Marketing Director, Family Gaming Fri Jun 28 02:00:00 CDT 2019 Pawtucket, RI 555275700 11819 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">We have an immediate need for a results-oriented, strategic global marketer to drive our portfolio messages and vision around the world for our Family gaming portfolio. </span></span></p> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">The Director, Global Brand Strategy & Marketing will build a global brand strategic direction and a cohesive and actionable category marketing plan for the portfolio, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs and drive the development of a compelling, cohesive portfolio with expressions across product categories. The successful leader will engage licensees and promotional partners to expand the portfolio reach and develop marketing campaigns and a toolkit for regions around the world to launch and grow excitement around gaming.</span></span></p> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b>A Day in the life as a Director, Global Brand Strategy & Marketing:</b></span></span></p> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">The Director, Global Brand Strategy & Marketing will serve as a key business leader to inspire and drive innovative global marketing strategies across this key opportunity. She/he will partner with internal/external resources to develop and execute creative marketing programs that ensure to break through, drive growth and add relevance across the organization. Additional responsibilities will include:</span></span></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Develop extensive strategic 3-5 year global portfolio strategy and category plans for the gaming portfolio, ensuring the brands have meaningful long term consumer positioning and achieves maximum volume profit/growth. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Build product and marketing strategies; Partner with cross-functional lead on developing and delivering consumer-insight driven product.</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Build and execute creative marketing initiatives and tactical assets that resonate with consumers and drive conversion</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Drive the analysis of products, portfolio and category performance.</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Develop primary communication vehicles across the marketing funnel in advertising, PR, online, etc. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Provide timely and consistent communication of portfolio activity and key information to internal business partners. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Act as point person/key liaison on all licensing related business matters. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Oversees regional merchandising activities relative to category plan. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Innovate the portfolio across multiple touch points (digital, creative, retail, advertising and global).</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Build a cohesive and actionable category marketing plan for the portfolio. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Develop creative marketing plans and implement multi-layered programs (digital, mobile, etc.) driving growth for the portfolio. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Oversee digital content through developing immersive functionality and digital enhancements to our analogue products. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Build Hasbro’s expertise in understanding how key consumer groups access and use information and entertainment across various platforms, ensuring Hasbro invests marketing dollars to deliver the greatest ROI for each demographic segment.</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Utilize metrics from Hasbro brand marketing programs to educate the organization and make well informed, ROI driven decisions on future marketing efforts.</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities. </span></span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b>What You'll Bring:</b></span></span></p> <ul> <li style="margin:0.0in 0.0in 0.0pt 0.5in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">10+ years of brand strategy/marketing experience in forward thinking consumer organization preferably supporting a global portfolio. Experience marketing entertainment or interactive product experiences a plus.</span></span></li> <li style="margin:0.0in 0.0in 10.0pt 0.5in"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Bachelors Degree in Marketing, Advertising or related field. MBA strongly preferred.</span></span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><i>Functional experience and/or knowledge will include: </i></span></span></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">The Director will be a seasoned and strategic business executive with proven experience in consumer organizations where marketing drives revenue. In addition, the candidate will have global brand strategy experience and an understanding of driving growth in a global organization.  The candidate will also have an in-depth working knowledge of the consumer and/or entertainment landscape and a successful track record delivering programs that meet or exceed corporate revenue goals.</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Comfortable working in a fast-paced environment, the Director should possess: </span></span> <ul style="list-style-type:disc"> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Experience managing a portfolio of brands, developing community, gaming and other web-based projects (preferably kid and/or entertainment sites). </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Proven track record for developing cross channel marketing plans that meet/exceed business objectives. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Ability to consult on the business needs and the strategies or tactics for utilizing a digital channel to deliver quantifiable business results. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Background which includes hands-on accomplishments in delivering market share, sales growth and profitability. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Strong financial background</span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Expertise in planning, prioritizing and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Proven experience building and mentoring a team. </span></span></li> <li style="margin:0.0in 0.0in 10.0pt"><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization. </span></span></li> </ul> </li> </ul>

Marketing Director, Family Gaming

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Date: Jun 28, 2019

Requisition ID: 11819