Senior Global Brand Marketing Manager, My Little Pony Job Sat Feb 04 03:00:00 CST 2012 Pawtucket, RI 1558876 7155 Global Marketing <br/>Senior Global Brand Marketing Manager, My Little Pony<br/><b>Location:</b> RI - Pawtucket<br/><b>Employment Type:</b> Regular<br/>ID: 7155<br/><br/><br/><b>Description</b><br/><br/>Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.<br/><br/>Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.<br/><br/>Function/Purpose:<br/><br/>Want to be SOME PONY?! We have an immediate need for a results-oriented, creative thinker, and innovative global marketer to support our high-profile mega-brand My Little Pony. In conjunction with the objectives set in the global brand strategy, you will be part of a dynamic "pony powered" team building cohesive and actionable global marketing plans for the brand, leveraging the best thinking from around the world. You will also be responsible for managing the global marketing budget, obtaining, analyzing and reporting global POS to management, and oversee world class execution of all global marketing assets. And much like our core cast of ponies bond together in friendship and have magical adventures together, you will partner with internal and external resources and develop and execute integrated marketing initiatives, including major franchise programs, exclusive retailer programs, global promotions, digital and social media initiatives, entertainment marketing, and public relations. As a key member of our team, you will ensure the brand essence and all expressions of "anything My Little Pony" is consistent across platforms…and become a part of making the My Little Pony brand a pop culture phenomenon!<br/><br/><b>Primary Duties and Responsibilities:</b>:<br/><br/>Under the general direction of the Global Brand Leader and senior team, you will:<br/><br/>Develop integrated global consumer communications strategy:<br/><br/>1. Develop extensive category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.<br/><br/>2. Assist with analysis of products, brand and category performance.<br/><br/>3. Develop primary communication vehicles in advertising, PR, online, etc.<br/><br/>4. Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.<br/><br/>Create go-to-market template to deliver global marketing to regional level:<br/><br/>1. Provide timely and consistent communication of brand activity and key information to internal business partners.<br/><br/>2. Act as point person/key liaison on all licensing related business matters.<br/><br/>3. Oversees regional merchandising activities relative to category plan.<br/><b><br/>Education and Experience Requirements:</b>:<br/><br/>- Minimum of 7 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.<br/>- Bachelors Degree in Marketing, Advertising or related field.<br/>- MBA preferred.<br/>- Functional experience and/or knowledge will include:<br/>- Expertise at implementation of a fully integrated marketing program.<br/>- International experience and global perspective.<br/><br/><br/><b>Critical Skills:</b><br/><br/>- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.<br/>- Expertise in transforming a strategy and vision into actionable plans.<br/>- Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.<br/>- Intermediate to advanced proficiency with Microsoft Office applications.<br/>- Well developed, verbal, written and presentation skills.<br/><br/>For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.<br/><br/>J2W Posting Code: Total Brand Management<br/><br/><br/><br/><b>Business Unit:</b> Global Marketing

Senior Global Brand Marketing Manager, My Little Pony Job

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Date: Feb 4, 2012