Associate Manager, Global Brand Development & Marketing - Transformers Sun Nov 18 02:01:00 CST 2018 Pawtucket, RI 506781900 7084 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin: 0in 0in 6.75pt;">&nbsp;</p> <p style="margin: 0in 0in 6.75pt;"><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="color: black;">We have an immediate need for a detail-oriented innovative consumer marketer and brand developer to help manage the global product development and marketing processes and line planning activities to drive our high-profile <b>TRANSFORMERS </b>brand. As the day-to-day manager and expert on the brand-new Transformers collectibles line, BOTBOTS, you will partner with cross-functional teams (design &amp; development, packaging, engineering, copywriting, demand planning, finance) on all phases of product development. Candidate will assist on consumer facing marketing activities such as advertising and marketing communication and representing the brand at fan conventions/ events. He/ she will generate excitement for the brand through stage shows, interviews with the press and fans, and presenting brand plans. In addition to day-to-day business management and marketing strategy for this collectibles segment, this candidate would also be responsible for uncovering and driving forward-looking whitespace opportunities for Transformers. &nbsp;As such, the successful candidate will need to be a high energy, influential, passionate, entrepreneurial and proactive team member with strong presentation skills. Well-rounded candidate should have both a strong creative and financial acumen with strategic based judgment.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>A day in the life of an Associate Brand Manager:</strong></span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Manage day-to-day product development with the goal of delivering on time and on cost.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partner with cross-functional team and regional teams to execute key brand initiatives, including finding innovative ways to grow the business.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands both immediate and long term.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Assist in development of overall go-to-market product strategy.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Assist in development of primary assets for advertising and other marketing communications.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Become an expert on global consumer insights, sales tracking, and the competitive market and leverage learnings on product line and in marketing communication.</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Education and Experience Requirements:</strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Minimum of 3 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Bachelors Degree in Marketing, Advertising or related field.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">MBA preferred (Additional work experience in lieu of MBA considered).</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of the steps necessary to bring products to market.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Understanding of implementing a fully integrated marketing program.</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>Critical Skills:&nbsp;&nbsp; </strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to collaborate and influence cross-functionally and with regional teams.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to make informed decisions quickly to keep performance on track.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to work in a face-paced, ever-changing environment.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong work-ethic and high-level of productivity.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">A self-starter who is resourceful and inquisitive.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Well developed, verbal, written and presentation skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Creative and strategic thinking.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Business and financial acumen including analytical skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong comfort-level using PowerPoint &amp; Excel.</span></span></li> </ul>

Associate Manager, Global Brand Development & Marketing - Transformers

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

 

We have an immediate need for a detail-oriented innovative consumer marketer and brand developer to help manage the global product development and marketing processes and line planning activities to drive our high-profile TRANSFORMERS brand. As the day-to-day manager and expert on the brand-new Transformers collectibles line, BOTBOTS, you will partner with cross-functional teams (design & development, packaging, engineering, copywriting, demand planning, finance) on all phases of product development. Candidate will assist on consumer facing marketing activities such as advertising and marketing communication and representing the brand at fan conventions/ events. He/ she will generate excitement for the brand through stage shows, interviews with the press and fans, and presenting brand plans. In addition to day-to-day business management and marketing strategy for this collectibles segment, this candidate would also be responsible for uncovering and driving forward-looking whitespace opportunities for Transformers.  As such, the successful candidate will need to be a high energy, influential, passionate, entrepreneurial and proactive team member with strong presentation skills. Well-rounded candidate should have both a strong creative and financial acumen with strategic based judgment.

 

A day in the life of an Associate Brand Manager:

Under the general direction of the Global Brand Leader and senior team, you will:

  • Manage day-to-day product development with the goal of delivering on time and on cost.
  • Partner with cross-functional team and regional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands both immediate and long term.
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications.
  • Become an expert on global consumer insights, sales tracking, and the competitive market and leverage learnings on product line and in marketing communication.

 

Education and Experience Requirements:

  • Minimum of 3 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
  • Bachelors Degree in Marketing, Advertising or related field.
  • MBA preferred (Additional work experience in lieu of MBA considered).
  • Knowledge of the steps necessary to bring products to market.
  • Understanding of implementing a fully integrated marketing program.

 

Critical Skills:  

  • Ability to collaborate and influence cross-functionally and with regional teams.
  • Ability to make informed decisions quickly to keep performance on track.
  • Ability to work in a face-paced, ever-changing environment.
  • Strong work-ethic and high-level of productivity.
  • A self-starter who is resourceful and inquisitive.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.
  • Well developed, verbal, written and presentation skills.
  • Creative and strategic thinking.
  • Business and financial acumen including analytical skills.
  • Strong comfort-level using PowerPoint & Excel.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Assistant Manager, Engineer, Marketing MBA, Marketing, Management, Engineering

Date: Nov 18, 2018

Requisition ID: 7084