Manager Consumer Strategic Marketing & D2C Marketing Sat Jan 12 02:00:00 CST 2019 Pawtucket, RI 524952400 9092 Global & Regional Marketing 1 Employee <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p style="margin: 0in 0in 0pt;">&nbsp;</p> <p style="margin: 0in 0in 0pt;">&nbsp;</p> <p style="margin: 0in 0in 0pt;"><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span><font color="#000000">Hasbro&rsquo;s Manager Consumer Strategic Marketing - DTC is responsible for the development and execution of the content &amp; social strategy and online merchandising of Hasbro&rsquo;s new DTC e-commerce site. This position will work with the e-Commerce, Global Brand Marketing, Brand Publicity &amp; other cross functional teams to develop a comprehensive fan-content program supporting e-commerce launches, brand publicity efforts, events &amp; other projects across Hasbro&rsquo;s fan brand portfolio. This individual will also coordinate with the internal DTC team to help merchandise the site across all pages and mediums.</font></span></span></span></p> <p style="margin: 0in 0in 0pt;">&nbsp;</p> <p style="margin: 0in 0in 0pt;"><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><span><font color="#000000">A Day in the Life as a Manager D2C &amp; Consumer Strategic Marketing:</font></span></span></span></strong></p> <p style="margin: 0in 0in 0pt;">&nbsp;</p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Responsible for the development and execution of the content integration strategy for Hasbro&rsquo;s new DTC e-commerce site</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Drives the development of fan-driven content for site &amp; social channels, to help build site authority as a trusted destination/resource for Hasbro&rsquo;s global fan community.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Own Hasbro Pulse social channels, including our Instagram handle and its integration into our website.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Manages media spend strategy &amp; budget, working with global markets when appropriate.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Work closely with internal and/or external content creators to develop written, photo, video &amp; other multi-platform assets.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partner with internal DTC team to align on site priorities and develop an online merchandise strategy and calendar that supports key initiatives, launches, and activations.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Manage a Senior Associate that oversees product activation, home page and product page merchandising, internal search page performance, and user journey optimization.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Works with cross functional teams to identify key priorities and work to align on content strategies to support each.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Build quarterly editorial calendars for site &amp; social supporting key fan-driven events, brand and publicity campaigns for timely updates.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Manages budget &amp; relationship with freelancers/vendors for outsourced original content/creative, licensed &amp; syndicated conten</span></span></li> </ul> <p>&nbsp;</p> <p><strong><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">What You&#39;ll Bring:</span></span></strong></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Minimum of 7+ years of experience in content development/marketing, preferably supporting global initiatives.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong written communication skills.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Demonstrates cross-functional team leadership abilities.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Strong knowledge of fan-driven brands and content/topics compelling to fan communities.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Exceptional project management skills including ability to track progress to meet deadlines.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Creative mind with a track record of putting new ideas into practice and assessing results.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Must be self-motivated and be able to work independently.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to thrive in a fast-paced, service-orientated environment.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Advanced proficiency with social media platforms including Facebook, Twitter, Instagram and others.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Prior experience writing for an online or print publication is strongly preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Consumer products, entertainment, film, TV experience preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Global experience preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">20% travel required.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Bachelor&rsquo;s Degree in Communications, Public Relations, Journalism, or related field required.</span></span></li> </ul> <p>&nbsp;</p>

Manager Consumer Strategic Marketing & D2C Marketing

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Date: Jan 12, 2019

Requisition ID: 9092