Manager, Global Brand Development & Marketing - Baby Alive Sat Aug 24 02:00:00 CDT 2019 Pawtucket, RI 570367400 12956 Global & Regional Marketing 1 Employee <p><font color="#000000">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</font></p> <p style="margin:0.0in 0.0in 10.0pt">We have an immediate need for an entrepreneurially minded, innovative global product &amp; consumer marketer to drive key initiatives for our BABY ALIVE franchise.&nbsp; BABY ALIVE is the leading nurturing doll globally, creating parenting experiences that feel real for kids through product innovation and immersive marketing. Partnering with internal and external resources, you will create new business opportunities, and lead the development of integrated programs, including advertising, promotions, public relations, etc. You will ensure brand expressions and essence are consistent across the globe.</p> <p style="margin:0.0in 0.0in 10.0pt"><b>Primary Duties and Responsibilities:</b></p> <p style="margin:0.0in 0.0in 10.0pt">Under the general direction of the Global Brand Leader and senior team, you will:</p> <p style="margin:0.0in 0.0in 10.0pt"><i>Lead cross-functional teams to uncover and develop new business opportunities, create new products and find innovative ways to grow higher margin businesses:</i></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Become the global, digital and social insights expert and leverage learning to inspire new thinking.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Drive product innovations with design and development teams to deliver consumer-right products.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Collaborate within an entrepreneurial culture to continuously create and deliver what excites kids today.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Maintain current knowledge of modern manufacturing trends, technologies and competitive practices. </span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><i>Develop new creative marketing and integrated global consumer communications strategy for assigned segments:</i></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Develop complete plans for two strategic segments: Littles and Global Channel, ensuring a meaningful consumer position and maximum volume profit/growth.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Assist with analysis of products, brand and category performance.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Develop primary communication vehicles in advertising, PR, online, etc. through a digital first lens.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><i>Create go-to-market template to deliver global marketing to regional level:</i></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Develop marketing launch plans, including digital content collaborations and globally scalable toolkit. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Act as the point person for all internal and external partners on assigned businesses.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Provide timely and consistent communication of brand activity and key information to internal business partners.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><b>Education and Experience Requirements: </b></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Bachelors Degree in Marketing, Advertising or related field. </span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>MBA preferred.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt"><b>Functional experience and/or knowledge will include:</b></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Entrepreneurial mindset.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Ability to identify digital, consumer and pop culture trends.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Experience in developing creative marketing and implementation of fully integrated marketing programs.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>International experience and global perspective preferred.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Thorough understanding of the steps necessary to bring products to market.</span></li> </ul> <p style="margin:0.0in 0.0in 10.0pt">&nbsp;</p> <p style="margin:0.0in 0.0in 10.0pt"><b>Critical Skills:</b></p> <ul> <li style="margin:0.0in 0.0in 10.0pt"><span>Expertise in transforming a strategy and vision into actionable plans.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Strong cross-functional collaboration skills.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Intermediate to advanced proficiency with Microsoft Office applications.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Well developed, verbal, written and presentation skills.</span></li> <li style="margin:0.0in 0.0in 10.0pt"><span>Business and financial acumen including analytical skills.</span></li> </ul>

Manager, Global Brand Development & Marketing - Baby Alive

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We have an immediate need for an entrepreneurially minded, innovative global product & consumer marketer to drive key initiatives for our BABY ALIVE franchise.  BABY ALIVE is the leading nurturing doll globally, creating parenting experiences that feel real for kids through product innovation and immersive marketing. Partnering with internal and external resources, you will create new business opportunities, and lead the development of integrated programs, including advertising, promotions, public relations, etc. You will ensure brand expressions and essence are consistent across the globe.

Primary Duties and Responsibilities:

Under the general direction of the Global Brand Leader and senior team, you will:

Lead cross-functional teams to uncover and develop new business opportunities, create new products and find innovative ways to grow higher margin businesses:

  • Become the global, digital and social insights expert and leverage learning to inspire new thinking.
  • Drive product innovations with design and development teams to deliver consumer-right products.
  • Collaborate within an entrepreneurial culture to continuously create and deliver what excites kids today.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
  • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.

Develop new creative marketing and integrated global consumer communications strategy for assigned segments:

  • Develop complete plans for two strategic segments: Littles and Global Channel, ensuring a meaningful consumer position and maximum volume profit/growth.
  • Assist with analysis of products, brand and category performance.
  • Develop primary communication vehicles in advertising, PR, online, etc. through a digital first lens.

Create go-to-market template to deliver global marketing to regional level:

  • Develop marketing launch plans, including digital content collaborations and globally scalable toolkit.
  • Act as the point person for all internal and external partners on assigned businesses.
  • Provide timely and consistent communication of brand activity and key information to internal business partners.

Education and Experience Requirements:

  • Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
  • Bachelors Degree in Marketing, Advertising or related field.
  • MBA preferred.

Functional experience and/or knowledge will include:

  • Entrepreneurial mindset.
  • Ability to identify digital, consumer and pop culture trends.
  • Experience in developing creative marketing and implementation of fully integrated marketing programs.
  • International experience and global perspective preferred.
  • Thorough understanding of the steps necessary to bring products to market.

 

Critical Skills:

  • Expertise in transforming a strategy and vision into actionable plans.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
  • Strong cross-functional collaboration skills.
  • Intermediate to advanced proficiency with Microsoft Office applications.
  • Well developed, verbal, written and presentation skills.
  • Business and financial acumen including analytical skills.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Marketing MBA, Supply Chain Manager, Marketing, Operations

Date: Aug 24, 2019