Manager Global, Brand Development & Marketing, My Little Pony Fri Oct 25 00:00:00 CDT 2019 Pawtucket, RI 603743000 17599 Global & Regional Marketing 1 Employee <p><span style="font-size:9pt"><span style="font-family:&quot;Arial&quot;,sans-serif"><span style="color:#000000">At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values &ndash; &nbsp;community, passion, integrity, creativity and inclusion &ndash; help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</span></span></span></p> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:black">We&#39;re seeking a results-oriented, innovative global product &amp; consumer marketer to drive key initiatives for both Marketing &amp; Product Development for our My Little&nbsp;Pony&nbsp;brand.&nbsp; </span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:black">In this critical, high-profile role you will drive the strategic vision to delivery against&nbsp;franchise marketing for My&nbsp;Little Pony&nbsp;responsible to deliver global marketing plans, go-to-market strategies, full content roll out, licensing, events, promotions and to deliver&nbsp;consumer and retailer facing assets for the brand. You will also lead a cross functional team of marketers, designers and engineers to ideate and manufacture all new concepts. As the consumer marketing expert, you will build a cohesive and actionable category marketing plan for your brand(s). Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure consistency in brand expressions around the globe while collaborating with internal departments relative to the global entertainment and licensing strategy.</span></span></span></p> <p>&nbsp;</p> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:black">Primary Duties and Responsibilities/Marketing:</span></span></span></p> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:black">Develop integrated global consumer communications strategy:</span></span></span></p> <ul> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Develop extensive category plans for the brands, ensuring the brands have a meaningful long term consumer position and achieve maximum volume profit/growth.</span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Drive the analysis of products, brands and category performance.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Develop primary communication vehicles in advertising, PR, online, etc.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Lead external agency relationships in the creation of key marketing elements.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.</span><br /> <span style="color:black">Create go-to-market template to deliver global marketing to regional level:</span></span></span></span></span></li> </ul> <ul> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Provide timely and consistent communication of brand activity and key information to internal business partners.</span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Act as point person/key liaison on all licensing related business matters.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Serve as brand leader and key partner for all regional markets.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Oversee regional merchandising activities relative to category plan.</span><br /> <span style="color:black">Primary Duties and Responsibilities/Product Development:</span></span></span></span></span></li> </ul> <ul> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.</span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Drive product innovations through the system to better meet consumer demands.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Develop overall go-to-market product strategy and successfully pitch to senior management and regional partners around the world.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.&nbsp;</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.&nbsp;</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Collaborate with global brand strategy and marketing team in the development of exclusives strategy.&nbsp; &nbsp;</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Become the global insights expert and leverage learning across product lines.&nbsp;</span><br /> <span style="color:black">Education and Experience Requirements:</span></span></span></span></span></li> </ul> <ul> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Bachelor&rsquo;s Degree in Marketing, Advertising or related field. MBA strongly preferred.&nbsp;</span><br /> <span style="color:black">Functional experience and/or knowledge will include:&nbsp;</span></span></span></span></li> </ul> <ul> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="font-style:normal"><span style="color:black">Expertise in transforming a strategy and vision into actionable plans.</span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Thorough understanding of the steps necessary to bring products to market.&nbsp;</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:#333333"><span style="font-style:normal"><span style="color:black">Expertise at implementation of a fully integrated marketing program.&nbsp;</span></span></span></span></span></li> <li><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:black">Expertise in managing external agencies.</span></span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:12.0px"><span style="font-family:Arial,Helvetica,sans-serif"><span style="color:black">If this sounds like something that was meant for you, apply now!</span></span></span></p>

Manager Global, Brand Development & Marketing, My Little Pony

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

We're seeking a results-oriented, innovative global product & consumer marketer to drive key initiatives for both Marketing & Product Development for our My Little Pony brand. 

 

In this critical, high-profile role you will drive the strategic vision to delivery against franchise marketing for My Little Pony responsible to deliver global marketing plans, go-to-market strategies, full content roll out, licensing, events, promotions and to deliver consumer and retailer facing assets for the brand. You will also lead a cross functional team of marketers, designers and engineers to ideate and manufacture all new concepts. As the consumer marketing expert, you will build a cohesive and actionable category marketing plan for your brand(s). Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, promotions, public relations, etc. You will ensure consistency in brand expressions around the globe while collaborating with internal departments relative to the global entertainment and licensing strategy.

 

Primary Duties and Responsibilities/Marketing:

Develop integrated global consumer communications strategy:

  • Develop extensive category plans for the brands, ensuring the brands have a meaningful long term consumer position and achieve maximum volume profit/growth.
  • Drive the analysis of products, brands and category performance.
  • Develop primary communication vehicles in advertising, PR, online, etc.
  • Lead external agency relationships in the creation of key marketing elements.
  • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.
    Create go-to-market template to deliver global marketing to regional level:
  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Act as point person/key liaison on all licensing related business matters.
  • Serve as brand leader and key partner for all regional markets.
  • Oversee regional merchandising activities relative to category plan.
    Primary Duties and Responsibilities/Product Development:
  • Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses.
  • Drive product innovations through the system to better meet consumer demands.
  • Develop overall go-to-market product strategy and successfully pitch to senior management and regional partners around the world.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable. 
  • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices. 
  • Collaborate with global brand strategy and marketing team in the development of exclusives strategy.   
  • Become the global insights expert and leverage learning across product lines. 
    Education and Experience Requirements:
  • Bachelor’s Degree in Marketing, Advertising or related field. MBA strongly preferred. 
    Functional experience and/or knowledge will include: 
  • Expertise in transforming a strategy and vision into actionable plans.
  • Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.
  • Thorough understanding of the steps necessary to bring products to market. 
  • Expertise at implementation of a fully integrated marketing program. 
  • Expertise in managing external agencies.

 

If this sounds like something that was meant for you, apply now!


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Merchandising, Product Development, Marketing, Retail, Research

Date: Oct 25, 2019