Manager, Global Brand Development & Marketing - My Little Pony

Date: Nov 16, 2020

Location: Pawtucket, Rhode Island, US, 02860

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment.  We’re looking for people who want to explore, experiment and innovate to come up with the best ideas.  Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come.

Our My Little Pony team has an opening for their next great Global Brand Marketer! 


We are digital-first-focused to reach our core age group of girls & boys age 5 + years old to connect with our ponies! Our team pulls inspiration from topical trends, while connecting virtually to inform future development.

In this high-profile role, you will embrace the culture of the My Little Pony brand to develop products & marketing tied to this iconic brand that is almost 40 years old!


A day in the life as a Manager Global Brand Development & Marketing


As a digital-first problem solver, creative consumer marketer and brand developer, you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile brand.

You will:

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
  • Use social insights to help drive product innovations to connect with our consumers
  • Demonstrate creative thinking and use consumer insights to drive product innovations and better meet/exceed consumer demands
  • Develop overall go-to-market product strategy to share with all the markets!
  • Develop primary assets for advertising and other marketing communications
  • Become the global consumer insights and competitive market segment specialist to demonstrate insights on product line, brand, and category development
  • Align premier content and storytelling with strong commercial plans = Show to shelf execution

What you’ll bring

You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation – the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.

Education and Experience Requirements:

  • Minimum of 5 years of progressive experience supporting a fully integrated marketing program
  • Bachelors Degree in Marketing, Advertising or related field
  • MBA preferred


Hasbro’s world-class brands and talented people are our greatest assets.  One of the ways we invest in you is through a competitive and contemporary benefits package.  Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Manager, Marketing MBA, Marketing, Management