Global Consumer Insights Intern Tue Nov 12 00:00:00 CST 2019 Pawtucket, RI 607883500 17977 Global & Regional Marketing 4 Seas/In/Coop/Din Sv <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#2a2a2a; padding:0in">Hasbro is a global play and entertainment company committed to&nbsp;<em>Creating the World&#39;s Best Play Experiences.</em>&nbsp;From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands.</span></span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">The Global Consumer Insights team at Hasbro serves as the voice of kids, parents, adults and families around the world. Our mission is to interpret human behavior by listening, asking, observing, and immersing ourselves in the lives of our consumers to proactively identify insights and opportunities that drive brand engagement and sales growth. We function as a strategic consultancy within the organization and regularly partner with a wide variety of functions, including Brand, Design, Regional Marketing, IP/Entertainment, and Licensing.</span></span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">We are seeking a curious, flexible and highly motivated student for a 6-month part time position. In this role, you will assist members of the Global Consumer Insights team with a variety of market research and consumer insights projects, gaining exposure to a range of primary and secondary/syndicated research methods, data sources, marketing challenges, and business units at Hasbro.</span></span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><strong><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Primary Duties and Responsibilities:</span></strong><br /> <span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Under the direction of&nbsp;the&nbsp;Global Consumer Insights&nbsp;Manager, you will support the department&rsquo;s mission to help Hasbro know the consumer better through knowledge, insights, and by executing market research projects. These will include&nbsp;both&nbsp;strategic research&nbsp;initiatives as well as more tactical projects to help guide product development and marketing efforts including&nbsp;product/concept&nbsp;optimization,&nbsp;communications refinement, entertainment research,&nbsp;purchasing behavior, and general&nbsp;consumer&nbsp;and market understanding.</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Specifically, you will:</span></span></span></span></span></p> <ul> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Working with GCI Manager to consult with internal clients to define business priorities/needs and recommend research solutions</span></span></span></span></span> <ul style="list-style-type:circle"> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Manage research projects for Hasbro&rsquo;s online&nbsp;global&nbsp;communities&nbsp;of families and kids. </span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Manage the weekly queue, relationship with the vendor (CSpace), and work with brand teams to execute projects</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Assist with design and execution of research projects (project design, survey/discussion guide development, data collection/interviewing, analysis, and reporting) Communicate key learnings and recommended action steps to internal clients</span></span></span></span></span></li> </ul> </li> </ul> <ul> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:black">Working with GCI Manager to co-manage projects using Hasbro&rsquo;s agile DIY survey platform. This includes identifying sample requirements, designing and programming surveys, monitoring in-field progress, data analysis, and creating concise reports that deliver on key objectives with focused recommendations&nbsp; </span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Observe consumers interacting with our brands and products in Hasbro&rsquo;s on-site Funlab facility</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Synthesize data across syndicated/secondary research and data sources to generate insights, address ad-hoc client questions, and identify relevant trends in the industry/marketplace</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Successful candidates tend to be:</span></span></span></span></span> <ul style="list-style-type:circle"> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Self-starters who are highly organized and detail-oriented</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Able to extract and concisely summarize important information from data and in-depth reports</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Inquisitive and curious about consumers. Naturally inclined to ask &ldquo;why?&rdquo;</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Critical thinkers and natural problem solvers</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Comfortable with quantitative analysis and basic statistics</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Team-oriented, but able to work independently</span></span></span></span></span></li> <li><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Adaptable, ability to flex with evolving needs</span></span></span></span></span></li> </ul> </li> </ul> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><strong><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Education and Experience Requirements:</span></strong></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">&middot;&nbsp;Exceptional written and oral communication skills</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">&middot;&nbsp;Interest in marketing and/or market research. Previous co-op experience is preferred</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">&middot;&nbsp;Proficiency with Excel, Word and PowerPoint required.</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">&middot;&nbsp;Demonstrated quantitative skills</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">&middot;&nbsp;Successful applicants can come from a variety of undergraduate majors&mdash;especially Business/Marketing, Psychology, Sociology, Anthropology, Economics, and Mathematics/Statistics.</span></span></span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><strong><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">Miscellaneous:</span></strong></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="border:none windowtext 1.0pt; color:#222222; padding:0in">&middot;&nbsp;Position is a 20+ hours per week paid opportunity</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif">&nbsp;</span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:#222222">By applying to this position you are authorizing the Career Center to share your GPA if requested by the employer.</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif">&nbsp;</span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:#222222">Cover letter to:</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:#222222">Sue McPoland</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:#222222">Hasbro</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:#222222">1027 Newport Avenue</span></span></span></span></span></p> <p><span style="font-size:11pt"><span style="background:#f9f9f6"><span style="vertical-align:baseline"><span style="font-family:Calibri,sans-serif"><span style="color:#222222">Pawtucket, RI 02861</span></span></span></span></span></p>

Global Consumer Insights Intern

Hasbro is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands.

 

The Global Consumer Insights team at Hasbro serves as the voice of kids, parents, adults and families around the world. Our mission is to interpret human behavior by listening, asking, observing, and immersing ourselves in the lives of our consumers to proactively identify insights and opportunities that drive brand engagement and sales growth. We function as a strategic consultancy within the organization and regularly partner with a wide variety of functions, including Brand, Design, Regional Marketing, IP/Entertainment, and Licensing.

 

We are seeking a curious, flexible and highly motivated student for a 6-month part time position. In this role, you will assist members of the Global Consumer Insights team with a variety of market research and consumer insights projects, gaining exposure to a range of primary and secondary/syndicated research methods, data sources, marketing challenges, and business units at Hasbro.

 

Primary Duties and Responsibilities:
Under the direction of the Global Consumer Insights Manager, you will support the department’s mission to help Hasbro know the consumer better through knowledge, insights, and by executing market research projects. These will include both strategic research initiatives as well as more tactical projects to help guide product development and marketing efforts including product/concept optimization, communications refinement, entertainment research, purchasing behavior, and general consumer and market understanding.

Specifically, you will:

  • Working with GCI Manager to consult with internal clients to define business priorities/needs and recommend research solutions
    • Manage research projects for Hasbro’s online global communities of families and kids.
    • Manage the weekly queue, relationship with the vendor (CSpace), and work with brand teams to execute projects
    • Assist with design and execution of research projects (project design, survey/discussion guide development, data collection/interviewing, analysis, and reporting) Communicate key learnings and recommended action steps to internal clients
  • Working with GCI Manager to co-manage projects using Hasbro’s agile DIY survey platform. This includes identifying sample requirements, designing and programming surveys, monitoring in-field progress, data analysis, and creating concise reports that deliver on key objectives with focused recommendations 
  • Observe consumers interacting with our brands and products in Hasbro’s on-site Funlab facility
  • Synthesize data across syndicated/secondary research and data sources to generate insights, address ad-hoc client questions, and identify relevant trends in the industry/marketplace
  • Successful candidates tend to be:
    • Self-starters who are highly organized and detail-oriented
    • Able to extract and concisely summarize important information from data and in-depth reports
    • Inquisitive and curious about consumers. Naturally inclined to ask “why?”
    • Critical thinkers and natural problem solvers
    • Comfortable with quantitative analysis and basic statistics
    • Team-oriented, but able to work independently
    • Adaptable, ability to flex with evolving needs

Education and Experience Requirements:

· Exceptional written and oral communication skills

· Interest in marketing and/or market research. Previous co-op experience is preferred

· Proficiency with Excel, Word and PowerPoint required.

· Demonstrated quantitative skills

· Successful applicants can come from a variety of undergraduate majors—especially Business/Marketing, Psychology, Sociology, Anthropology, Economics, and Mathematics/Statistics.

 

Miscellaneous:

· Position is a 20+ hours per week paid opportunity

 

By applying to this position you are authorizing the Career Center to share your GPA if requested by the employer.

 

Cover letter to:

Sue McPoland

Hasbro

1027 Newport Avenue

Pawtucket, RI 02861


Job Segment: Product Development, TV, Data Analyst, Research, Part Time, Creative, Data

Date: Nov 12, 2019