Associate Manager, Global Brand Development & Marketing - Preschool Action Brands Wed May 22 02:00:00 CDT 2019 Pawtucket, RI 546603400 11041 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Do you want to work in a fast paced, dynamic environment?  Do you enjoy variety in your day to day tasks?  Do you want to help a challenger brand expand in the market place?  Do you like thinking outside of the box?  Do you want to work on a team of everyday heroes?  Heroes start here!  We have an immediate need for a digital first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-potential Preschool Action brands: Transformers Rescue Bots, Power Rangers, Marvel Super Hero Adventures and Star Wars Galactic Heroes.  It is a unique portfolio where you will be able to experience Franchise brands (Transformers), internal Action brands (Power Rangers) as well as Partner Brands (Marvel and Star Wars), bringing those characters and stories to life for the youngest action fan.</span></span></p> <p> </p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong>A day in the life as an Associate Brand Manager</strong></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">As a digital first thinker, innovative consumer marketer, and brand developer you will help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. </span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">You will:</span></span></p> <p> </p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Drive product innovations by leveraging creative thinking and consumer insights to better meet/exceed consumer demands.</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Assist in development of overall go-to-market product strategy.</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Assist in development of primary assets for advertising and other marketing communications.</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Become the global consumer insights and competitive market expert to segment and leverage learnings on product line.</span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Align best in class content and storytelling with strong commercial plans.</span></span></li> </ul> <p> </p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><strong>What you’ll bring</strong></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still manage to make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at leveraging that within a corporation – the ultimate intrapeneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are interested in future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view.</span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Join us and be part of creating the world’s best play experiences.</span></span></p>

Associate Manager, Global Brand Development & Marketing - Preschool Action Brands

We're sorry - this posting is no longer available.

Date: May 22, 2019

Requisition ID: 11041