: Jun 7, 2019

Requisition ID: 12007