Sr Director, Global Brand Strategy & Marketing - Hasbro Gaming

Date: Nov 6, 2020

Location: Pawtucket, Rhode Island, US, 02861

Company: Hasbro

At Hasbro we’re changing the face of play and entertainment.  We’re looking for people who want to explore, experiment and innovate to come up with the best ideas.  Our culture of community, passion, integrity, creativity and inclusion has inspired our diverse team of highly skilled, highly creative and highly committed individuals for 90+ years and we believe the best if yet to come.

Hasbro Gaming is seeking a Sr. Director, Global Brand Strategy & Marketing to join their team! 


We have an immediate need for a results-oriented, strategic global marketer to drive our brand messages and vision around the world for AVALON HILL.

Avalon Hill (a division of Hasbro Gaming) is a global market leader in the core, face-to-face gaming category with iconic brands like Risk, Betrayal, HeroQuest, Axis & Allies, Robo Rally, and many more.  The right candidate will build a global brand strategy and a cohesive and actionable category marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs and drive the development of a compelling, cohesive brand with expressions across product categories. The successful leader will engage licensees and promotional partners to expand the brand reach and develop marketing campaigns and a toolkit for regions around the world to launch and grow excitement around the Avalon Hill brand as well as its portfolio of titles, growing this $50M a year business to five times its size in five years.


Primary Duties & Responsibilities:

The Sr Director, Global Brand Strategy & Marketing will serve as a key business leader to inspire and drive innovative global marketing strategies across this key opportunity. She/he will partner with internal/external resources to develop and execute integrated marketing programs that ensure consistency, growth and relevance across the organization.

Additional responsibilities will include:

  • Develop extensive strategic 3-5 year global brand strategy and category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth.
  • Build product and marketing strategies; Partner with cross-functional lead on developing and delivering consumer-insight driven product.
  • Drive the analysis of products, brand and category performance.
  • Develop primary communication vehicles in advertising, PR, online, etc.
  • Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal design staff and external providers.
  • Provide timely and consistent communication of brand activity and key information to internal business partners.
  • Act as point person/key liaison on all licensing related business matters.
  • Oversees regional merchandising activities relative to category plan.
  • Innovate the brand across multiple touch points (digital, creative, retail, advertising and global).
  • Build a cohesive and actionable category marketing plan for the brand.
  • Develop marketing plans and implement multi-layered programs (digital, mobile, etc.) that drive sales growth for the brand.
  • Oversee digital content through developing immersive functionality and digital enhancements to our analogue products.
  • Build Hasbro’s expertise in understanding how key consumer groups access and use information and entertainment across various platforms, ensuring Hasbro invests marketing dollars to deliver the greatest ROI for each demographic segment.
  • Utilize metrics from Hasbro brand marketing programs to educate the organization and make well informed, ROI driven decisions on future marketing efforts.
  • Provide leadership and creative thinking to the analysis of market trends, and the identification of new market opportunities.


Education & Experience Requirements:

  • 10+ years of brand strategy/marketing experience in forward thinking consumer organization preferably supporting a global brand.
  • Experience marketing entertainment or interactive product experiences a plus.
  • Bachelors Degree in Marketing, Advertising or related field.
  • MBA strongly preferred.


Functional experience and/or knowledge will include:

  • The Sr Director will be a seasoned and strategic business executive with proven experience in consumer organizations where marketing drives revenue. The candidate will have an in-depth working knowledge of the consumer and/or entertainment landscape and a successful track record delivering programs that meet or exceed corporate revenue goals.
  • Comfortable working in a fast-paced environment, the Director should possess:
  • Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.
  • Experience managing a portfolio of brands, developing community, gaming and other web-based projects (preferably kid and/or entertainment sites).
  • Proven track record for developing cross channel marketing plans that meet/exceed business objectives.
  • Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
  • Ability to consult on the business needs and the strategies or tactics for utilizing a digital channel to deliver quantifiable business results.
  • Background which includes hands-on accomplishments in delivering market share, sales growth and profitability.
  • Strong financial background
  • Expertise in planning, prioritizing and goal setting including the ability to manage multiple projects, determine project urgency and create detailed action plans.
  • Proven experience building and mentoring a team.
  • Capable of shaping a clear strategic vision and effectively communicating that vision throughout all levels of the organization.


Hasbro’s world-class brands and talented people are our greatest assets.  One of the ways we invest in you is through a competitive and contemporary benefits package.  Your particular benefits package will depend on your position, location, local legal requirements and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

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