Associate Manager, Global Brand Development & Marketing- FurReal Thu Sep 26 00:00:00 CDT 2019 Pawtucket, RI 595516300 16541 Global & Regional Marketing 1 Employee <p style="text-align:left"><span style="font-size:14px"><span style="unicode-bidi:embed"><span style="-ms-word-break:normal"><span style="language:en-US"><span style="punctuation-wrap:hanging"><span style="color:black"><span style="language:en-US">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></span></span></span></span></span></p> <p>We&#39;re seeking an Associate Brand Manager to join our FurReal team!</p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><strong><span><span style="color:black">A day in the life as an Associate Brand Manager</span></span></strong></span></p> <p><span style="font-size:14.0px"><span style="color:black">As a digital first thinker, innovative consumer marketer, and brand developer you will help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:</span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-style:normal">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. </span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Assist in development of overall go-to-market product strategy.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Assist in development of primary assets for advertising and other marketing communications. </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Become the global consumer insights and competitive market expert segment and leverage learnings on product line. </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:black"><span style="font-style:normal">Align best in class content and storytelling with strong commercial plans.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:black"><span style="font-style:normal">Leverage strategic thinking to reignite channel and exclusive business. </span></span></span></li> </ul> <p><span style="font-size:14.0px"><strong><span><span style="color:black">What you&rsquo;ll bring</span></span></strong></span></p> <p><span style="font-size:14.0px"><span><span style="color:black">You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out while creatively and positively responding to pressure beyond your control, still managing to make things happen. You can quickly identify and implement process efficiencies for team and project at hand. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at leveraging that within a corporation &ndash; the ultimate intrapeneur. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You are interested in future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. </span></span></span></p> <p><span style="font-size:14.0px">&nbsp;</span></p> <p><span style="font-size:14.0px"><strong><u><span><span style="color:black">JOB DESCRIPTION:</span></span></u></strong></span></p> <p><span style="font-size:14.0px"><span style="color:black">We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile </span><strong><span><span style="color:#000000">FURREAL </span></span></strong><span><span style="color:#000000">brand</span><span style="color:black">.</span></span><span style="color:black"> In this critical role, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing) across all phases of product development. In this role, you will assist on consumer facing marketing activities such as advertising and marketing communication. &nbsp;We are looking for a proactive, high energy, collaborative, passionate and responsive team member with both a strong creative and financial acumen and strategic based judgment. </span></span></p> <p><span style="font-size:14.0px"><strong><span style="color:black">Primary Duties and Responsibilities:</span></strong></span></p> <p><span style="font-size:14.0px"><span style="color:black">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-style:normal">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. </span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Assist in development of overall go-to-market product strategy.</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Assist in development of primary assets for advertising and other marketing communications. </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Become the global consumer insights and competitive market expert segment and leverage learnings on product line. </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:black"><span style="font-style:normal">Leverage strategic thinking to reignite channel and exclusive business. </span></span></span></li> </ul> <p><span style="font-size:14.0px"><span style="color:#000000">&nbsp;</span></span></p> <p><span style="font-size:14.0px"><strong><span style="color:black">Education and Experience Requirements:</span></strong></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-style:normal">Progressive experience supporting fully integrated marketing programs</span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Bachelors Degree in Marketing, Advertising or related field</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">MBA preferred (Additional work experience in lieu of MBA considered)</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Global marketplace understanding</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Digitally savvy (product development, consumer marketing, retail)</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Holistic, broad-based business leadership</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Financial, business and strategic acumen</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Product Development; can predict commercially viable play experiences and drive product profitability in new channels</span></span><br /> <span style="color:#000000"><span style="font-style:normal">&nbsp;</span></span></span></li> </ul> <p><span style="font-size:14.0px"><strong><span style="color:black">Critical Skills:</span></strong></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-style:normal">Digital-first mindset: can leverage social platforms to understand current digital landscape, inspire future content creation, and select influencers based on objective</span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Commercially minded: experience with POS / Retail, P&amp;L management</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, Google Analytics etc. a plus</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Storytelling; can communicate a vision for growth and bring the brand to life across the value chain</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Collaborative; able to work with, get information/help from internal partners ie. cross-functional development team, regional marketers, finance, legal</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel) </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Recognizes excellent creative; knows what will resonate with key consumers </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Maximize spend; able to make the most of marketing budgets </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Team player; develops others, bringing out strengths and skills of the peers </span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Entrepreneurial; passionate and able to build a brand from the ground up</span></span></span></li> <li><span style="font-size:14.0px"><span style="color:#000000"><span style="font-style:normal">Agent of change; optimistic and empowered to implement efficiencies, pushing both brand and business forward</span></span><br /> <span style="color:#000000"><span style="font-style:normal">&nbsp;</span></span><br /> <span style="color:#000000"><span style="font-style:normal">&nbsp;</span></span></span></li> </ul> <p><span style="font-size:14.0px"><u>&nbsp;</u></span></p> <p><span><em><span style="font-size:12pt"><span><span style="color:#000000">Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</span></span></span></em></span></p>

Associate Manager, Global Brand Development & Marketing- FurReal

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We're seeking an Associate Brand Manager to join our FurReal team!

 

A day in the life as an Associate Brand Manager

As a digital first thinker, innovative consumer marketer, and brand developer you will help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. You will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Use social insights to help drive product innovations through the system to better meet consumer demands.
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications.
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line.
  • Align best in class content and storytelling with strong commercial plans.
  • Leverage strategic thinking to reignite channel and exclusive business.

What you’ll bring

You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out while creatively and positively responding to pressure beyond your control, still managing to make things happen. You can quickly identify and implement process efficiencies for team and project at hand. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at leveraging that within a corporation – the ultimate intrapeneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are interested in future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view.

 

JOB DESCRIPTION:

We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile FURREAL brand. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) across all phases of product development. In this role, you will assist on consumer facing marketing activities such as advertising and marketing communication.  We are looking for a proactive, high energy, collaborative, passionate and responsive team member with both a strong creative and financial acumen and strategic based judgment.

Primary Duties and Responsibilities:

Under the general direction of the Global Brand Leader and senior team, you will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Use social insights to help drive product innovations through the system to better meet consumer demands.
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications.
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line.
  • Leverage strategic thinking to reignite channel and exclusive business.

 

Education and Experience Requirements:

  • Progressive experience supporting fully integrated marketing programs
  • Bachelors Degree in Marketing, Advertising or related field
  • MBA preferred (Additional work experience in lieu of MBA considered)
  • Global marketplace understanding
  • Digitally savvy (product development, consumer marketing, retail)
  • Holistic, broad-based business leadership
  • Financial, business and strategic acumen
  • Product Development; can predict commercially viable play experiences and drive product profitability in new channels
     

Critical Skills:

  • Digital-first mindset: can leverage social platforms to understand current digital landscape, inspire future content creation, and select influencers based on objective
  • Commercially minded: experience with POS / Retail, P&L management
  • Presentation: Can deliver complex information in a compelling way, uses story to persuade audience
  • Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, Google Analytics etc. a plus
  • Storytelling; can communicate a vision for growth and bring the brand to life across the value chain
  • Collaborative; able to work with, get information/help from internal partners ie. cross-functional development team, regional marketers, finance, legal
  • Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand
  • Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel)
  • Recognizes excellent creative; knows what will resonate with key consumers
  • Inquiry techniques; inquisitive about why, uses curiosity to provoke thought
  • Maximize spend; able to make the most of marketing budgets
  • Team player; develops others, bringing out strengths and skills of the peers
  • Entrepreneurial; passionate and able to build a brand from the ground up
  • Agent of change; optimistic and empowered to implement efficiencies, pushing both brand and business forward
     
     

 

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Assistant Manager, Brand Manager, Engineer, Marketing, Management, Engineering

Date: Sep 26, 2019