Senior Manager, Global Consumer Marketing for Toys and Games

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

Ready to market some of the most iconic toy and game brands on the planet? We are looking for a Manager on Hasbro’s Global Consumer Marketing Team for Toys and Games. In this role, you’ll help develop marketing strategies, brand building efforts, and best-in-class consumer executions for our priority toy and game brands and products. This role will partner with internal cross-functional teams and business teams, including commercial, retail, data and analytics, product, PR, media, social, creative, design and development, as well as external agencies, partners and retailers - all in an effort to present something our brands and products to our consumers in unforgettable ways. We are looking for someone who brings passion, energy, and a healthy willingness to be bold and take risks in ways that help our brands stand out.

As a member of Hasbro Game’s Global Marketing team, you will play an integral part in shaping the future of our iconic brands within the Games vertical. We are a group of passionate individuals who work and play as a team. Your passion, ideas and creativity are welcomed here – we are energized by building on the great thinking that we each bring to the table. 

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday –Thursday at Hasbro’s HQ in Pawtucket, RI.

A day in the life of a Senior Brand Manager, Global Consumer Marketing of Toys and Games:

Most importantly, there is no typical day on this team – and that’s what we think makes it so fun! Every day is wildly different. If this sounds exciting and like the thrill you’ve been looking for, read on – this just may be the perfect role for you! In this role, you will…

• Translate brand strategy into integrated go to market plans for assigned brands and priority products, inclusive of objectives, positioning and messaging, audience definition and channel mix.
• Lead day to day program management with internal and external partners, agencies and licensors, keeping work aligned, on brief and moving.
• Build and run campaigns across retail, media, digital and social, creator, performance, PR, events and more in partnership with cross functional teams.
• Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn mindset including thoughtful use of AI.
• Deliver region ready assets, toolkits and calendars that enable adoption and adaptation at speed without fragmentation.
• Define KPIs, track performance and consumer signals, and recommend optimizations and investment shifts to maximize impact.
• Steward budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization.
• Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets.
• Work with Brand Creative for visual and tonal continuity across events, activations, platforms and content.
• Synthesize insights, plans and results into crisp narratives and recommendations for leaders and partners, presenting updates on a regular cadence.
• Coach junior team members and help improve ways of working that raise quality, clarity and speed
• Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers.

What you’ll bring:

• 7 years in integrated consumer marketing or brand management with ownership from planning through activation on complex multi channel campaigns. Toy, Game or Licensing experience a plus though not required.
• Strength in turning insights into strategy and tight briefs and in connecting brand building with performance marketing.
• Channel fluency across media, social and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creators
• Global experience and comfort partnering across regions and time zones while maintaining brand cohesion.
• Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform decisions and tell compelling stories.
• Proven budget stewardship and scenario planning with A&P ownership at the program level.
• Collaboration and influence skills that align diverse partners and keep complex initiatives moving.
• Communication excellence as a clear writer, presenter and editor with executive ready polish.
• People leadership experience managing direct reports and developing talent.
• Education: Bachelor’s degree in marketing, communications, business or related field. MBA a plus.
  
  

Success looks like:

• Business results tied to marketing activity for assigned brands.
• Clear strategy and briefs, on time toolkits, and campaigns that meet or exceed benchmarks
• Regions and key accounts adopting and adapting assets with minimal rework.
• Learnings captured and scaled with low impact work sunset.
• Strong creative that resonates with consumers and drives measurable business results.
• Strong partnership across brand, cross functional and agency teams with stakeholders feeling clear on plans and regularly informed on progress.

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $121,700.00 to $182,500.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!