Intern (MBA) - Marketing, Fashion Brands/ New IP (Summer 2024)

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

Product Management/Global Brand Management Intern

Imagine an internship where work feels like play – it’s fun, creative, challenging, and incredibly rewarding. At Hasbro, you work with an amazing team to help tell the world about the most beloved play brands by using a digital first mindset that bring our story driven play experiences to consumers around the world.

Everyday you’ll be working with digital first thinkers, innovative consumer marketers, and brilliant brand developers! You’ll help to manage global product development, marketing processes, and line planning activities as we create MAGIC THROUGH PLAY! In this exciting role, you will partner with cross-functional teams; including but not limited to regional or global marketing, design and development, packaging, engineering, and costing on all phases of product development. Successful candidates are proactive, energetic, collaborative, responsive, flexible, creative, analytical, strategic and decisive.

What you’ll do and what you’ll learn:

• Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
• Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands.
• Assist in the development of overall go-to-market product strategy inclusive of line planning, price ladder, and price/value evaluation for key brands including Peppa Pig and Potato Head.
• Apply consumer insights, sales trends, and competitive market trends to identify white space opportunities and inform product line innovation.
• Daily interaction with content creators and marketing communications team to learn from best in class storytellers and build strong commercial plans.

What you’ll bring:

• Digitally savvy, (product development, consumer marketing, retail)
• Presentation skills: can deliver complex information in a compelling way, uses story to persuade audience; captures interest, engages audience, uses supporting points to influence
• Data analysis: can make sense of quantitative and qualitative information affecting the brand; exposure to Tubular, Net Base, etc. a plus

This opportunity is for you if:

• You are an MBA Marketing student looking to work on iconic brands
• You are keenly aware of the world around you, and love to learn from it
• You thrive on figuring things out and making things happen
• You are trend savvy and think broadly about competitive sets
• You have an entrepreneurial spirit, but know how to leverage it within a corporate environment
• You are comfortable experimenting, taking risks and challenging the status quo
• You actively seek, and offer diverse points of view 

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.