Associate Manager, Global Brand Development & Marketing Sun Mar 17 00:00:00 CDT 2019 Pawtucket, RI 544750800 10749 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:black">We have an immediate need for a digital-first thinker, innovative consumer marketer, and brand developer to help manage the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile </span><b><font color="#000000">NERF</font><span style="color:red"> </span></b><span style="color:black">brand. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. In this role, you will assist on all consumer facing marketing activities such as advertising and marketing communication.  We are looking for a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic based judgment. </span></span></span></p> <p style="margin:0.0in 0.0in 6.75pt;line-height:normal"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b><span style="color:black">Primary Duties and Responsibilities:</span></b></span></span></p> <p style="margin:0.0in 0.0in 0.0pt;line-height:normal"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:black">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></span></p> <p style="margin:0.0in 0.0in 0.0pt;line-height:normal"> </p> <ul style="list-style-type:disc"> <li style="font-style:normal;font-weight:normal"> <p style="font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business. </span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Use social insights to help drive product innovations through the system to better meet consumer demands.</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Assist in development of overall go-to-market product strategy.</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Assist in development of primary assets for advertising and other marketing communications. </span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Become the global consumer insights and competitive market expert segment and leverage learnings on product line. </span></span></p> </li> <li style="color:black;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="line-height:115%">Manage product development and line planning systems for the segment</span></span></span></p> </li> </ul> <p style="margin:0.0in 0.0in 0.0pt 0.5in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><font color="#000000"> </font></span></span></p> <p style="margin:0.0in 0.0in 6.75pt;line-height:normal"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b><span style="color:black">Education and Experience Requirements:</span></b></span></span></p> <p style="margin:0.0in 0.0in 6.75pt;line-height:normal"> </p> <ul style="list-style-type:disc"> <li style="font-style:normal;font-weight:normal"> <p style="font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Bachelors Degree in Marketing, Advertising or related field</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">MBA preferred (Additional work experience in lieu of MBA considered)</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Experience in product development and / or marketing; can predict commercially viable play experiences </span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Digital experience (product development, consumer marketing, retail)</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Proven leadership experience</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Financial, business and strategic acumen</span></span></p> </li> </ul> <p style="margin:0.0in 0.0in 6.75pt;line-height:normal"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b><span style="color:black">Critical Skills:</span></b></span></span></p> <ul style="list-style-type:disc"> <li style="font-style:normal;font-weight:normal"> <p style="font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Digital-first mindset; you understand the world is changing</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Authentic interest in the world around us; you actively consume and are aware of trends in entertainment, pop culture, etc.</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Best in class social skills – you can lead a cross functional team in an ever-changing environment</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Presentation skills: you are a storyteller and can communicate a vision</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Commercially minded: experience with POS / Retail, P&L management</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Storytelling; can communicate a vision for growth and bring the brand to life across the value chain</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide the brand </span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Recognizes excellent creative; knows what will resonate with key consumers </span></span></p> </li> <li style="color:#000000;font-family:'Arial', sans-serif;font-size:14.0pt;font-style:normal;font-weight:normal"> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Develops others; bring out strengths and skills of the team around them</span></span></p> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"> </span></span></p> <p style="color:#000000;font-family:'Calibri', sans-serif;font-size:11.0pt;font-style:normal;font-weight:normal;margin-top:0.0in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"> </span></span></p> </li> </ul>

Associate Manager, Global Brand Development & Marketing

We're sorry - this posting is no longer available.

Date: Mar 17, 2019

Requisition ID: 10749