Global Brand Marketing Manager Thu Aug 29 02:00:00 CDT 2019 Pawtucket, RI 579125300 13920 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin:0.0in 0.0in 8.0pt"><b><font color="#000000">We&#39;re looking for Consumer Products Marketing Pros to join our team! &nbsp;</font></b></p> <p style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b><font color="#000000">A day in the life as a Manager, &nbsp;Global Brand Development &amp; Marketing</font></b></span></span></p> <p style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><font color="#000000">As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand. </font></span></span></p> <p style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><font color="#000000">You will:</font></span></span></p> <ul> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Use social insights to help drive product innovations through the system to better meet consumer demands</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Develop overall go-to-market product strategy</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Develop primary assets for advertising and other marketing communications</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Become the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Align premier content and storytelling with strong commercial plans</span></span></span></span></span></li> </ul> <p style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b><font color="#000000">What you&rsquo;ll bring</font></b></span></span></p> <p style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><font color="#000000">You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation &ndash; the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment. </font></span></span></p> <p style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><b><font color="#000000">Education and Experience Requirements:</font></b></span></span></p> <ul> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Minimum of 5 years of progressive experience supporting a fully integrated marketing program</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>Bachelor&rsquo;s Degree in marketing, Advertising or related field</span></span></span></span></span></li> <li style="margin:0.0in 0.0in 8.0pt"><span style="font-size:12.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="font-style:normal"><span style="font-weight:normal"><span>MBA preferred</span></span></span></span></span></li> </ul>

Global Brand Marketing Manager

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We're looking for Consumer Products Marketing Pros to join our team!  

A day in the life as a Manager,  Global Brand Development & Marketing

As a digital first thinker, creative consumer marketer and brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand.

You will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Use social insights to help drive product innovations through the system to better meet consumer demands
  • Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands
  • Develop overall go-to-market product strategy
  • Develop primary assets for advertising and other marketing communications
  • Become the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category
  • Align premier content and storytelling with strong commercial plans

What you’ll bring

You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation – the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.

Education and Experience Requirements:

  • Minimum of 5 years of progressive experience supporting a fully integrated marketing program
  • Bachelor’s Degree in marketing, Advertising or related field
  • MBA preferred


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Marketing MBA, Product Development, Marketing, Research

Date: Aug 29, 2019