Director, Global Marketing - Toys and Games

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Ready to lead marketing for some of the most iconic toy and game brands on the planet? We are looking for a Director on Hasbro’s Global Consumer Marketing Team for Toys and Games. In this role, you’ll lead marketing strategy and go-to-market planning for toy and game brands, audiences, and programs. Your charge is to build campaigns that create and convert consumer demand worldwide. You’ll connect insights to bold creative, orchestrate cross-functional experts and agency partners, and ensure our regions have what they need to activate with excellence.

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI 

A day in the life of a Director, Global Consumer Marketing for Toys and Games: 

Most importantly, there is no typical day on this team – and that’s what we think makes it so fun! If this sounds exciting and like the thrill you’ve been looking for, read on… this just may be the perfect role for you.

• Set the consumer-first marketing strategy for key brands and products, inclusive of campaign objective, brand positioning & messaging, and audience and channel insights.
• Lead day-to-day relationship with key internal and external partners, vendors and licensors for your key brands.
• Architect integrated go-to-market plans across key channels – including retail, media, digital/social, performance, PR, events and more - in partnership with cross-functional teams.
• Partner with cross-functional and agency teams on campaign strategy - from brief through launch and optimization, driving timelines, quality, and alignment to goals.
• Champion creative excellence and modern marketing, writing inspiring, tight briefs, piloting new formats/partners, leveraging AI, and scaling what works.
• Deliver region-ready assets, toolkits and calendars that enable adaptation without fragmentation.
• Own campaign performance and investment, building scenarios, defining KPIs, tracking results, and recommending optimizations to maximize impact.
• Partner with regional marketing and key accounts to reflect local insights, retail moments, and channel realities in plans and assets.
• Partner with brand creative to build creative strategy that ensures visuals and messaging across events, activations, platforms and content tell a broader brand and consumer story.
• Tell the story. Synthesize insights and results into crisp narratives and recommendations for senior stakeholders.
• Develop people and ways of working, coaching teammates and modeling an inclusive, learning, curious and growth-oriented culture.
• Be unafraid to try new things, pivot quickly, and explore paths less traveled.
  
  

What you’ll bring:

• 10 years in integrated consumer marketing/brand management with proven ownership of strategy-through-activation on complex, multi-channel campaigns. Toy, Game or Licensing experience a plus – though is not a requirement.
• Portfolio mindset: able to plan across brands, audiences, and seasons and spot cross-brand opportunities that create outsized impact.
• Channel fluency across media, social/creator, content, PR/comms, retail/shopper, and eComm/DTC, plus confidence managing agencies and creators.
• Global experience: comfortable partnering across regions/time zones and adapting work to market needs while maintaining brand cohesion.
• Analytical rigor: facility with KPIs, experimentation, and marketing effectiveness; you use data to make calls and tell compelling stories.
• Budget stewardship and scenario planning experience; you’ve owned A&P and know how to prioritize.
• Influence and collaboration: strong relationship builder who aligns diverse partners and keeps complex initiatives moving.
• Exceptional communication: clear writer, presenter, and editor with executive-ready polish.
• Leadership: Experience managing a team and developing talent
• Education: Bachelor’s degree in marketing, communications, business or related field (MBA a plus).

Success looks like:

• Business results tied to marketing efforts
• Strong partnership across brand, cross-functional and agency teams.
• Clear strategy and briefs, on-time toolkits, and campaigns that outperform benchmarks.
• Region and retailer integration from the outset
• Learnings captured and scaled; low-impact work sunset.
• Strong creative that resonates with consumers and drives measurable business results.
  

What we offer you:

As a member of the Hasbro Toys and Games Global Consumer Marketing team, you’ll help shape the future of our iconic brands while working alongside passionate teammates who love what they do.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $186,600.00 to $280,000.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!