Sr. Manager, Consumer Products Franchise Development Marketing Fri Mar 20 02:00:00 CDT 2020 Pawtucket, RI 633076500 28341 Global Operations & New Business 1 Employee <p>At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.</p> <p style="text-align:justify"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">We are seeking a Sr Manager of Consumer Products Franchise Development! This leader will partner with Global Brand and Consumer Products teams to drive the expansion of Hasbro&rsquo;s key Franchises across multiple worldwide categories. You will collaborate with regional CP teams to develop and drive strategic category plans while pitching materials that support the Global brand blueprint for assigned brands.&nbsp; This role will develop a consistent process to ensure two-way communication with all key stakeholders and ensure consistent updates. Additionally, you will partner with the CP creative team to position Hasbro Consumer Products strength areas at global trade shows, trade publications and other marketing initiatives.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span></span></p> <p style="text-align:justify">&nbsp;</p> <p style="text-align:justify"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><strong><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">A day in the life of a Senior Manager, </span></span></strong><strong><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Franchise Development &amp; Marketing</span></span></strong><strong><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">&hellip; </span></span></strong></span></span></p> <ul> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Partner with GBT and CP leads to build and deliver Global Franchise plans and compelling pitch materials. (TF, MLP, Nerf, Monopoly, Power Rangers, and more).</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Collaborate with GBT Franchise leads to deliver world-class tools and pitches for Consumer products category initiatives, including selling presentations, brand sizzles, and sell sheets. </span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Champion consumer insights for Consumer Products by working with the GCI team and consolidating key trends, data and research for use in CP selling and positioning. </span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Develop communication and file sharing process to ensure two-way communication process with all key stakeholders (GBT, regional CP, retail development, licensees, studios and global creative teams). </span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Generate marketing materials for Hasbro Consumer Products division including needs for trade shows, keynote addresses, Public Relations and trade publications. </span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Create efficient ideas for marketing initiatives and promotions to drive sell thru of CP products by partnering with both GBT and CP regions.</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Work with Corporate PR team to drive on-going initiatives and priorities (eg. Top 150, Licensing Awards, new partner announcements, etc.).</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Serve as CP resource for Hasbro Franchise planning and development process.</span></span></span></span></li> </ul> <p align="left" style="text-align:left">&nbsp;</p> <p align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><strong><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">What you&rsquo;ll bring&hellip;</span></span></strong></span></span></p> <ul> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Bachelor&rsquo;s degree coupled with minimum 7 years&#39; experience in consumer products/brand management for global brand franchise(s).&nbsp; Entertainment experience is a plus!</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Consumer-centric brand thinker, who can translate brand positioning and DNA into new business opportunities within Consumer Products.</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Strong storyteller with experience in crafting sales presentations for brands and consumer products.</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">The ability to be visionary and strategic in thinking as well as tactical in executing strategies. Flexibility to see the big picture, while simultaneously managing details.</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Must be a strong team player within a matrix organization and influence people across all levels of the organization.</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Excellent communicator (both written and verbal) and effective influencing skills.</span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Strong time and project management, prioritization and planning capabilities. </span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Ability to readily shift priorities and operate in a fast-paced environment. </span></span></span></span></li> <li align="left" style="text-align:left"><span style="font-size:12.0pt"><span style="font-family:'Times New Roman',serif"><span style="font-size:11.0pt"><span style="font-family:'Calibri',sans-serif">Analytical/Excel/PowerPoint/Word/PC skills.</span></span></span></span></li> </ul> <p>Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p>

Sr. Manager, Consumer Products Franchise Development Marketing

At Hasbro, we are looking for people who are passionate about impacting the future of play and entertainment. We seek individuals who are committed, curious, creative, and who are eager to keep imagination alive on teams that play together and create together. Our values –  community, passion, integrity, creativity and inclusion – help cultivate inspiring, diverse workplaces where teams are built on positivity as much as productivity, and where individuals can do work they love with people they enjoy on brands they believe in, all for a company driven by greater purpose.

We are seeking a Sr Manager of Consumer Products Franchise Development! This leader will partner with Global Brand and Consumer Products teams to drive the expansion of Hasbro’s key Franchises across multiple worldwide categories. You will collaborate with regional CP teams to develop and drive strategic category plans while pitching materials that support the Global brand blueprint for assigned brands.  This role will develop a consistent process to ensure two-way communication with all key stakeholders and ensure consistent updates. Additionally, you will partner with the CP creative team to position Hasbro Consumer Products strength areas at global trade shows, trade publications and other marketing initiatives.                                                               

 

A day in the life of a Senior Manager, Franchise Development & Marketing

  • Partner with GBT and CP leads to build and deliver Global Franchise plans and compelling pitch materials. (TF, MLP, Nerf, Monopoly, Power Rangers, and more).
  • Collaborate with GBT Franchise leads to deliver world-class tools and pitches for Consumer products category initiatives, including selling presentations, brand sizzles, and sell sheets.
  • Champion consumer insights for Consumer Products by working with the GCI team and consolidating key trends, data and research for use in CP selling and positioning.
  • Develop communication and file sharing process to ensure two-way communication process with all key stakeholders (GBT, regional CP, retail development, licensees, studios and global creative teams).
  • Generate marketing materials for Hasbro Consumer Products division including needs for trade shows, keynote addresses, Public Relations and trade publications.
  • Create efficient ideas for marketing initiatives and promotions to drive sell thru of CP products by partnering with both GBT and CP regions.
  • Work with Corporate PR team to drive on-going initiatives and priorities (eg. Top 150, Licensing Awards, new partner announcements, etc.).
  • Serve as CP resource for Hasbro Franchise planning and development process.

 

What you’ll bring…

  • Bachelor’s degree coupled with minimum 7 years' experience in consumer products/brand management for global brand franchise(s).  Entertainment experience is a plus!
  • Consumer-centric brand thinker, who can translate brand positioning and DNA into new business opportunities within Consumer Products.
  • Strong storyteller with experience in crafting sales presentations for brands and consumer products.
  • The ability to be visionary and strategic in thinking as well as tactical in executing strategies. Flexibility to see the big picture, while simultaneously managing details.
  • Must be a strong team player within a matrix organization and influence people across all levels of the organization.
  • Excellent communicator (both written and verbal) and effective influencing skills.
  • Strong time and project management, prioritization and planning capabilities.
  • Ability to readily shift priorities and operate in a fast-paced environment.
  • Analytical/Excel/PowerPoint/Word/PC skills.

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island

Job Segment: Franchise, Manager, Marketing, Retail, Management, Research

Date: Mar 20, 2020