Manager, Global Brand Development & Marketing Thu Apr 25 02:00:00 CDT 2019 Pawtucket, RI 547251200 11039 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p>We are looking for a digitally-savvy, innovative consumer marketer to help manage and execute the <strong>NERF</strong> global brand marketing team&#39;s marketing and digital strategies. In this critical role, you will partner with internal and external partners on all aspects of marketing. You will assist on all consumer facing marketing activities such as media asset and content production, digital and social marketing, influencer marketing, and events/activation planning. We are looking for a proactive, high-energy, collaborative, and responsive team member with both a strong creative and digital acumen and strategic based judgment.<br /> <br /> <strong>Primary Duties and Responsibilities</strong><br /> <br /> Under the general direction of the GBT Marketing Team, you will:<br /> &nbsp;</p> <ul> <li>Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.</li> <li>Use social insights to help drive marketing innovations through the system to better meet consumer demands.</li> <li>Leverage creative thinking, internal data analytics and consumer insights to better connect Nerf&rsquo;s marketing activities to consumer behaviors.</li> <li>Manage key business partnerships and relationships, including macro influencers.</li> <li>Develop and manage the social strategy for Nerf.</li> <li>Develop and manage a content strategy and production plan for Nerf.</li> <li>Regularly communicate new marketing ideas and initiatives to senior teams and global market leads.</li> </ul> <p>&nbsp;</p> <p><strong>Critical Skills</strong></p> <ul> <li>Digital-first mindset: can leverage social platforms, select influencers based on objective</li> <li>Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</li> <li>Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus</li> <li>Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</li> <li>Inquiry techniques; inquisitive about why, uses curiosity to provoke thought</li> <li>Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide each brand</li> <li>Digital channel strategy understanding and execution</li> <li>Recognizes excellent creative; knows what will resonate with key consumers&nbsp;</li> </ul> <p style="margin-left:51.0pt">&nbsp;</p> <p><strong>Education and Experience Requirements:</strong>&nbsp;</p> <ul> <li>Minimum of 5 years of progressive experience supporting a fully integrated marketing program</li> <li>Bachelor&rsquo;s Degree in Marketing, Advertising or related field.</li> <li>MBA preferred.</li> </ul> <p>&nbsp;</p> <p><strong>Functional Experience and/or Knowledge Will Include:</strong></p> <ul> <li>Expertise at implementation of a fully integrated marketing programs</li> <li>International experience and global perspective preferred.</li> <li>Thorough understanding of the steps necessary to bring products to market.</li> </ul> <p>&nbsp;</p> <p><strong>Critical Skills:</strong></p> <ul> <li>Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.</li> <li>Expertise in transforming a strategy and vision into actionable plans.</li> <li>Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.</li> <li>Intermediate to advanced proficiency with Microsoft Office applications.</li> <li>Well developed, verbal, written and presentation skills.</li> <li>Business and financial acumen including analytical skills.</li> <li>Digital-first mindset.</li> <li>Ability to be agile and flexible in thinking.</li> </ul> <p><span style="line-height:107%;font-family:'Arial', sans-serif;font-size:14.0pt"><o:p></o:p></span></p>

Manager, Global Brand Development & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and life, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We are looking for a digitally-savvy, innovative consumer marketer to help manage and execute the NERF global brand marketing team's marketing and digital strategies. In this critical role, you will partner with internal and external partners on all aspects of marketing. You will assist on all consumer facing marketing activities such as media asset and content production, digital and social marketing, influencer marketing, and events/activation planning. We are looking for a proactive, high-energy, collaborative, and responsive team member with both a strong creative and digital acumen and strategic based judgment.

Primary Duties and Responsibilities

Under the general direction of the GBT Marketing Team, you will:
 

  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Use social insights to help drive marketing innovations through the system to better meet consumer demands.
  • Leverage creative thinking, internal data analytics and consumer insights to better connect Nerf’s marketing activities to consumer behaviors.
  • Manage key business partnerships and relationships, including macro influencers.
  • Develop and manage the social strategy for Nerf.
  • Develop and manage a content strategy and production plan for Nerf.
  • Regularly communicate new marketing ideas and initiatives to senior teams and global market leads.

 

Critical Skills

  • Digital-first mindset: can leverage social platforms, select influencers based on objective
  • Presentation: Can deliver complex information in a compelling way, uses story to persuade audience
  • Data analysis: can make sense of quantitative and qualitative information affecting the brand; proficiency in Tubular, Net Base, etc. a plus
  • Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design
  • Inquiry techniques; inquisitive about why, uses curiosity to provoke thought
  • Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide each brand
  • Digital channel strategy understanding and execution
  • Recognizes excellent creative; knows what will resonate with key consumers 

 

Education and Experience Requirements: 

  • Minimum of 5 years of progressive experience supporting a fully integrated marketing program
  • Bachelor’s Degree in Marketing, Advertising or related field.
  • MBA preferred.

 

Functional Experience and/or Knowledge Will Include:

  • Expertise at implementation of a fully integrated marketing programs
  • International experience and global perspective preferred.
  • Thorough understanding of the steps necessary to bring products to market.

 

Critical Skills:

  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Expertise in transforming a strategy and vision into actionable plans.
  • Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
  • Intermediate to advanced proficiency with Microsoft Office applications.
  • Well developed, verbal, written and presentation skills.
  • Business and financial acumen including analytical skills.
  • Digital-first mindset.
  • Ability to be agile and flexible in thinking.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Marketing MBA, Marketing Manager, Marketing

Date: Apr 25, 2019

Requisition ID: 11039