Manager, Global Brand Development & Marketing- Preschool Games Tue May 21 02:00:00 CDT 2019 Pawtucket, RI 546257500 10985 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial,Helvetica,sans-serif;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#333333">Hasbro’s Global Brand Development and Marketing team has an immediate need for a creative, results-oriented and innovative global product and consumer marketer to drive key initiatives for our Preschool Gaming Portfolio. This is an exciting opportunity to work with some of the most iconic classic brands in gaming including Operation, Candyland, Guess Who, Hungry Hungry Hippos, Mouse Trap and others. In conjunction with the objectives set in the global brand strategy, you will build a cohesive and actionable category marketing plan for key brands, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including innovative product experiences, digital first marketing, advertising, promotions, and public relations. You will also ensure the brand expressions and essence are consistent across the globe.</span></span></span></p> <p> </p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#333333">Under the general direction of the Global Brand Leader and senior team, you will:</span></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#333333"> </span></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><em><span style="color:#333333">Lead cross-functional teams to develop and execute key brand initiatives:</span></em><br /> <span style="color:#333333">  • Lead strategic roadmap per classic brand identifying whether to refresh, relaunch or extend with innovation </span></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#333333">  • Drive initiatives through the system to better meet consumer demands.<br />   • Develop and secure global support for the overall go-to-market product strategy.<br />   • Leverage consumer insights and creative thinking to drive product innovation.<br />   • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.<br />   • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.<br />   • Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.<br />   • Become the global insights expert and leverage learning across product lines.</span></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><em><span style="color:#333333"> </span></em></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><em><span style="color:#333333">Develop integrated global consumer communications strategy:</span></em><br /> <span style="color:#333333">  • Develop disruptive marketing plans, ensuring classic brands stay top of mind and relevant achieving maximum volume profit/growth.<br />   • Provide analysis of products, brand and category performance.<br />   • Develop primary communication vehicles across platforms, including social, advertising, PR, live events and more<br />   • Manage external agency relationships in the creation of key marketing elements.<br />   • Contribute to the overall brand strategy through development of successful relationships with internal design staff and external partners.</span></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><span style="color:#333333"> </span></span></span></p> <p><span style="font-size:14.0px"><span style="font-family:Arial, Helvetica, sans-serif"><em><span style="color:#333333">Create go-to-market template to deliver global marketing to the regional level:</span></em><br /> <span style="color:#333333">  • Provide timely and consistent communication of brand activity and key information to internal business partners.<br />   • Develop marketing asset toolkit that can impactfully communicate across key marketing vehicles.<br />   • Act as point person/key liaison on each brand related matters.<br />   • Oversees regional merchandising activities relative to category plan.</span></span></span></p> <p> </p> <p><strong>Functional Experience and/or Knowledge Will Include:</strong><br />   • Expertise at implementation of a fully integrated marketing program.<br />   • International experience and global perspective preferred.<br />   • Thorough understanding of the steps necessary to bring products to market.</p> <p> </p> <p><strong>Critical Skills: </strong></p> <ul> <li>Expertise in transforming a strategy and vision into actionable plans</li> <li>Digital-first mindset: can leverage social platforms and think outside the box based on objective</li> <li>Commercially minded: experience with POS / Retail, P&L management</li> <li>Presentation: Can deliver complex information in a compelling way, uses story to persuade audience</li> <li>Business and financial acumen including analytical skills.</li> <li>Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.</li> <li>Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design</li> <li>Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide each brand</li> <li>Channel strategy understanding and execution</li> <li>Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel)</li> <li>Develops others; bring out strengths and skills of the team around them</li> </ul> <p> </p> <p><strong>Education and Experience Requirements:</strong> <br />   • Minimum of 5 years of progressive experience supporting a fully integrated marketing program</p> <p>  • Bachelor’s Degree in Marketing, Advertising or related field.<br />   • MBA preferred.</p>

Manager, Global Brand Development & Marketing- Preschool Games

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

Hasbro’s Global Brand Development and Marketing team has an immediate need for a creative, results-oriented and innovative global product and consumer marketer to drive key initiatives for our Preschool Gaming Portfolio. This is an exciting opportunity to work with some of the most iconic classic brands in gaming including Operation, Candyland, Guess Who, Hungry Hungry Hippos, Mouse Trap and others. In conjunction with the objectives set in the global brand strategy, you will build a cohesive and actionable category marketing plan for key brands, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including innovative product experiences, digital first marketing, advertising, promotions, and public relations. You will also ensure the brand expressions and essence are consistent across the globe.

 

Under the general direction of the Global Brand Leader and senior team, you will:

 

Lead cross-functional teams to develop and execute key brand initiatives:
  • Lead strategic roadmap per classic brand identifying whether to refresh, relaunch or extend with innovation

  • Drive initiatives through the system to better meet consumer demands.
  • Develop and secure global support for the overall go-to-market product strategy.
  • Leverage consumer insights and creative thinking to drive product innovation.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
  • Maintain current knowledge of modern manufacturing trends, technologies and competitive practices.
  • Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.
  • Become the global insights expert and leverage learning across product lines.

 

Develop integrated global consumer communications strategy:
  • Develop disruptive marketing plans, ensuring classic brands stay top of mind and relevant achieving maximum volume profit/growth.
  • Provide analysis of products, brand and category performance.
  • Develop primary communication vehicles across platforms, including social, advertising, PR, live events and more
  • Manage external agency relationships in the creation of key marketing elements.
  • Contribute to the overall brand strategy through development of successful relationships with internal design staff and external partners.

 

Create go-to-market template to deliver global marketing to the regional level:
  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Develop marketing asset toolkit that can impactfully communicate across key marketing vehicles.
  • Act as point person/key liaison on each brand related matters.
  • Oversees regional merchandising activities relative to category plan.

 

Functional Experience and/or Knowledge Will Include:
  • Expertise at implementation of a fully integrated marketing program.
  • International experience and global perspective preferred.
  • Thorough understanding of the steps necessary to bring products to market.

 

Critical Skills:

  • Expertise in transforming a strategy and vision into actionable plans
  • Digital-first mindset: can leverage social platforms and think outside the box based on objective
  • Commercially minded: experience with POS / Retail, P&L management
  • Presentation: Can deliver complex information in a compelling way, uses story to persuade audience
  • Business and financial acumen including analytical skills.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
  • Collaborative; able to work with, get information/help from internal groups e.g. regional marketers, finance, legal, design
  • Consumer / customer centric; able to get into the mind of consumers and make recommendations that guide each brand
  • Channel strategy understanding and execution
  • Marketing campaigns; can coordinate and measure a campaign (clear objective, target audience, omnichannel)
  • Develops others; bring out strengths and skills of the team around them

 

Education and Experience Requirements: 
  • Minimum of 5 years of progressive experience supporting a fully integrated marketing program

  • Bachelor’s Degree in Marketing, Advertising or related field.
  • MBA preferred.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Marketing MBA, Merchandising, Marketing, Retail

Date: May 21, 2019

Requisition ID: 10985