Manager Global Brand Development & Marketing Sat Dec 08 02:00:00 CST 2018 Pawtucket, RI 518169400 8117 Global & Regional Marketing 1 Employee <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we&rsquo;re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.</span></span></p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">We have an immediate need for an entrepreneurially minded, innovative global product & consumer marketer to drive key initiatives for our LITTLEST PET SHOP brand and NEW BRANDS team.  Partnering with internal and external resources, you will create new product lines and brand opportunities, and collaborate in the development of integrated programs, including advertising, promotions, public relations, etc. You will ensure brand expressions and essence are consistent across the globe for LITTLEST PET SHOP and NEW BRANDS.</span></span></p> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>A day in the life as a Global Brand Marketing Manager:</strong></span></span></p> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>Partner with cross-functional teams to uncover and develop new business opportunities, create new products and find innovative ways to grow higher margin businesses:</em></span></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Leverage global, digital and social insights to inspire new thinking.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Drive product innovations with design and development teams to deliver a continuous pipeline of relevant, on-trend product initiatives.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Maintain current knowledge of consumer landscape, modern manufacturing trends, technologies and competitive practices.</span></span> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>Collaborate with brand marketing lead on new creative marketing and integrated global consumer communications strategy:</em></span></span></p> </li> </ul> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Develop complete plans for the brand, ensuring the brand has a meaningful consumer position and achieves maximum volume profit/growth.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Assist with analysis of products, brand and category performance.</span></span> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>Create go-to-market template to deliver global marketing to regional level:</em></span></span></p> </li> </ul> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Act as the point person for all internal and external partners on assigned businesses.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Provide timely and consistent communication of brand activity and key information to internal business partners.</span></span></li> </ul> <p> </p> <p><span style="font-size: 14px;"><strong>What you'll bring:</strong></span></p> <ul> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Bachelors Degree in Marketing, Advertising or related field.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Creative and flexible mindset.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Ability to identify digital, consumer and pop culture trends.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">International experience and global perspective preferred.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Thorough understanding of the steps necessary to bring products to market.</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Expertise in transforming a strategy and vision into actionable plan</span></span></li> <li><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;">Business and financial acumen including analytical skills.</span></span></li> </ul> <p> </p> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong>ABOUT HASBRO</strong></span></span></p> <ul> <li> <p><span style="font-size: 14px;"><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.hasbro.com/">Hasbro</a> (NASDAQ: HAS) is a global play and entertainment company committed to <em>Creating the World's Best Play Experiences.</em> From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by <em>CR Magazine</em>, and has been named one of the World’s Most Ethical Companies® by <em>Ethisphere Institute</em> for the past six years. Learn more at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.hasbro.com%2F&esheet=51120871&newsitemid=20150609006722&lan=en-US&anchor=www.hasbro.com&index=3&md5=1a3366471408237a95829a1b6adeae14" target="_blank">www.hasbro.com</a>, and follow us on Twitter (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FHasbro&esheet=51120871&newsitemid=20150609006722&lan=en-US&anchor=%40Hasbro&index=4&md5=b213f22250cedb45acf2c04f724b17b5" target="_blank">@Hasbro</a> & <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FHasbroNews&esheet=51120871&newsitemid=20150609006722&lan=en-US&anchor=%40HasbroNews&index=5&md5=c1a66130b69a7e63ed868a76e3fc7bc8" target="_blank">@HasbroNews</a>) and Instagram (<a href="https://instagram.com/hasbro/?hl=en" target="_blank">@Hasbro</a>).</span></span></p> </li> </ul>

Manager Global Brand Development & Marketing

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.

We have an immediate need for an entrepreneurially minded, innovative global product & consumer marketer to drive key initiatives for our LITTLEST PET SHOP brand and NEW BRANDS team.  Partnering with internal and external resources, you will create new product lines and brand opportunities, and collaborate in the development of integrated programs, including advertising, promotions, public relations, etc. You will ensure brand expressions and essence are consistent across the globe for LITTLEST PET SHOP and NEW BRANDS.

 

A day in the life as a Global Brand Marketing Manager:

 

Partner with cross-functional teams to uncover and develop new business opportunities, create new products and find innovative ways to grow higher margin businesses:

  • Leverage global, digital and social insights to inspire new thinking.
  • Drive product innovations with design and development teams to deliver a continuous pipeline of relevant, on-trend product initiatives.
  • Partner with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable.
  • Maintain current knowledge of consumer landscape, modern manufacturing trends, technologies and competitive practices.

    Collaborate with brand marketing lead on new creative marketing and integrated global consumer communications strategy:

  • Develop complete plans for the brand, ensuring the brand has a meaningful consumer position and achieves maximum volume profit/growth.
  • Assist with analysis of products, brand and category performance.

    Create go-to-market template to deliver global marketing to regional level:

  • Act as the point person for all internal and external partners on assigned businesses.
  • Provide timely and consistent communication of brand activity and key information to internal business partners.

 

What you'll bring:

  • Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
  • Bachelors Degree in Marketing, Advertising or related field.
  • Creative and flexible mindset.
  • Ability to identify digital, consumer and pop culture trends.
  • International experience and global perspective preferred.
  • Thorough understanding of the steps necessary to bring products to market.
  • Expertise in transforming a strategy and vision into actionable plan
  • Business and financial acumen including analytical skills.

 

ABOUT HASBRO

  • Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Branding, Brand Manager, Manager, Supply Chain Manager, Marketing, Management, Operations

Date: Dec 8, 2018

Requisition ID: 8117