Senior Manager Brand Communications/Governance and Crisis Management

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Date: Jun 9, 2022

Location: Pawtucket, Rhode Island, US, 02860

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment. We’re looking for people who want to explore, experiment and innovate to come up with the best ideas. Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best is yet to come.

Hasbro is seeking a passionate brands communications professional to join our dynamic and growing Global Corporate Communications team! The Senior Manager Brand Communications/Governance and Crisis Management will lead proactive and reactive storytelling, and be responsible for protecting and maintaining the corporate reputation of Hasbro and its brands. Reporting to the VP Brand Comms & Governance this role will also support crisis communications from preparedness through to mitigation.


Duties and Responsibilities

  • Maintain Hasbro’s global brand governance and crisis management strategy
  • Continually monitor and evolve tools and processes to identify issues with the potential to negatively impact brand reputation
  • Regularly conduct assessments and build contingency plans to anticipate potential crisis scenarios
  • Work cross-functionally to develop and lead communication strategies to mitigate or resolve issues that may be a threat to the company and its brands’ reputation
  • Develop and maintain Hasbro’s crisis communications playbook, monitor for trends, and integrate best practices around crisis response and management
  • Develop company positioning on key issues – working in partnership with senior global leadership and key external partners
  • Draft proactive and reactive messaging for retailers, consumers and media
  • Develop and drive internal and external communications for Hasbro’s executive leadership team during times of crisis
  • Work closely with Hasbro’s corporate communications team on proactive media engagement to tell Hasbro’s corporate stories
  • Develop and handle top-tier media relationships
  • Actively pursue learning and professional development opportunities



  • Bachelor’s degree; Minimum 10 years in public relations/communications at large, multinational organizations with a focus on corporate reputation and crisis communications
  • Expertise in developing effective global crisis communications plans and policies
  • Calm and cool under pressure and experience in counseling executives through crisis situations
  • Ability to engage and influence multiple stakeholders
  • Will have a strong media relations background and drive and execute strategies to manage corporate reputation proactively and reactively
  • Attention to detail and ability to multi-task, prioritize and successfully handle communications during times of crisis within a complex, matrixed and fast-paced environment
  • Track record developing and implementing compelling narratives to advance corporate reputation
  • Ability to communicate information effectively and accurately
  • Proven ability to think ahead, engage proactively, take initiative with strong organizational and management skills issues management and corporate communication plans
  • Capable of achieving results in a fast-paced and dynamic environment, often on short deadlines

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!


Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.



Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

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