Associate Manager, Global Brand Development & Marketing - Playskool Tue Nov 20 02:00:00 CST 2018 Pawtucket, RI 506782000 7086 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Do you want to work in a fast paced, dynamic environment?  Do you enjoy variety in your day to day tasks?  Do you want to help drive amazing preschool entertainment brands?  Then this is the role for you!</span></span></p> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">We have an immediate need for a detail-oriented innovative consumer marketer and brand developer to help manage the global product development, marketing processes and line planning activities to drive our strong portfolio of Playskool partner brands, including Top Wing, Sesame Street, Super Monsters and Moon and Me.  It is a diverse portfolio where you will be able to experience nostalgic brands like Sesame Street along with new, up and coming preschool properties like Top Wing, Super Monsters and Moon and Me. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. A successful candidate will be an inventive problem solver working with the team to create the best solutions for consumers.  Candidate will assist on all consumer facing marketing activities such as advertising and marketing communication.  As such, the successful candidate will need to be a proactive, high energy, collaborative, and responsive team member. A well rounded candidate should have both a strong creative and financial acumen with strategic based judgment.</span></span></p> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Primary Duties and Responsibilities:</strong></span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Drive product innovations leveraging creative thinking and consumer insights through the system to better meet/exceed consumer demands.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Partner with international market leads to deliver best in class brand plans, prioritizing initiatives across the portfolio</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Assist in development of overall go-to-market product strategy.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Assist in development of primary assets for advertising and other marketing communications.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Assist in managing licensor approvals and requests.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Become the global consumer insights and competitive market expert segment and leverage learnings on product line.</span></span></li> </ul> <p style="margin-left: 0.5in;"> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Education and Experience Requirements:</strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Minimum of 3 years of progressive experience supporting a fully integrated marketing program</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Bachelors Degree in Marketing, Advertising or related field.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">MBA preferred (Additional work experience in lieu of MBA considered).</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Knowledge of the steps necessary to bring products to market.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Understanding of implementing a fully integrated marketing program.</span></span></li> </ul> <p style="margin-left: 0.5in;"> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;"><strong>Critical Skills:</strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Ability to collaborate and influence cross-functionally.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Ability to make informed decisions quickly to keep performance on track.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Well developed, verbal, written and presentation skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Creative and strategic thinking.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Business and financial acumen including analytical skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Digital-first mindset.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">Ability to be agile and flexible in thinking.</span></span></li> </ul>

Associate Manager, Global Brand Development & Marketing - Playskool

Do you want to work in a fast paced, dynamic environment?  Do you enjoy variety in your day to day tasks?  Do you want to help drive amazing preschool entertainment brands?  Then this is the role for you!

 

We have an immediate need for a detail-oriented innovative consumer marketer and brand developer to help manage the global product development, marketing processes and line planning activities to drive our strong portfolio of Playskool partner brands, including Top Wing, Sesame Street, Super Monsters and Moon and Me.  It is a diverse portfolio where you will be able to experience nostalgic brands like Sesame Street along with new, up and coming preschool properties like Top Wing, Super Monsters and Moon and Me. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. A successful candidate will be an inventive problem solver working with the team to create the best solutions for consumers.  Candidate will assist on all consumer facing marketing activities such as advertising and marketing communication.  As such, the successful candidate will need to be a proactive, high energy, collaborative, and responsive team member. A well rounded candidate should have both a strong creative and financial acumen with strategic based judgment.

 

Primary Duties and Responsibilities:

Under the general direction of the Global Brand Leader and senior team, you will:

  • Drive product innovations leveraging creative thinking and consumer insights through the system to better meet/exceed consumer demands.
  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Partner with international market leads to deliver best in class brand plans, prioritizing initiatives across the portfolio
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications.
  • Assist in managing licensor approvals and requests.
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line.

 

Education and Experience Requirements:

  • Minimum of 3 years of progressive experience supporting a fully integrated marketing program
  • Bachelors Degree in Marketing, Advertising or related field.
  • MBA preferred (Additional work experience in lieu of MBA considered).
  • Knowledge of the steps necessary to bring products to market.
  • Understanding of implementing a fully integrated marketing program.

 

Critical Skills:

  • Ability to collaborate and influence cross-functionally.
  • Ability to make informed decisions quickly to keep performance on track.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.
  • Well developed, verbal, written and presentation skills.
  • Creative and strategic thinking.
  • Business and financial acumen including analytical skills.
  • Digital-first mindset.
  • Ability to be agile and flexible in thinking.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Assistant Manager, Branding, Brand Manager, Engineer, Management, Marketing, Engineering

Date: Nov 20, 2018

Requisition ID: 7086