Associate Manager, Global Brand Development

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

Are you ready to be part of informing the product strategy for one of Hasbro’s biggest brands? In this role, you will work with the best toy designers, franchise managers, branding experts, and licensees in the world to bring to life new play experiences for the storied My Little Pony brand. Play inspires kids to use their imaginations and explore the world around them, and the experiences we develop will span global markets and challenge you to re-think the status quo to create the next generation of imaginative young minds. Be a part of the future of play for this audience with the power of a multi-generational property like My Little Pony.

The Associate Global Brand Development Manager will be responsible for working closely with cross functional partners on the design and development team including product designers, brand creative, engineering and program management as well as brand legal, finance, analytics and insights team, consumer marketing team and our franchise and entertainment partners to support the creation of future product lines that inspire ownable play that ladders up to the universal truth of the My Little Pony brand.  This role will also be responsible for successful sell in of the product line to our global commercial markets to aid them in successfully selling in our plans to our retail partners.

Location: This position can be based out of Pawtucket, RI OR Burbank, CA - Onsite/Hybrid in office

A day in the life of Associate Manager, Global Product Management – My Little Pony:

• Work closely with the Hasbro Design Innovation Team and LCP Toys &Games development teams to ensure product innovation, and brand consistency are at the heart of all toy development lines.
• Partner with the Head of Product Management and LCP T&G Category leads to set up appropriate Stages and Gates for Licensee management alongside Hasbro development Gate Process (sync up development and long-range planning)
• Manage the T&G LCP global development approval process alongside the LCP Team - organizing meeting flow and meeting content and following up with key action points for all stake holders.
• Provide Hasbro and LCP teams clear visibility and timely feedback at each development ‘gate’ to ensure Swim Lane adherence.
• Lead development teams with commercial solutions to align content design and manufacturing limitations to best effect – while having firm understanding of internal capabilities as to direct the appropriate out license categories.
• Develop and maintain successful working relationships with internal/external stakeholders.
• Manage content flow between the Hasbro GPL team and the Licensed Consumer Products team to ensure we show up to the trade and consumers as one brand.
• Package all content uploads with background information and share with Hasbro and LCP development teams.
• Work closely with Franchise Management team to keep up to speed with content development timing and development progress and sharing appropriate information in a timely way with Hasbro Product Development and LCP teams.

What you will bring:

• 2-4 years working experience in Marketing Product Development, Product Marketing, Franchise/Brand marketing or Product Merchandising
• Bachelor’s degree in Marketing, Advertising or related field.
• Knowledge of Product Development, manufacturing, and product approval processes
• Demonstrate complete affinity with brand goals and objectives.
• Extremely organized with a passion for detail.
• Strong project manager, with ability to juggle several priorities and meet tight deadlines.
• Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development.
• Excellent communicator both verbally and pictorially.
• The ability to develop strong working relationships with key internal/external stakeholders across functions and countries.
• Excellent administrative skills and proficient knowledge of Adobe Suite, Microsoft Teams and SharePoint.
• The ability to apply analytical skills and translate them into a cohesive story that teams can quickly understand.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.