Associate Manager, Global Brand Development & Marketing Sat Dec 08 02:00:00 CST 2018 Pawtucket, RI 518265100 8322 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <table border="0" class="axial axialAccessible"> <tbody> <tr> <td> <div tabindex="0"> <div class="richTextContent joqReqEditorReadOnlyDiv" id="tor__flistingLayout_readOnlyDiv"> <p>&nbsp;</p> <p>We&nbsp;have multiple openings for passionate, digital first thinkers, innovative consumer marketers, and brand developers to help manage the global product development, marketing processes, line planning activities, and social strategy, to drive our Hasbro brand. In these critical roles, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing and regional marketing) on all phases of product development. You will assist on all consumer facing marketing activities such as advertising, marketing communication, and both YouTube and social strategies.&nbsp;&nbsp;You will need to be a proactive, high energy, collaborative, and responsive team member. You should have both&nbsp;strong creative and analytical insight with strategic based judgment.&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p><strong>A day in&nbsp;the life of an Associate Manager, Global Brand Development &amp; Marketing:</strong></p> <p>&nbsp;</p> <ul> <li>Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</li> <li>Use social insights to help drive product innovations through the system to better meet consumer demands</li> <li>Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands</li> <li>Assist in development of overall go-to-market product strategy</li> <li>Assist in development of primary assets for advertising and other marketing communications</li> <li>Become the global consumer insights and competitive market expert segment and leverage learnings on product line</li> <li>Align best in class content and storytelling with strong commercial plans <p>&nbsp;</p> <p><strong>What you&rsquo;ll bring:</strong></p> </li> </ul> <ul> <li>Digitally savvy, (product development, consumer marketing, retail)</li> </ul> <ul> <li>Presentation: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points</li> </ul> <ul> <li>Storytelling: can communicate a vision for growth and bring the brand to life across the value chain</li> </ul> <ul> <li>Can coordinate and measure a campaign (clear objective, target audience, omnichannel)</li> <li>Ability to recognize excellent creative; knows what will resonate with key consumers</li> <li>Commercial experience, including POS / Retail, P&amp;L management a plus</li> <li>Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus <p>&nbsp;</p> <p><strong>This is for you if:</strong></p> </li> </ul> <ul> <li>You are keenly aware of the world around you, and love to learn from it</li> <li>You thrive on figuring things out and making things happen</li> <li>You are trend savvy and think broadly about competitive sets</li> <li>You have an entrepreneurial spirit, but know how to leverage it within a corporate environment</li> <li>You are comfortable experimenting and taking risks and challenging the status quo</li> </ul> </div> <script type="text/javascript">var rteSpFieldId = 'tor__flistingLayout';var rteCoIdExt = 'Hasbro';var rteLsFieldId = 'tor__flistingLayout';registerFCKEditors('tor__flistingLayout','sfJobReqLegalScan', '<p><span style=\"font-family:Arial, Helvetica, sans-serif\">We\xa0have multiple openings for passionate, digital first thinkers, innovative consumer marketers, and brand developers to help manage the global product development, marketing processes, line planning activities, and social strategy, to drive our Hasbro brand. In these critical roles, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing and regional marketing) on all phases of product development. You will assist on all consumer facing marketing activities such as advertising, marketing communication, and both YouTube and social strategies.\xa0\xa0You will need to be a proactive, high energy, collaborative, and responsive team member. You should have both\xa0strong creative and analytical insight with strategic based judgment.\xa0<\/span><\/p>\n\n<p>\xa0<\/p>\n\n<p>\xa0<\/p>\n\n<p><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\"><strong>A day in\xa0the life of an Associate Manager, Global Brand Development &amp; Marketing:<\/strong><\/span><\/span><\/p>\n\n<p>\xa0<\/p>\n\n<ul>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Use social insights to help drive product innovations through the system to better meet consumer demands<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Assist in development of overall go-to-market product strategy<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Assist in development of primary assets for advertising and other marketing communications<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Become the global consumer insights and competitive market expert segment and leverage learnings on product line<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">Align best in class content and storytelling with strong commercial plans<\/span><\/span><\/li>\n<\/ul>\n\n<p>\xa0<\/p>\n\n<p><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\"><strong>What you\u2019ll bring:<\/strong><\/span><\/span><\/p>\n\n<div>\n<ul>\n <li>\n <div><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Digitally savvy, (product development , consumer marketing, retail)<\/span><\/span><\/div>\n <\/li>\n<\/ul>\n<\/div>\n\n<ul>\n <li><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Presentation: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points<\/span><\/span><\/li>\n<\/ul>\n\n<div>\n<div>\n<ul>\n <li><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Storytelling: can communicate a vision for growth and bring the brand to life across the value chain<\/span><\/span><\/li>\n<\/ul>\n\n<div>\n<ul>\n <li><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Can coordinate and measure a campaign (clear objective, target audience, omnichannel)<\/span><\/span><\/li>\n <li><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Ability to recognize excellent creative; knows what will resonate with key consumers<\/span><\/span><\/li>\n <li><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Commercial experience, including POS / Retail, P&amp;L management a plus<\/span><\/span><\/li>\n <li><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus<\/span><\/span><\/li>\n<\/ul>\n\n<p>\xa0<\/p>\n\n<p><span style=\"font-family:Arial, Helvetica, sans-serif\"><span style=\"font-size:14.0px\"><strong>This is for you if:<\/strong><\/span><\/span><\/p>\n\n<ul>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">You are keenly aware of the world around you, and love to learn from it<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">You thrive on figuring things out and making things happen<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">You are trend savvy and think broadly about competitive sets<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">You have an entrepreneurial spirit, but know how to leverage it within a corporate environment<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">You are comfortable experimenting and taking risks and challenging the status quo<\/span><\/span><\/li>\n <li><span style=\"font-size:14.0px\"><span style=\"font-family:Arial, Helvetica, sans-serif\">You actively seek, and offer diverse points of view\xa0<\/span><\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n', null, 'listingLayout');</script> <table width="100%"> <tbody> <tr> <td> <div style="float: left;">&nbsp;</div> </td> </tr> </tbody> <tbody id="transtor__flistingLayout" style="display: none;"> <tr> <td> <p><span style="font-family: Arial, Helvetica, sans-serif;">We&nbsp;have multiple openings for passionate, digital first thinkers, innovative consumer marketers, and brand developers to help manage the global product development, marketing processes, line planning activities, and social strategy, to drive our Hasbro brand. In these critical roles, you will partner with cross-functional teams (design &amp; development, packaging, engineering, demand planning, costing and regional marketing) on all phases of product development. You will assist on all consumer facing marketing activities such as advertising, marketing communication, and both YouTube and social strategies.&nbsp;&nbsp;You will need to be a proactive, high energy, collaborative, and responsive team member. You should have both&nbsp;strong creative and analytical insight with strategic based judgment.&nbsp;</span></p> <p>&nbsp;</p> <p>&nbsp;</p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>A day in&nbsp;the life of an Associate Manager, Global Brand Development &amp; Marketing:</strong></span></span></p> <p>&nbsp;</p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Use social insights to help drive product innovations through the system to better meet consumer demands</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Assist in development of overall go-to-market product strategy</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Assist in development of primary assets for advertising and other marketing communications</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Become the global consumer insights and competitive market expert segment and leverage learnings on product line</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Align best in class content and storytelling with strong commercial plans</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><strong>What you&rsquo;ll bring:</strong></span></span></p> <div> <ul> <li> <div><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Digitally savvy, (product development , consumer marketing, retail)</span></span></div> </li> </ul> </div> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Presentation: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points</span></span></li> </ul> <div> <div> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Storytelling: can communicate a vision for growth and bring the brand to life across the value chain</span></span></li> </ul> <div> <ul> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Can coordinate and measure a campaign (clear objective, target audience, omnichannel)</span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Ability to recognize excellent creative; knows what will resonate with key consumers</span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Commercial experience, including POS / Retail, P&amp;L management a plus</span></span></li> <li><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;">Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px;"><strong>This is for you if:</strong></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">You are keenly aware of the world around you, and love to learn from it</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">You thrive on figuring things out and making things happen</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">You are trend savvy and think broadly about competitive sets</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">You have an entrepreneurial spirit, but know how to leverage it within a corporate environment</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">You are comfortable experimenting and taking risks and challenging the status quo</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">You actively seek, and offer diverse points of view&nbsp;</span></span></li> </ul> </div> </div> </div> </td> </tr> </tbody> </table> </div> </td> </tr> <tr> <th class="formFieldLabel" style="text-align: right;"><label for="tor__fintJobDescFooter" id="label_tor__fintJobDescFooter">Internal Job Footer </label></th> <td> <div tabindex="0"><span class="sr-only">Internal Job Footer. . Empty field</span> <div id="tor__fintJobDescFooter_div" style="display: inline;"><input aria-label="Update Internal Job Footer" class="globalSecondaryButton" id="tor__fintJobDescFooter_updateButton" onclick="switchToEditMode('tor__fintJobDescFooter');" type="button" value="Update" /></div> <div id="tor__fintJobDescFooter_fckEditDiv" style="display: none;">&nbsp;</div> </div> </td> </tr> </tbody> </table>

Associate Manager, Global Brand Development & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

 

We have multiple openings for passionate, digital first thinkers, innovative consumer marketers, and brand developers to help manage the global product development, marketing processes, line planning activities, and social strategy, to drive our Hasbro brand. In these critical roles, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing and regional marketing) on all phases of product development. You will assist on all consumer facing marketing activities such as advertising, marketing communication, and both YouTube and social strategies.  You will need to be a proactive, high energy, collaborative, and responsive team member. You should have both strong creative and analytical insight with strategic based judgment. 

 

 

A day in the life of an Associate Manager, Global Brand Development & Marketing:

 

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Use social insights to help drive product innovations through the system to better meet consumer demands
  • Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands
  • Assist in development of overall go-to-market product strategy
  • Assist in development of primary assets for advertising and other marketing communications
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line
  • Align best in class content and storytelling with strong commercial plans

     

    What you’ll bring:

  • Digitally savvy, (product development, consumer marketing, retail)
  • Presentation: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points
  • Storytelling: can communicate a vision for growth and bring the brand to life across the value chain
  • Can coordinate and measure a campaign (clear objective, target audience, omnichannel)
  • Ability to recognize excellent creative; knows what will resonate with key consumers
  • Commercial experience, including POS / Retail, P&L management a plus
  • Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus

     

    This is for you if:

  • You are keenly aware of the world around you, and love to learn from it
  • You thrive on figuring things out and making things happen
  • You are trend savvy and think broadly about competitive sets
  • You have an entrepreneurial spirit, but know how to leverage it within a corporate environment
  • You are comfortable experimenting and taking risks and challenging the status quo
 
Internal Job Footer. . Empty field


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Assistant Manager, Branding, Brand Manager, Engineer, Management, Marketing, Engineering

Date: Dec 8, 2018

Requisition ID: 8322