Digital Asset Administrator

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Date: May 18, 2023

Location: Pawtucket, Rhode Island, US, 02861

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Title: Digital Asset Administrator

Business Unit: Toys, Licensing, & Entertainment

Reports to: Associate Manager, Digital Assets


Hasbro’s Creative Development Studios is seeking a Digital Asset Administrator for its Digital Asset Management Team! The position is based at Hasbro’s RI headquarters, and will report to the Associate Manager, Digital Assets. This role will be responsible for supporting the DAM Team and current processes and workflows. Ensuring timely secure delivery of all approved digital assets for distribution through the content management systems. Completes tasks as assigned by DAM Team Leadership. Requires strong digital workflow background and organizational skills, proficient experience with graphic software, Excel, and outstanding customer service as well as written communication.

Primary Duties and Responsibilities:

  • Preparing, maintaining and retrieving upon request all digital assets (photos, packaging, artwork, copy, etc.) within the DAM platform.
  • Following procedures for secure release of final product assets: packaging artwork, photography, toolkit, studio reference, digital broadcast, copy, social, marketing and video assets on the DAM Platform. Handles management of sensitive movie-related and/or licensed assets by adhering to Hasbro’s Intellectual Property policy and release dates provided by Marketing.
  • Receives, tracks and responds to a high volume of inquiries and requests for final digital assets from internal and external asset users (retailers, sales reps, marketing, etc.).
  • Ensures accurate content upload and naming conventions, applies security settings to individual assets. Flagging any issues or challenges to Associate Manager and Senior DAS.
  • As directed, ensures asset integrity and availability by conducting periodic audits of assets proactively and/or per request.
  • Additional manual curation of assets after upload for better UX and asset findability per guidelines: keywords, custom user groups, archiving of older content.
  • Provide support for larger DAM Team projects and OOO coverage as assigned
  • Sense of fun! We make toys, after all.


  • Bachelor’s degree in DAM, Graphics or Information & Library Science required.
  • 1-2 years work experience in DAM and/or administrative project management.
  • DAM experience, proficient with Excel, basic PowerPoint knowledge, good analytic skills.
  • Excellent communication/customer service skills, basic knowledge of metadata, subtypes, and DAM servers.
  • Proficient understanding of principles being a Content Steward, which is someone with admin permissions to a company intranet site who can upload/download/handle restricted and non-restricted digital assets.
  • General understanding of data architecture and lifecycle of assets from creation to delivery.
  • Ability to implement and maintain processes to protect highly confidential assets.

What we will offer you?

  • A competitive salary & benefits portfolio
  • Half-day Friday's every Friday
  • A culture that lives our values of Passion, Creativity, Integrity, Community and Inclusivity.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

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