Global Brand Manager - Preschool Mon Feb 10 00:00:00 CST 2020 Pawtucket, RI 629767900 25261 Corporate 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values &ndash; &nbsp;community, passion, integrity, creativity and inclusion &ndash; help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif">With the strategic acquisition of eOne, Hasbro has gained ownership of several marquis preschool properties, including Peppa Pig, PJ Masks and Ricky Zoom, along with several new properties which are in development. The Manager, Global Brand Strategy &amp; Marketing will work closely with key development partners on global product development, consumer insights and brand execution for this property. He/she will be tasked with bringing these amazing on-screen characters and stories to life for children through a dynamic and innovative product line.</span></span></p> <p><br /> <span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong>A day in the life as a Manager Global Brand Development &amp; Marketing:</strong><br /> As a consumer-first thinker, creative consumer marketer and brand developer you will help lead the global product development, line planning activities, and brand strategy to drive our high-profile brand. You will:<br /> &bull;&nbsp;&nbsp; &nbsp;Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business<br /> &bull;&nbsp;&nbsp; &nbsp;Use social insights to help drive product innovations through the system to better meet consumer demands<br /> &bull;&nbsp;&nbsp; &nbsp;Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands<br /> &bull;&nbsp;&nbsp; &nbsp;Develop overall go-to-market product strategy<br /> &bull;&nbsp;&nbsp; &nbsp;Become the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category<br /> &bull;&nbsp;&nbsp; &nbsp;Align premier content and storytelling with strong commercial plans</span></span><br /> &nbsp;</p> <p><span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong>What you&rsquo;ll bring:</strong><br /> You are an experienced leader that is able to bring cross-functional team members together to achieve one common goal. You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation &ndash; the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You&rsquo;re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment.&nbsp;</span></span></p> <p><br /> <span style="font-size:14.0px"><span style="font-family:Arial,Helvetica,sans-serif"><strong>Education and Experience Requirements:</strong><br /> &bull;&nbsp;&nbsp; &nbsp;Minimum of 5 years of progressive experience supporting a fully integrated marketing program, experience in preschool or entertainment brands strongly preferred.<br /> &bull;&nbsp;&nbsp; &nbsp;Bachelors Degree in Marketing, Advertising or related field<br /> &bull;&nbsp;&nbsp; &nbsp;MBA preferred</span></span><br /> &nbsp;</p> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Global Brand Manager - Preschool

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

With the strategic acquisition of eOne, Hasbro has gained ownership of several marquis preschool properties, including Peppa Pig, PJ Masks and Ricky Zoom, along with several new properties which are in development. The Manager, Global Brand Strategy & Marketing will work closely with key development partners on global product development, consumer insights and brand execution for this property. He/she will be tasked with bringing these amazing on-screen characters and stories to life for children through a dynamic and innovative product line.


A day in the life as a Manager Global Brand Development & Marketing:
As a consumer-first thinker, creative consumer marketer and brand developer you will help lead the global product development, line planning activities, and brand strategy to drive our high-profile brand. You will:
•    Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business
•    Use social insights to help drive product innovations through the system to better meet consumer demands
•    Demonstrate creative thinking and leverage consumer insights to drive product innovations and better meet/exceed consumer demands
•    Develop overall go-to-market product strategy
•    Become the global consumer insights and competitive market segment expert and demonstrate insights on product line, brand, and category
•    Align premier content and storytelling with strong commercial plans

 

What you’ll bring:
You are an experienced leader that is able to bring cross-functional team members together to achieve one common goal. You will be keenly aware of the world around you and look for ways to learn from it. You can figure things out and creatively and positively respond to pressure beyond your control and still make things happen. You are trend-savvy and think broadly about the competitive landscape. You have an entrepreneurial spirit but excel at demonstrating that within a corporation – the ultimate entrepreneur. You experiment and take risks, even when there is a chance of failure. You’re comfortable searching outside formal boundaries to improve the status quo. You are passionate about future trends that will influence how industries change and evolve. You actively seek and listen to diverse points of view. You are a proactive, high energy, collaborative, and responsive team member with both a strong creative and financial acumen and strategic-based judgment. 


Education and Experience Requirements:
•    Minimum of 5 years of progressive experience supporting a fully integrated marketing program, experience in preschool or entertainment brands strongly preferred.
•    Bachelors Degree in Marketing, Advertising or related field
•    MBA preferred

 

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Brand Manager, Branding, Product Development, Manager, Marketing Manager, Marketing, Research, Management

Date: Feb 10, 2020