Director, Global Brand Strategy & Marketing - Preschool Entertainment Mon Feb 10 00:00:00 CST 2020 Pawtucket, RI 629794700 25221 Global & Regional Marketing 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <h2><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#365f91">Director Global Brand Development &amp; Marketing</span></strong></span></span></h2> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">With the strategic acquisition of eOne, Hasbro has gained ownership of several marquis preschool properties, including Peppa Pig, PJ Masks and Ricky Zoom, along with several new properties which are in development. The Director Global Brand Strategy &amp; Marketing will work closely with key partners at eOne as well as our global CP team on global product development, consumer insights and brand execution for this property. He/she will be tasked with bringing these amazing on-screen characters and stories to life for children through a dynamic and innovative product line.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">A day in the life as a Director Global Brand Development &amp; Marketing</span></strong></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">As a consumer-first thinker, creative consumer marketer and brand developer you will help lead the global product development, line planning activities, and brand strategy to drive our high-profile brand. You will:</span></span></span></p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Develop extensive and innovative global product and marketing strategies, ensuring the products achieve maximum volume profit and growth</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Provide leadership and creative thinking to the analysis of market trends and the identification of new market opportunities</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Drive the analysis of social insights to inform product innovations through the system to better meet consumer demands</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Partner with cross-functional leads on developing and delivering consumer-insight driven product</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Develop overall go-to-market product strategy</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Be the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Align premier content and storytelling with strong commercial plans</span></span></span></li> </ul> <h2><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#365f91">What you&rsquo;ll bring</span></strong></span></span></h2> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">You are a seasoned and highly strategic business leader that is able to lead cross-functional team members together to achieve one common goal. You are highly collaborative and able to work effectively across various areas of the organization, including Design and Development, regional marketing teams, the Global Consumer Organization, and partners in HFE. You have a proven track record of managing multiple projects with a demonstrated ability to prioritize efforts based on return on investment to the business. You have excellent leadership and team building/management skills, the ability to provide clear and concise direction and feedback to internal and external partners as well as the ability to influence others. You are capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization. You are comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive leader with both a strong creative and financial acumen and strategic-based judgment. </span></span></span></p> <h2><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#365f91">Education and Experience Requirements:</span></strong></span></span></h2> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Minimum of 10+ years of progressive experience in forward-thinking consumer organization, supporting a fully integrated marketing program, experience in preschool or entertainment brands strongly preferred.</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">Bachelors Degree in Marketing, Advertising or related field</span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal">MBA strongly preferred</span></span></span></li> </ul> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Director, Global Brand Strategy & Marketing - Preschool Entertainment

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

Director Global Brand Development & Marketing

With the strategic acquisition of eOne, Hasbro has gained ownership of several marquis preschool properties, including Peppa Pig, PJ Masks and Ricky Zoom, along with several new properties which are in development. The Director Global Brand Strategy & Marketing will work closely with key partners at eOne as well as our global CP team on global product development, consumer insights and brand execution for this property. He/she will be tasked with bringing these amazing on-screen characters and stories to life for children through a dynamic and innovative product line.

 

A day in the life as a Director Global Brand Development & Marketing

As a consumer-first thinker, creative consumer marketer and brand developer you will help lead the global product development, line planning activities, and brand strategy to drive our high-profile brand. You will:

  • Develop extensive and innovative global product and marketing strategies, ensuring the products achieve maximum volume profit and growth
  • Provide leadership and creative thinking to the analysis of market trends and the identification of new market opportunities
  • Drive the analysis of social insights to inform product innovations through the system to better meet consumer demands
  • Partner with cross-functional leads on developing and delivering consumer-insight driven product
  • Develop overall go-to-market product strategy
  • Be the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category
  • Align premier content and storytelling with strong commercial plans

What you’ll bring

You are a seasoned and highly strategic business leader that is able to lead cross-functional team members together to achieve one common goal. You are highly collaborative and able to work effectively across various areas of the organization, including Design and Development, regional marketing teams, the Global Consumer Organization, and partners in HFE. You have a proven track record of managing multiple projects with a demonstrated ability to prioritize efforts based on return on investment to the business. You have excellent leadership and team building/management skills, the ability to provide clear and concise direction and feedback to internal and external partners as well as the ability to influence others. You are capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization. You are comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive leader with both a strong creative and financial acumen and strategic-based judgment.

Education and Experience Requirements:

  • Minimum of 10+ years of progressive experience in forward-thinking consumer organization, supporting a fully integrated marketing program, experience in preschool or entertainment brands strongly preferred.
  • Bachelors Degree in Marketing, Advertising or related field
  • MBA strongly preferred

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Manager, Brand Manager, Marketing MBA, Marketing, Management

Date: Feb 10, 2020