Manager, Global Brand Development & Marketing - Star Wars Sun Jan 05 02:00:00 CST 2020 Pawtucket, RI 613734900 19521 Global & Regional Marketing 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">We&#39;re seeking a Manager, Star Wars Fan Global Brand Development &amp; Marketing</span></strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">Do you enjoy working on products that fans are passionate about? Do you have a drive to travel to conventions around the world and directly engage with these fans? If so, you may be the Jedi we are looking for! As a digital first thinker, creative consumer marketer and innovative brand developer you will help lead the global product development and marketing processes, line planning activities, and brand strategy to drive our high-profile Star Wars Fan brand. In this role, you will:</span></span></span></p> <p>&nbsp;</p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Drive product innovations leveraging creative thinking and consumer insights through the system to better meet and exceed consumer demands</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Develop overall go-to-market product strategy</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Lead development of primary assets for digital marketing, PR and other marketing communications</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000"><span style="font-style:normal"><span>Adopt, embrace and embody the Star Wars fan consumer mindset in all facets of strategic thinking, product development and marketing executions</span></span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000"><span style="font-style:normal"><span>Travel to Toy Fairs and Fan Conventions around the world to prepare the brand statement, connect with fans, present product reveals, and engage in local media interviews</span></span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000"><span style="font-style:normal"><span>Manage licensor relationship with Lucasfilm for specific Fan segments through system submissions and weekly calls</span></span></span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">What you&rsquo;ll bring</span></strong></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#000000">A strong candidate possesses a strategic marketing acumen and an appreciation for the joy that Star Wars toys bring to passionate fans around the world. You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You actively seek and listen to diverse points of view. You have an understanding of the global marketplace. You are a proactive, high energy, collaborative, and responsive team leader with both a strong creative and financial acumen and strategic-based judgment.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong><span style="color:#000000">Education and Experience Requirements:</span></strong></span></span></p> <p>&nbsp;</p> <ul> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Minimum of 5 years of progressive experience supporting a fully integrated marketing program</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Bachelor&#39;s Degree (Marketing, Advertising or related field preferred)</span></span></span></span></li> <li><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>MBA preferred</span></span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span>Does this sound like something you just can&#39;t pass up? &nbsp;Apply now!</span></span></span></span></p> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Manager, Global Brand Development & Marketing - Star Wars

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Date: Jan 5, 2020